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AdTech Manager - job 1 of 2

Company Description

As one of the world’s premier entertainment portfolios, NBCUniversal International Networks & Direct-to-Consumer delivers quality content and compelling brands to over 160 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. Delivering a full range of entertainment experiences to local audiences across the globe, the unique brands include UNIVERSAL TV, SYFY, E! Entertainment Television, 13TH STREET, DIVA, Studio Universal, Telemundo, Bravo and DreamWorks. Universal+ (a hybrid linear and non-linear service) aggregates the group’s brands on affiliate platforms, offering subscribers both live programming and an extensive range of compelling VOD content, including territory premieres and full boxsets, available all in one place. NBCU’s direct-to-consumer activity outside the US includes Hayu, the all-reality SVOD service available in 27 territories – including the UK, Canada and across Europe and Asia Pacific.

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

Job Description

The AdTech Manager will be the primary stakeholder in implementing and maintaining advertising technology. The role will collaborate closely with the Ad Operations team, helping to integrate & support ad tech vendors and publisher partners across the NBCU digital ecosystem. It will support and enhance our advertising technology stack and help identify optimization opportunities to improve our advertising delivery process, reduce latency, and increase monetization.

Job Duties

  • Manages a variety of projects that includes providing analysis and presenting project plans, scope, and risks.
  • Help create product requirements and manage implementation for projects related to the company's ad stacks.
  • Ensures timely communications and educates internal and external stakeholders on tech requirements, development progress, and project timelines.
  • Track technical aspects of ad performance to analyze and recommend ad-related product optimizations.
  • Manages Ad Tech stack and platform architecture definition, execution, evolution, and new features.
  • Leads Ad Tech stack integrations (DSP, DMP, SSP, ad servers, site analytics) across all brands and properties.
  • Acts as the primary point of contact for project issues and/or troubleshooting regarding Ad Tech platform integrations.
  • Design and implement Ad Tech improvement plans with Product, Ad Operations teams, and third-party vendors.
  • Consult on implementation during the ad vendor/partner review phase. 
  • Coordinate ad-related initiatives with vendor/partner technical resources. 
  • Test scenario development with the QA team. 
  • Design and implement multivariate testing. 
  • Troubleshooting ad-related issues that Ad Ops can’t address. 
  • Supports contract negotiation with Ad Tech vendors and trains internal teams on new Ad Tech Capabilities.
  • Closely track industry trends and best practices, including IAB recommendations, standards, and proposed specifications. 
  • Creates and maintains reports for executives and stakeholders.

Qualifications

Basic Requirements:

  • Bachelor’s degree in a related field or equivalent work experience.
  • Minimum 4 years of digital product management experience that includes designing, developing, and delivering digital products.
  • Deep understanding of web-tracking and ad-tagging technologies. 
  • Experience with Google 360 Suite (Google Analytics, GTM, Optimize).
  • Familiar with Dynamic Ad Insertion (DAI), Server-Side Ad Insertion projects, and SCTE-35 markers implementation.
  • Knowledge of ad servers and digital marketing technology. 
  • Knowledge of programmatic sales solutions (DSPs, SSPs, Ad Networks).
  • Experience with advertising ecosystem providers such as GAM, Freewheel, Lotame, Moat, AWS Media Taylor, etc.
  • Bilingual, English and Spanish, preferred.

Desired Characteristics:

  • Prior experience with application development.
  • Prior experience with project management.
  • Prior experience in a role on a cross-functional team with successful product ownership demonstrating strong organizational skills.
  • Ability to multitask and work in a fast-paced, deadline-driven, and rapidly changing environment.
  • Accustomed to working in a team and collaborating with all levels within the organization.
  • Effective self-starter with the proven ability to manage and deliver business projects effectively.
  • Excellent verbal and written communication skills.
  • Exhibits passion for digital products, their inner workings, and how people use them.
  • Exhibits passion for new media distribution, digital monetization, and keeping up to date with emerging platforms and the latest technology trends.

Additional Requirements:

  • This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
  • Interested candidates must submit a resume/CV. through www.nbcunicareers.com to be considered.
  • Must have unrestricted work authorization to work in the United States.
  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About AdTech Manager, NBCUniversal

As an AdTech Manager at NBCUniversal, you'll play a vital role in shaping the future of our advertising technology landscape. This isn't just another job; this is your chance to work with a dynamic team dedicated to delivering exceptional digital experiences across our renowned brands like Universal TV, E!, and Telemundo. Your primary responsibility will be to implement and maintain cutting-edge advertising technology that enhances our digital ecosystem. You’ll collaborate closely with Ad Operations to seamlessly integrate with ad tech vendors and publisher partners. This role is your opportunity to take charge of our advertising technology stack, optimizing processes, reducing latency, and boosting monetization opportunities. Picture yourself managing exciting projects where you analyze data, track ad performance, and design innovative testing scenarios—all while ensuring clear communication with internal and external stakeholders. Your insight will be instrumental in creating product requirements and leading the evolution of our Ad Tech stack, including DSP, DMP, SSP, and more. Bring your passion for digital products and your expertise in web-tracking and ad-tagging technologies to NBCUniversal, and help us stay ahead in this ever-evolving industry. Let's redefine next-gen advertising together in a vibrant, supportive work environment located in sunny Miami, Florida!

