Digital Marketing Manager

Natcast (short for The National Center for the Advancement of Semiconductor Technology) is a new, purpose-built, non-profit entity created to operate the National Semiconductor Technology Center (NSTC) consortium, established by the CHIPS Act of the U.S. government.

Working at Natcast represents an opportunity to help extend America’s leadership in semiconductor technology, significantly reduce the time and cost of moving from idea to commercialization, and build and sustain a semiconductor workforce development ecosystem.

These efforts to advance semiconductor technology and seed new industries built on the capabilities of a wide range of advanced chips hold the potential to benefit the country and the world for generations to come.

Digital Marketing Manager 

In this role, you will be responsible for managing Natcast's comprehensive digital marketing strategy across a range of platforms such as the Natcast website, organic and paid social media, digital newsletter, webinar and virtual event solutions, online survey tools, and our CRM management system.  Your efforts will support the Natcast brand as well as three of our key focus areas: Workforce Development, Research & Development (R&D), and Membership Engagement.  

Every day, you will develop and implement innovative digital marketing campaigns, create engaging content, and analyze performance metrics to drive awareness, engagement, and growth for Natcast's initiatives in the semiconductor industry. 

To thrive in this role, you must have a strong background in digital marketing strategy and execution, excellent content creation skills, and experience or working knowledge of a variety of digital marketing platforms. You must also have the ability to translate complex technical information into compelling digital narratives across multiple channels that resonate with diverse audiences. 

Natcast is a purpose-built, non-profit entity established by the CHIPS Act to operate the National Semiconductor Technology Center (NSTC) consortium. As a key component of the CHIPS and Science Act, Natcast is dedicated to advancing semiconductor R&D in the United States, convening government, industry, and academia to address the most challenging barriers to technological progress in the domestic semiconductor industry. This reflects a once-in-a-generation opportunity for the U.S. to drive innovation, set standards, and re-establish global leadership in semiconductor design and manufacturing. 

The Digital Marketing Manager plays a crucial role in amplifying Natcast's mission and impact through effective digital strategies. This position offers the opportunity to contribute directly to the growth and visibility of a mission-driven organization at the forefront of semiconductor innovation. 

Responsibilities 

• Develop and implement a comprehensive digital marketing strategy aligned with Natcast's goals across Brand, Workforce Development, R&D, and Membership Engagement 

• Manage and optimize the Natcast website, ensuring up-to-date, engaging, and SEO-optimized content working alongside specialized team leads 

• Plan, execute, and monitor all organic and paid social media campaigns across relevant platforms; lead community management responding to questions/comments and engaging the community at large 

• Collaborate cross-functionally in the creation of compelling digital content, including blog posts, infographics, videos, and social media assets 

• Collaborate in the development and execution of a webinar content calendar, coordinating with subject matter experts to deliver valuable insights to our audience 

• Implement email marketing campaigns to nurture leads and engage stakeholders 

• Analyze digital marketing performance metrics and provide regular reports with actionable insights 

• Collaborate with internal teams to ensure consistent messaging and branding across all digital channels 

• Stay up-to-date with digital marketing trends and emerging technologies in the semiconductor industry 

• Manage relationships with external vendors, such as digital agencies or freelancers, as needed 

• Ensure all digital marketing efforts comply with relevant data protection regulations 

Required Skills and Experience 

• Bachelor's degree in Marketing, Digital Communications, or a related field 

• 5+ years of experience in digital marketing, preferably in a technical or research-oriented environment 

• Proven track record of developing and implementing successful digital marketing strategies 

• Strong knowledge of social media marketing best practices 

• Experience with content management systems, email marketing platforms, and social media management tools 

• Proficiency in web analytics tools (e.g., Google Analytics) and data visualization 

• Excellent writing and editing skills, with the ability to translate compelling content for various digital platforms 

• Strong project management and organizational skills 

• Ability to work collaboratively in a fast-paced, dynamic environment 

Preferred Qualifications 

• Experience in marketing for technology, research, or non-profit organizations 

• Experience with SEO and SEM 

• Familiarity with the semiconductor industry or related fields 

• Knowledge of graphic design principles and experience with design software such as Canva 

• Experience with video production and editing 

• Experience with relevant digital marketing tools (e.g., Google Ads, HubSpot, Hootsuite) 

If you are a skilled digital marketer with a passion for technology and innovation, and you're excited about the opportunity to drive digital growth for a mission-driven organization in the semiconductor industry, we encourage you to apply for this position. Join us in our mission to amplify Natcast's impact and advance the domestic semiconductor ecosystem through effective digital marketing strategies. 

Natcast is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, military status, or any protected attribute. We encourage qualified candidates from all backgrounds to apply and join us in our mission. If you require accommodation at any stage of the application process due to a disability, please let us know. 

 We collect and manage personal data in compliance with data privacy regulations and best practices.