Senior Brand Manager (US-based, globally operating)

Position Overview

NEOWIZ is seeking a highly skilled and visionary Senior Brand Manager to lead the

strategic development and execution of comprehensive communication strategies, go-

to-market plans, and marketing campaigns for our key gaming titles. Acting as the vision

holder for the product with the close partnership with the development team and

Production Services lead, the Senior Brand Manager will take full ownership of the

brand from concept to campaign completion, ensuring alignment with business goals

and player expectations.

This role requires a deep understanding of target audiences and fan communities,

exceptional leadership in orchestrating cross-functional teams, and the ability to

manage paid media, digital marketing, and key owned media customer touchpoints

such as websites and owned media destinations. The Senior Brand Manager will work

closely with agencies and internal partners to bring campaigns to life and drive player

engagement.

Responsibilities

[Brand Vision and Market Expertise]
Serve as the vision holder for the product, ensuring the brand aligns with its core values, target audience, and market positioning.
Act as the expert on the target market and fans, leveraging insights to inform strategy, communication, and creative execution.

[Comprehensive Go-to-Market Plan Development]
Develop and own the go-to-market plan and marketing plan, covering all aspects of the campaign life cycle from concept to completion.
Lead the creation of announcement strategies, media plans, and PR initiatives to maximize impact pre-launch, during launch, and post-launch.
Define and manage the campaign narrative, ensuring consistent messaging across all touchpoints.

[Key Promotions Mix and Digital Marketing Management]
Oversee the execution of the key promotions mix as part of comprehensive marketing campaigns, including digital and physical marketing strategies, in collaboration with marketing agencies and internal partners.
Manage key customer touchpoints such as websites, owned media destinations, and other digital platforms, ensuring they align with the campaign vision and brand identity.

[Strategic Leadership]
Collaborate with development studios as the primary business point of contact, aligning brand and game objectives from project initiation onward.
Own P&L responsibility for assigned titles, ensuring the financial success of the
brand while meeting profitability goals.

[Creative and Marketing Campaign Execution]
Oversee the creation of key marketing assets, including key art, trailers, and promotional materials, in collaboration with creative and design agencies.
Lead first-party marketing partnership initiatives with PlayStation, Xbox, and Steam, optimizing collaboration opportunities.

[Community Insight and Partner Engagement]
Discover and understand player behavior, market trends, and competitive landscapes, using insights to refine strategies.
Build relationships with influencers, media outlets, and promotional partners to extend brand visibility and engagement.
Plan and execute marketing event strategies, including logistics, creative activation, and on-site execution in collaboration with event and creative agencies.
Drive endemic and non-endemic partnership marketing to enhance brand reach and impact.

[Cross-functional Coordination]
Partner with internal teams and external agencies to ensure seamless alignment and execution of all brand and marketing initiatives.
Oversee merchandise and promotional item creation to support brand visibility and player engagement.

Qualifications

10+ years of experience in brand management, marketing, or related roles in the video game or entertainment industry.
Proven success in developing and managing go-to-market plans, paid media, and digital marketing campaigns.
Strong understanding of brand strategy, positioning, communication, and creative asset development.
Demonstrated ability to manage P&L, ensuring financial success for major projects.
Experience managing websites, owned media destinations, and digital advertising platforms.
Exceptional leadership and project management skills, with the ability to manage complex, cross-functional campaigns.
Passion for video games and a deep understanding of gaming culture, audience behavior, and industry trends.

Preferred Qualifications

Experience with first-party marketing partnerships (PlayStation, Xbox, Steam) and hardware marketing collaborations.
Proficiency in digital marketing tools, analytics platforms, and campaign tracking systems.
Knowledge of creative production workflows and tools used in marketing asset creation.
Experience managing merchandise and promotional item creation to support marketing campaigns.

Education

Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent work experience).

What NEOWIZ Offers

A fully remote position with flexible work hours for global collaboration.
Competitive salary and comprehensive benefits package.
Opportunities to work on a diverse portfolio of innovative and narrative-rich games.
A dynamic, supportive, transparent, and collaborative work environment.
Career development opportunities and access to industry-leading tools and training.

$150,000 - $200,000 a year

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, experience, and projected profitability.

Average salary estimate

$175000 / YEARLY (est.)

min

max

$150000K

$200000K

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What You Should Know About Senior Brand Manager (US-based, globally operating), Neowiz

At NEOWIZ SANTA MONICA, we’re on the lookout for an exciting and talented Senior Brand Manager to spearhead our marketing efforts for our top gaming titles. This is not just any ordinary role; you will be the visionary behind our brands, nurturing them from inception to launch and beyond. You'll be working closely with our development teams, ensuring that every marketing campaign resonates with our players’ expectations and aligns beautifully with our business goals. Your mission will be to delve deep into our target audiences, acting as the expert in understanding fan communities and crafting strategies that make our games come alive. With your knack for leadership, you'll bring together diverse teams, overseeing the creation of compelling marketing assets and managing promotional strategies across both digital and traditional platforms. Whether you’re executing a go-to-market plan, defining our campaign narrative, or optimizing our partnerships with giants like PlayStation and Xbox, your initiatives will drive player engagement and elevate our brand visibility. Enjoy the freedom of working remotely, while collaborating with a talented team, and not to forget, a competitive salary package of $150,000 - $200,000 awaits you with benefits that cater to your needs. If you’re passionate about gaming and have a wealth of experience in brand management, we can’t wait to see you bring your insights and creativity into our dynamic and supportive environment.

Frequently Asked Questions (FAQs) for Senior Brand Manager (US-based, globally operating) Role at Neowiz

What are the main responsibilities of a Senior Brand Manager at NEOWIZ?

As a Senior Brand Manager at NEOWIZ, your main responsibilities include serving as the vision holder for our gaming products, developing comprehensive marketing strategies, overseeing go-to-market plans, and managing campaigns from start to finish. You’ll collaborate with both internal teams and external partners to ensure our brand message is consistent and impactful, engaging our target audience effectively throughout the entire lifecycle of our games.