Specialist, Annual Giving (15-month contract)

As a Specialist, Annual Giving at MS Canada, you will be responsible for overseeing the project management of direct marketing campaigns, ensuring effective execution while maintaining branding standards. You’ll lead timelines for over 62 campaigns, collaborate with internal teams, and engage with external partners to drive campaign revenue and enhance community support.

To be considered for the Specialist, Annual Giving role at MS Canada, candidates should have experience in production, project management, or direct marketing. Strong organizational skills, problem-solving capabilities, and proficiency in CRM/donor databases are essential, along with excellent interpersonal and communication skills.

The Specialist, Annual Giving plays a crucial role in supporting MS Canada's mission by implementing acquisition and renewal strategies that help generate philanthropic revenue. By effectively managing marketing campaigns, you’ll directly contribute to advancing treatment and care for those affected by MS, shaping a positive impact on the community.

In the Specialist, Annual Giving position at MS Canada, you can expect a flexible work environment that supports both remote and in-person collaboration. The company values work-life balance and promotes a hybrid working arrangement, allowing you to thrive while contributing to the mission of ending multiple sclerosis.

MS Canada offers a competitive salary range of $60,000 - $63,000 along with a comprehensive benefits package, including health and dental coverage, professional development opportunities, generous paid time off, and flexible schedules. This holistic rewards approach reflects the company’s commitment to its employees’ well-being and growth.

To effectively prioritize multiple campaigns, I would assess deadlines, resource availability, and campaign objectives. Utilizing project management tools to create timelines and critical paths would ensure that all projects are executed efficiently while meeting MS Canada's branding standards.

I once led a multi-channel marketing campaign where I collaborated closely with designers, copywriters, and data analysts. By maintaining open communication and establishing clear project goals, we not only met our deadlines but also exceeded our revenue targets, showcasing our collective effort.

My background includes extensive use of CRM systems for tracking donor engagement, analyzing campaign performance, and managing contact lists. I believe these systems are vital for targeted marketing efforts and maximizing fundraising potential for organizations like MS Canada.

Effective project management for me involves setting specific goals, communicating regularly with stakeholders, and employing agile methodologies. Regular check-ins allow for adjustments, ensuring that campaigns stay on track and that we can adapt to any challenges that arise.

Success measurement for marketing campaigns involves analyzing performance metrics such as engagement rates, conversion rates, and revenue generated. I would compile detailed reports, reflecting on what worked and what could be improved to same time optimize future campaigns.

The most rewarding aspect of working in annual giving is witnessing the tangible impact our fundraising efforts have on the community. Knowing that the funds generated contribute to advancements in MS treatment and care motivates me to deliver my best work!

When faced with challenges during campaign execution, I remain calm and focused on solutions. I would assess the situation, consult with involved team members, and adjust timelines or strategies as necessary to ensure we meet our objectives without compromising quality.

I believe I’m an excellent fit for the Specialist, Annual Giving role due to my strong organizational skills, project management experience, and passion for advocating for the MS community. My ability to collaborate effectively and drive results aligns perfectly with MS Canada's mission.

I successfully managed a direct marketing campaign focused on donor acquisition that utilized a mix of email, social media, and direct mail strategies. Through careful targeting and persuasive messaging, we achieved a 30% increase in new donor sign-ups compared to previous campaigns.

Diversity and inclusion are crucial in marketing, as they allow us to connect with a wider audience and understand the needs of various community segments. I always advocate for inclusive messaging and representation in campaigns, ensuring that everyone feels valued and reached by our initiatives.