Product Marketing Manager, Industry Solutions

As a Product Marketing Manager, Industry Solutions at Motive, your primary responsibilities include developing differentiated product positioning and messaging that aligns with our unique industry value propositions. You will also collaborate with cross-functional teams to incorporate new products and platform capabilities into our messaging. Additionally, you will manage various marketing assets like presentations and case studies while analyzing industry trends to inform our strategies.

To qualify for the Product Marketing Manager position at Motive, you should bring 5-8 years of experience in SaaS product marketing or have a combination of product marketing and sales/solutions engineering experience. A strong ability to create compelling customer-value messaging and a solid track record of successful marketing campaigns are essential. Familiarity with industries in the physical economy, such as trucking and construction, is preferred.

The Product Marketing Manager plays a crucial role in driving business growth at Motive by launching and supporting various Go To Market initiatives. By effectively positioning our products within the market and exploring new sales opportunities, you help ensure that our innovative solutions meet the needs of our customers and adapt to shifting industry trends.

A typical day for a Product Marketing Manager, Industry Solutions at Motive involves developing and refining marketing strategies based on industry trends, collaborating cross-functionally to integrate new product features into messaging, and creating diverse marketing assets. You will also analyze performance data, manage ongoing marketing campaigns, and attend industry events to gather insights while representing Motive.

Key skills required for the Product Marketing Manager role at Motive include strong writing and storytelling abilities, excellent communication and presentation skills, and analytical capabilities to assess market data. Additionally, successful candidates will possess leadership skills and the ability to juggle multiple projects in a fast-paced environment.

When answering this question, provide specific examples of your previous work in SaaS product marketing. Highlight successful campaigns you've led, your approach to customer messaging, and how you stayed informed about industry trends to influence your strategies.

Demonstrate your understanding of industry nuances by explaining how you tailor messaging for specific industries. Illustrate this with examples of how you've differentiated value propositions to resonate with target audiences.

Discuss the key performance indicators (KPIs) relevant to your role as a Product Marketing Manager. Mention metrics such as conversion rates, lead generation, and customer engagement, and how these inform future strategies.

Use the STAR method (Situation, Task, Action, Result) to outline a challenge you encountered in a marketing project. Explain what you did to address the issue and what the outcome was, emphasizing your problem-solving skills.

Explain your strategies for staying informed, such as following industry publications, attending conferences, and engaging with experts on platforms like LinkedIn. Highlight how these insights have previously informed your work.

Share examples of how you have effectively collaborated across departments such as Sales, Product, and Customer Support. Emphasize the importance of teamwork in achieving marketing objectives and driving results.

Discuss the analytics tools and software you are proficient in, such as Google Analytics, HubSpot, or others relevant to the industry. Provide examples of insights gained from these tools and how they influenced your marketing strategies.

Outline your approach to time management and prioritization. Explain how you assess project urgency and importance and how you make sure deadlines are met, even when juggling multiple tasks.

Share your insights on current challenges, such as market saturation, technological advancements, or changing customer preferences. Discuss how you believe product marketing can adapt to meet these challenges.

Express your admiration for Motive’s mission and impact on the physical operations industry. Highlight your enthusiasm for the opportunity to contribute to a company that values innovation, customer success, and collaborative solutions.