Frequently Asked Questions (FAQs) for AdTech Manager Role at NBCUniversal
What are the primary responsibilities of the AdTech Manager at NBCUniversal?

The AdTech Manager at NBCUniversal is responsible for implementing and maintaining the advertising technology stack. This includes managing projects, analyzing ad performance, and ensuring effective communication with stakeholders. The role also involves coordinating ad-related initiatives with vendor technical resources and troubleshooting ad-related issues that cannot be resolved by Ad Operations.

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What qualifications are required for the AdTech Manager position at NBCUniversal?

To qualify for the AdTech Manager position at NBCUniversal, candidates should have a Bachelor’s degree in a related field or equivalent experience, along with a minimum of 4 years of digital product management. Experience with web-tracking technologies, the Google 360 Suite, and knowledge of programmatic sales solutions are also essential for success in this role.

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What kind of projects will the AdTech Manager manage at NBCUniversal?

The AdTech Manager will handle a variety of projects that include providing analysis, project plans, and tracking technical aspects of ad performance. Additionally, the role includes designing and implementing multivariate testing, coordinating vendor resources, and managing the evolution of the Ad Tech stack.

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What skills are valued for the AdTech Manager role at NBCUniversal?

Successful candidates for the AdTech Manager role should have strong organizational skills, excellent communication abilities, and experience working within cross-functional teams. Familiarity with emerging technologies and trends in digital monetization is crucial, along with the ability to multitask in a fast-paced environment.

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What does a typical work environment look like for the AdTech Manager at NBCUniversal?

The work environment for the AdTech Manager at NBCUniversal is hybrid, with expectations to contribute from the office at least three days per week. This arrangement fosters collaboration while also providing some flexibility in how work is conducted.

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Common Interview Questions for AdTech Manager
Can you describe your experience with digital product management relevant to the AdTech Manager role?

When answering this question, focus on specific projects you’ve managed that involved digital products. Highlight your understanding of the ad tech landscape and how your experience aligns with NBCUniversal's technologies and expectations in advertising.

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How do you prioritize tasks when managing multiple projects as an AdTech Manager?

Share your strategies for prioritization, such as assessing project impact, timelines, and resource availability. Emphasize your experience in managing deadlines and communication with stakeholders to keep projects aligned with company goals.

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What strategies would you use to optimize the advertising technology stack effectively?

Discuss specific techniques you’ve employed to identify optimization opportunities, such as analyzing performance data or implementing new ad technologies. Show your understanding of how these strategies can improve overall ad delivery and monetization.

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How do you stay current with industry trends in advertising technology?

Share the sources you rely on for industry news, such as specialized blogs, webinars, or conferences. Highlight your commitment to continued education and how this contributes to your effectiveness in the AdTech Manager role.

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Describe a challenging situation you faced while working with ad tech vendors and how you resolved it.

Provide a specific example of a challenge you faced, how you approached it, and the successful outcome. This demonstrates problem-solving skills and your ability to maintain productive relationships with partners.

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What experience do you have with integrating ad tech solutions like DSPs and SSPs?

Detail your hands-on experience with integrating different technological solutions, emphasizing the importance of collaboration with other teams or stakeholders to achieve successful integration.

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Can you explain the significance of ad tagging and web-tracking technologies?

Discuss the importance of accurate ad tagging and tracking in developing effective advertising strategies. Offer insights into how this directly impacts performance analysis and optimization initiatives.

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How do you approach troubleshooting ad-related issues that arise?

Outline your methodical approach for diagnosing issues, including gathering data, collaborating with ad operations, and testing solutions iteratively until a resolution is found. Provide an example to illustrate your approach.

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What role does communication play in the AdTech Manager position?

Discuss how effective communication is crucial for coordinating with various teams, educating stakeholders, and aligning project goals. Share experiences where strong communication led to successful project outcomes.

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In what ways do you see digital advertising evolving in the next few years?

Share your insights on future trends in digital advertising, supported by current data or observations. Discuss how your adaptive strategies can help NBCUniversal stay ahead of these changes.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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Full-time, hybrid
DATE POSTED
December 10, 2024

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