Product Manager

We’re looking for a passionate and driven Product Manager to deliver a world-class experience for Mumsnet’s thriving online community. As a key part of our product team, you’ll shape the future of the UK’s largest website for parents, impacting millions of users weekly and putting customer experience at the heart of everything we do.

You’ll lead the development of innovative features across web, iOS, and Android, using user insights and experimentation to shape our roadmap. This is an exciting opportunity to make a meaningful impact and take the next step in your product management career.

What you'll do: 

• Build a deep understanding of Mumsnet users’ needs, behaviours, and goals.
• Shape and deliver a product strategy aligned with our North Star Metric (habitual weekly users).
• Collaborate with UX, engineering, and data teams to deliver impactful, user-focused features.
• Manage your product backlog, writing user stories, defining acceptance criteria, and ensuring timely delivery.
• Validate features through A/B testing and experimentation, iterating based on insights.
• Track performance metrics to ensure features deliver measurable value for users and the business.
• Champion a culture of innovation, user-centric design, and continuous improvement.

How we’ll support you 

• Weekly or bi-weekly 1-1 with line manager to review progress, agree roles, provide support;
• Formal appraisal process;
• Bespoke learning platforms to support your development - bi-weekly DEAL sessions, training to be agreed with your line manager;
• Initial cross training across the Community team;
• Initial briefing sessions with relevant business partners;
• Ongoing on the job training from your line manager.

This role reports into the Head of Product and is based in our offices in Kentish Town. This role is full-time hybrid with 2 days in office and 3 working from home. 

Who we are

Mumsnet is the UK’s biggest website for parents, and our purpose is to make their lives easier. We’ve got some of the busiest forums in Europe, with users offering each other advice and support 24/7 (as well as more content, bloggers, videos, events and campaigns than you can shake a rattle at). We want to be indispensably useful for parents, and a great place to work.

Why work for us?

We focus on steady, sustainable growth, putting purpose (to make parent’s lives easier) before profit. We expect great performance, agility and collaboration in every role; cross-team working with talented, clever people is the best part of life at Mumsnet. Most importantly we’re looking for candidates with a growth mindset - we know everyone makes mistakes, the important thing is to learn from them and to share your learnings.

We embraced flexible and home working a long time before COVID, and we care much more about outputs than hours on the clock. We don't only want to hire the best people: we want to retain them. If you need some flexibility, let us know and we’ll do our best.

We’re committed to diversity and quality (see our policy here) and we think we’re second to none in the all-round support we offer to parents and carers at work (see our parental leave policies here). Working for Mumsnet means never having to pretend you don’t have a family or other commitments, and we promise never to keep you away from a school appointment. We are also proud to be a London Living Wage employer and we have never used unpaid interns.

We have a healthy line-up of sandwich lunches, knowledge sessions, book clubs, yoga sessions, monthly socials and sports teams, as well as an unhealthy line-up of staff parties at Kentish Town’s excellent pubs and restaurants, and McDonald’s deliveries for the mornings after.

What we're looking for

We’re looking for a skilled and passionate Product Manager who thrives in a fast-paced, user-focused environment. The ideal candidate will be outcome-driven, data-savvy, and eager to create products that delight our users while delivering tangible business impact.

Essential Skills and Experience

• Demonstrated experience in product management, having successfully led product initiatives in multiple roles, collaborating closely with technical and design teams to deliver impactful results.
• Solid understanding of core product management processes: problem analysis, development, testing, iteration, and launch.
• Proven ability to deliver features that balance user needs with business goals.
• Strong user empathy with the ability to translate pain points into innovative solutions.
• Proficient in using quantitative and qualitative data to inform decisions and measure success.
• Skilled at managing competing priorities, writing user stories, and maintaining a product backlog.
• Effective communicator, capable of aligning stakeholders and teams on goals and solutions.
• Hands-on experience delivering MVPs and iterating based on feedback and A/B testing.
• Familiar with Lean UX and hypothesis-driven experimentation to validate ideas.

It’d be nice if you had:

• Experience working on highly successful B2C websites or apps, ideally with a large, habitual user base.
• Experience with mobile product development (iOS and Android).
• Proficiency with tools like:
• Figma for wireframing and prototyping
• Amplitude for analytics 
• Prior experience in community-driven platforms or content-focused websites.

We’re pleased to offer the following benefits, subject to eligibility:

• Buy More Holiday Scheme
• Cycle2Work Scheme
• After 12 months employment, you will be eligible to join our EMI share options scheme
• Employee Assistance Programme
• Mumsnet Workplace Pension Scheme
• Workplace Nursery Scheme
• Electric Vehicle Scheme
• Bespoke learning subscriptions with weekly “Drop Everything And Learn” time
• Leisure and Retail perks discounts through the Perkbox platform
• BUPA Private Medical cover
• Wellness benefits including daily workouts and meditations via Perkbox
• Monthly team social events
• Annual team bonus opportunities

Where we are

We’re based in sunny Kentish Town, where you’re never more than 500 metres away from a sourdough pizza and an elaborately refurbished pub.

Want to know more

Check out Mumsnet: Our Culture - our guide to what it's like to work at Mumsnet. Read about our mission, our vision, our values and the behaviours we expect of the people who work at Mumsnet.