Regional Marketing Specialist (West)

The Regional Marketing Specialist (West) at Neo4j will be responsible for supporting the planning and execution of both in-person and virtual events throughout the Americas. This includes managing event logistics, vendor coordination, and communication efforts to ensure a seamless execution of marketing campaigns. You'll also play a vital role in budget tracking and maintaining campaign performance reporting, all while fostering collaboration with cross-functional teams to drive lead generation and pipeline growth.

To be considered for the Regional Marketing Specialist (West) role at Neo4j, candidates should have 3-5 years of experience in B2B event or field marketing, with a focus on in-person execution. Strong project management skills, attention to detail, and the ability to manage multiple projects effectively in a fast-paced environment are essential. Experience with campaign tracking tools like Salesforce and familiarity with event platforms such as Splash are also beneficial.

The Regional Marketing Specialist (West) at Neo4j plays a crucial role in supporting sales enablement by ensuring timely lead delivery after events and facilitating effective post-event follow-up in collaboration with Sales Development teams. This helps align marketing efforts directly with sales objectives, ultimately driving growth and enhancing overall strategy.

As a Regional Marketing Specialist (West) at Neo4j, you’ll be part of a collaborative team that values strong cross-functional relationships. Working closely with the Americas Marketing team, the role involves extensive coordination with sales, digital marketing, and product marketing teams to ensure a unified approach in driving high-quality lead generation and successful marketing campaigns.

The working environment for the Regional Marketing Specialist (West) at Neo4j is highly dynamic and fast-paced, encouraging a proactive and independent work style. As a remote team member, you will benefit from a culture that values inclusiveness, innovation, and customer success, making it a vibrant place to grow your career while working alongside industry-leading professionals.

Highlight specific events you’ve managed or supported, detailing your role in the planning process, execution, and the measurable outcomes you achieved. Discuss how you coordinated with vendors and cross-functional teams, and provide examples of how you overcame challenges during event planning.

Share your approach to prioritizing tasks, perhaps using tools or methods that help you stay organized. Discuss how you assess project deadlines, resource availability, and team collaboration to effectively allocate your time.

Mention your experience with campaign tracking tools such as Salesforce and any project management software you’ve used. Explain how these tools helped you optimize event performance tracking and improve reporting accuracy.

Discuss the key performance indicators (KPIs) you use to determine an event's success, such as lead generation, attendee engagement, and post-event follow-up effectiveness. Share how you incorporate feedback and data analytics to refine future events.

Provide a specific example and explain the challenge you faced, the steps you took to resolve it, and the outcome. Emphasize your problem-solving skills, calmness under pressure, and how you ensured the event continued smoothly.

Discuss the importance of events in building brand awareness, generating leads, and nurturing customer relationships. Highlight how events can enhance other marketing channels and contribute to overall sales objectives.

Share your strategies for maintaining clear and open communication, such as regular check-ins, updates, and utilizing collaborative tools. Discuss how you ensure everyone is aligned on goals and expectations throughout the event planning process.

Discuss the variety of events you’ve organized, such as industry conferences, webinars, or regional meet-ups. Highlight your role in shaping the event's objectives, audience engagement tactics, and evaluating results.

Describe the campaign in detail, including its objectives, your specific contributions, and the outcomes it yielded. Highlight any innovative strategies you implemented to maximize engagement or attendance.

Express your passion for the intersection of technology and marketing. Highlight Neo4j’s innovation in the graph database industry and how you’re excited to contribute your skills to enhance its event strategy and support the company’s growth.