Director, Product Marketing Design

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Peacock is hiring a Director, Product Marketing Design to join an innovative and passionate team responsible for crafting value narratives and delivering on them for our customers. Our Product Marketing team is seeking a highly collaborative and solutions-minded leader who is adept at swiftly handling change in a constantly evolving environment. In this position, you’ll get to leverage your encyclopedic cultural knowledge while working with the wider Peacock org to support world-class campaigns spanning entertainment, sports, news and more. Your team’s designs will convey the story of Peacock and drive newcomers, TV nerds, and film buffs alike, to engage with all the amazing content the platform has to offer.

This position requires seasoned expertise in digital design, as well as confidence negotiating creative solutions for both internal and external partners. Data and the customer experience will be your driving forces as you collaborate with studios, marketers, product developers, operations specialists, and showrunners to support marketing and platform image requirements for Peacock. You will oversee design strategy for both acquisition and engagement touchpoints, on and off platform, defining the end-to-end workflows and best practices which govern the creation, sourcing, and optimization of artwork. Your refined eye, process-oriented mindset, and seasoned people management skills will ensure the consistency, accuracy, and efficacy of high-quality imagery promoting Peacock’s offering from VOD to live events and more.
 

Responsibilities

• Oversee the design team tasked with creating and managing deliverables for all content on Peacock, including support for Original title launches, Pay 1 and same-day theatrical releases, WWE premium live events, and a wide-ranging spectrum of live sports including the NFL and NBA.
• Lead design strategy for acquisition efforts through Peacock’s flagship website Peacocktv.com, coordinating with site owners to blend brand and product marketing benefits with conversion best practices, driving awareness, perception and conversion benchmarks
• Develop and execute on an experimentation roadmap for image optimization, on the website and on platform, in partnership with colleagues spanning Marketing and Product organizations
• Oversee and mentor a growing and diverse design team, supporting new and established roles in their onboarding, development and day-to-day workflows
• Guide the design team in their end-to-end workflows for high-volume image asset production in preparation for new UI releases as well as new territory and external partner rollouts
• Establish relationships, SLAs, timelines, and expectations with external contractors and vendors, shepherding projected cost estimates and invoices through layers of financial approvals as needed
• Liaise with cross-functional partners at multiple levels across Creative Marketing, Product and Tech teams to prioritize needs, provide direction, requirements and advise on best practices related to shared systems and processes, including imagery-related automation/tooling developments, recommendations for enhancements and oversight of related workflow optimization affecting domestic and international platforms
• Confidently guide collaborative projects or feature enhancement kickoffs, including development of ongoing touch points with internal stakeholders to support identification of pain points, requirements-gathering, evaluating LOE for spec/workflow adjustments and executing process changes 
• Oversee a growing library of artwork specifications and best practice documentation, coaching the design team in confidently presenting documentation and providing related editorial imagery guidance to external and internal partners
• Pitch, encourage, and develop individual contributor ideas for custom creative, acting as a sounding board with the greater Merchandising team when brainstorming for topical stunts, hubs, collections and priority title support

Requirements/Qualifications

• Minimum 8 years design experience, including at least 4 years in the entertainment industry, at least 2 years of formal supervisory experience
• An online portfolio reflecting that experience, including shipped/in-market campaigns and a demonstrated expertise in end-to-end design systems and methodology
• Experience supporting imagery pipeline tooling and workflows
• Ability to oversee multiple personnel and project timelines, pivoting and adjusting as needed, while visually directing an ever-changing content pipeline 7 days a week; must be willing to work evenings, weekends, extended hours or holidays as needed
• Strong familiarity with MVPD, OTT and SVOD imagery ops publishing procedures
• Advanced expertise with leading design software required, including Adobe Creative Cloud and Figma; must be willing to complete a design exercise upon request
• Minimum 3 years working with design-related project management and virtual communication tools such as Microsoft Office Suite, Airtable, OneDrive and Slack
• Deep understanding of image asset management and related image metadata, including experience working within various CMS, automation and content ingest systems, as well as experience within live and VOD news and sports content
• Fluency with Gracenote’s content aggregation service and its design specifications; existing relationships with Gracenote personnel a plus  
• Authentic interest in staying current on industry trends and best practices, including diversity, equity and inclusion within the DTC entertainment space

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $120,000 - $160,000 (Bonus & LTI eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].