Creative (Content) Strategy Lead

As the Creative (Content) Strategy Lead at DASH, your primary responsibilities will include owning the content strategy for all marketing campaigns and product launches. You will create and develop impactful hooks and copy while collaborating closely with channel managers to produce diverse content across various platforms, ensuring brand consistency and alignment with business objectives.

To be considered for the Creative (Content) Strategy Lead role at DASH, candidates should have over 7 years of experience in a copy-led strategic creative role, especially emphasizing digital marketing. Proven storytelling, copywriting skills, strong creative strategy experience, and a collaborative spirit are essential to succeed in this role.

Collaboration is a critical aspect of the Creative (Content) Strategy Lead position at DASH. You will work closely with the design team to ensure that all creative materials maintain the DASH brand's voice and tone. Additionally, you will partner with channel managers to align content across various marketing platforms, ensuring that each piece effectively communicates our message and resonates with our audiences.

The working environment at DASH for the Creative (Content) Strategy Lead is dynamic and supportive, blending hybrid work flexibility with a minimum of three days in the office each week. You'll be part of an enthusiastic team, working collaboratively in a fast-paced environment that encourages creativity and innovation.

DASH offers a range of unique benefits for the Creative (Content) Strategy Lead, including a competitive salary, discretionary bonuses, and hybrid working options. Additional perks include a share option scheme, generous holiday leave, subscriptions to wellness programs, enhanced family-friendly policies, and regular social events to cultivate a strong team culture.

To develop a content strategy for marketing campaigns, begin by understanding the target audience and defining clear objectives. Conduct thorough research to identify trends and leverage data insights, then brainstorm creative concepts that align with the brand’s values and goals. Document a plan that outlines the types of content needed, the platforms to use, and the timelines involved.

Absolutely! Share a detailed example of a specific campaign, describing your role in crafting the messaging, collaborating with team members, and utilizing different channels. Emphasize metrics such as engagement rates, conversion rates, or other KPIs that demonstrate the campaign's success, and be sure to highlight any creative challenges you overcame.

Maintaining consistency in brand voice requires a thorough understanding of the brand’s tone and style guidelines. Regularly reference these guidelines when creating content while collaborating closely with team members to ensure alignment. Additionally, provide training or resources for those writing or creating content to help them embody the brand’s voice.

Data plays a pivotal role in content strategy planning as it helps in understanding audience behavior, preferences, and content performance. Using analytics tools, you can identify what’s working, make data-driven decisions, and continuously refine your approach to enhance content effectiveness and reach.

Prioritizing tasks involves establishing clear timelines and understanding the urgency and impact of each project. Utilize project management tools to keep track of progress, set deadlines, and coordinate with team members. Regular communication and reassessing priorities solidify a structured approach to handling multiple projects efficiently.

When collaborating with external agencies and freelancers, clear communication is crucial. Start by crafting well-defined briefs outlining expectations, timelines, and deliverables. Foster a collaborative environment by offering constructive feedback and being open to ideas, ensuring all parties remain aligned and motivated throughout the project.

Essential skills for a Creative (Content) Strategy Lead include exceptional copywriting and storytelling abilities, strong creative judgment, strategic thinking, collaboration, and effective communication. A knack for data analysis and the ability to adapt to fast-changing environments also contribute to success in this role.

Success measurement can be conducted through various metrics such as engagement rates, conversion rates, and customer feedback. Implementing qualitative measures, like surveys or direct feedback, alongside quantitative analytics provides a holistic view of effectiveness, allowing for further optimization and growth.

Innovative content formats that can enhance engagement include interactive content like quizzes and polls, immersive storytelling through video narratives, and user-generated content that encourages audience participation. Experimenting with diverse formats helps capture attention and offers refreshing experiences that resonate with users.

Handling constructive criticism positively is essential for growth. Approach feedback as an opportunity to learn and improve. Ask clarifying questions to fully understand the perspective, reflect on the insights shared, and maintain an open mindset. Adapting and evolving your content based on critiques showcases resilience and a commitment to excellence.