Senior Product Marketing Manager

As a Senior Product Marketing Manager at onX, you’ll be responsible for driving engagement through innovative product launches, defining customer needs, and creating compelling product messaging. You will also work closely with both Product and Marketing teams to ensure smooth information sharing, aligning marketing strategies with product capabilities. By collaborating with various teams, your goal is to deepen customer engagement and enhance product-market fit, ensuring customers stay excited about onX's offerings.

To be considered for the Senior Product Marketing Manager role at onX, you typically need a minimum of eight years of experience in product marketing or a related field, particularly in a technology-driven company. Experience in business-to-consumer mobile subscription products, proficiency with data analysis tools like Amplitude, and a creative flair for storytelling are crucial. This position calls for a blend of strategic thinking and hands-on execution, making prior experience in fast-paced environments highly beneficial.

At onX, we believe in fostering the growth of our team members through competitive salaries, comprehensive health benefits, and professional development opportunities. As a Senior Product Marketing Manager, you’ll have access to resources that enhance your skills, including mentorship and collaborative projects that promote cross-functional learning. Plus, with our emphasis on innovation and entrepreneurial spirit, you'll find ample opportunities to take ownership of projects that directly impact our customers and company growth.

The work environment at onX for a Senior Product Marketing Manager is a friendly, inclusive, and fast-paced setting. With a remote-friendly culture and regional 'Basecamps' across the country, you can choose to work from various comfortable locations, connecting with passionate colleagues who share your enthusiasm for the outdoors. Collaboration is key here; you'll work cross-functionally with diverse teams while enjoying the flexibility to innovate and drive change.

Success as a Senior Product Marketing Manager at onX requires strong analytical skills, exceptional communication abilities, and a passion for data-driven storytelling. You'll also need to excel at project management, collaboration, and navigating through ambiguity. A hands-on approach to both strategy and execution is essential, along with the capacity to understand and empathize with customer needs. These skills will help you make significant contributions to our mission and enhance the customer experience with onX's offerings.

Yes! OnX offers an impressive range of benefits for Senior Product Marketing Managers, including competitive salaries, annual bonuses, equity options, and comprehensive health plans with no monthly costs. Our flexible time away policies ensure a healthy work-life balance, and you'll have access to company-wide outdoor adventures and unique outdoor industry perks that cater to your active lifestyle. This supportive environment encourages your personal and professional growth while creating lasting connections within the outdoor community.

Diversity and inclusion are paramount at onX. We believe that a variety of backgrounds and perspectives not only enrich our culture but also enhance our products and customer experience. As a Senior Product Marketing Manager, you’ll join a team that values every voice and actively fosters an inclusive environment where all employees feel empowered to share their authentic selves. This commitment is embedded in our hiring practices and workplace culture, promoting equal opportunities for everyone.

In answering this question, highlight your previous roles where you successfully launched products, crafted marketing strategies, and collaborated closely with product teams. Share specific examples that demonstrate your impact on business growth, using metrics to emphasize your contributions. Show how your experience aligns with onX's mission and values, particularly your commitment to outdoor adventure and customer engagement.

When discussing a successful product launch, structure your response to include the objectives, your role, the strategies employed, and the measurable outcomes. Use the STAR method (Situation, Task, Action, Result) to narrate the experience. Focus on how you engaged stakeholders and customers and what you learned from the process, highlighting your strategic thinking and execution skills relevant to the onX environment.

Explain your methodology for gathering customer insights, such as your use of data analytics tools like Amplitude, conducting surveys, or holding user interviews. Highlight how you translate these insights into actionable marketing strategies or product adjustments. Emphasize your curiosity about customer behavior and how this drives your approach to enhancing customer experiences within the context of outdoor navigation.

Discuss strategies such as personalized marketing campaigns, engaging content creation (e.g., blogs, newsletters), and community-building initiatives. Highlight how you would leverage data analytics to refine these strategies and adapt them based on customer feedback, ensuring they resonate well with onX's target audience and enhance ongoing customer loyalty.

To address a situation with conflicting priorities, emphasize your proactive communication style and collaboration skills. Share an example where you successfully navigated conflicts by clarifying objectives, aligning on common goals, and leveraging consensus-building approaches. Show how you adapt to shifting priorities while maintaining a focus on achieving positive outcomes for both the project and the business.

Outline your approach to defining key performance indicators (KPIs) such as engagement metrics, conversion rates, and customer retention based on the specific initiative. Discuss how you would analyze data post-launch to assess impact, learnings, and areas for improvement. Emphasize that success measurement is not just numbers but also customer feedback and satisfaction.

When providing an example, use the STAR method to describe your approach. Highlight how you built trust, communicated your ideas effectively, and showed the value of your suggestions. Discuss how you encouraged collaboration and consensus, leading to positive outcomes. This demonstrates your ability to influence and lead in a cross-functional environment like onX.

Express your passion for the outdoors and how it resonates with onX's mission. Share personal experiences that connect you to outdoor pursuits and how those experiences motivate you to contribute to a company that enhances outdoor navigation. Show how your enthusiasm aligns with the team culture and inspires your dedication to delivering exceptional customer experiences.

Discuss your proactive approach to professional development, such as attending industry conferences, following relevant publications, and engaging with other professionals in your field. Highlight your commitment to continuous learning and staying informed about trends that can enhance your work as a Senior Product Marketing Manager at onX, ensuring you remain a valuable resource for the team.

Identify specific marketing and analytics tools you have utilized in previous roles, like Amplitude, Heap, or Pendo. Discuss how these tools facilitated better decision-making, enhanced customer insights, and improved campaign effectiveness. Emphasize your adaptability and eagerness to learn new tools relevant to onX's marketing strategies.