Creative Marketing Strategist - Paid Social (CA)

For the Creative Marketing Strategist - Paid Social role at Motion, you'll need at least 2 years of experience in performance marketing, particularly on the creative side. Strong copywriting skills are essential, as you'll be crafting persuasive content for our social media campaigns. Familiarity with design tools like Canva or Figma is also a must, along with a solid understanding of consumer psychology to create impactful ads.

As a Creative Marketing Strategist - Paid Social at Motion, your day will be dynamic and varied. You'll start by conducting market research to inspire new ideas, followed by brainstorming creatives for your campaigns. You'll create static ad concepts using design tools and analyze the performance of your ads, constantly iterating and optimizing based on insights. The flexibility of remote work allows you to structure your day as you see fit, while the collaborative environment keeps inspiration flowing.

Motion is committed to your personal and professional growth. In this Creative Marketing Strategist - Paid Social position, you'll find numerous opportunities for promotion and career development. You'll receive guidance from team leaders like Olesya, who are dedicated to nurturing your skills and creative thinking in a supportive and inclusive environment.

At Motion, the culture is vibrant and creative, guided by core values of enthusiasm and transparency. As a Creative Marketing Strategist - Paid Social, you'll be part of a world-class team where diverse perspectives are celebrated. The company promotes a remote work environment that offers flexibility, allowing you to cultivate a work-life balance that suits you while collaborating with talented professionals.

In the role of Creative Marketing Strategist - Paid Social at Motion, you'll utilize tools like Canva and Figma for designing static ads. Additionally, you will likely engage with analytics tools to evaluate campaign performance. Our workflow encourages the use of innovative platforms to streamline processes and enhance collaboration within the team.

Yes! The Creative Marketing Strategist - Paid Social role at Motion is fully remote, allowing you to work from anywhere. This flexibility enables you to create your ideal work environment while making significant contributions to your team's success from the comfort of your own home.

Motion stands out as a unique workplace for a Creative Marketing Strategist - Paid Social due to its commitment to creativity and innovation. You will have the freedom to experiment with unconventional ideas that defy traditional marketing norms, backed by a team that embraces curiosity and discovery. This, combined with a supportive culture and remote work flexibility, shapes an environment where your creativity can truly flourish.

When creating a Facebook ad campaign, I would start by conducting thorough market research to understand my target audience and their motivations. Next, I'd develop creative, hypothesis-driven briefs that outline the objectives and key messages. Then, I would design eye-catching visuals and compelling copy, ensuring they align with our branding and resonate with our audience. Once launched, I would regularly analyze the campaign data to identify trends and insights, making necessary adjustments to optimize performance.

One challenging project involved promoting a product that faced significant competition. I overcame the difficulty by conducting in-depth market analysis to identify unique selling points. I brainstormed out-of-the-box ideas that tapped into current trends and cultural conversations. By leveraging A/B testing, I was able to fine-tune our messaging and visuals based on real-time feedback, ultimately leading to a successful and impactful campaign.

I stay in tune with social media trends by following industry leaders, engaging with relevant content across various platforms, and participating in professional communities. Subscribing to marketing podcasts and online courses also keeps my skills updated. Additionally, I continuously analyze trending campaigns to discover what resonates with today's audience, allowing me to apply fresh insights to my own strategies.

To measure the success of a social media campaign, I would use key performance indicators (KPIs) such as engagement rates, click-through rates, conversions, and return on ad spend. Monitoring these metrics allows for an in-depth analysis of what elements worked well and what needs improvement. Regular reporting and data interpretation help inform future campaigns and refine overall strategy.

My brainstorming process for ad content involves starting with a collaborative environment where everyone's ideas are welcome. I encourage team discussions to explore various angles and themes. I often use techniques like mind mapping and free association to encourage creativity. Researching trending topics and analyzing successful competitors can spark inspiration and help us refine our concepts until we find the most compelling ideas.

Copywriting is incredibly important in my role as a Creative Marketing Strategist, as persuasive writing is fundamental in capturing the audience's attention and motivating them to take action. Understanding the psychology behind consumer behavior allows me to craft engaging copy that resonates with target demographics and drives successful campaigns. Strong copywriting can often differentiate a successful ad from one that gets overlooked.

One well-known ad campaign that experienced failure was Pepsi's ad featuring Kendall Jenner, which faced backlash for being tone-deaf in the context of social movements. The lesson here is the importance of understanding your audience and the social context surrounding your messaging. Effective campaigns must be sensitive to societal issues and resonate authentically with the intended audience to avoid misinterpretations.

Analytics plays a pivotal role in my approach to marketing strategies, as it provides data-driven insights that guide our decision-making processes. Using analytical tools, I assess campaign performance, allowing me to identify strengths, weaknesses, and trends. This continual optimization helps refine our creative strategies, ensuring that we're on track to meet our goals while maximizing ROI.

Balancing creativity with data-driven decision-making is essential in my role. Personally, I view data as a tool that enhances creativity rather than restricts it. While brainstorming innovative ideas, I always keep our target audience's data and preferences in mind. Integrating insights from analytics provides a foundation that allows us to experiment boldly while staying aligned with our strategic goals.

I have extensive experience using design tools like Canva and Figma to create engaging ad visuals. I understand the fundamentals of design principles, allowing me to translate ideas into compelling graphics that grab attention. By combining creativity with technical skills in design, I can develop ads that not only look great but effectively communicate our marketing message.