Copywriter (Contract)

As a Copywriter at NerdWallet, you'll focus on creating engaging and strategic copy across various platforms, especially emails. Your role involves writing on-brand content that educates and inspires our audience about personal finance, collaborating with team members, and refining strategies to enhance engagement metrics.

NerdWallet is looking for candidates with 3-4 years of relevant experience, a strong portfolio showcasing successful email campaigns, and the ability to excel in fast-paced environments. Experience in storytelling, creative thinking, and knowledge about financial products are also highly desirable.

Yes, the Copywriter role at NerdWallet is fully remote, allowing you to work from anywhere in Canada, excluding Quebec. This remote-first approach means we believe you can produce great work no matter where you are located.

The hourly pay for the Copywriter contract role at NerdWallet is $55 CAD/hour. This competitive rate reflects the value we place on highly skilled individuals who can effectively contribute to our mission of improving personal finance communication.

The estimated schedule for the Copywriter role at NerdWallet is approximately 32 hours per week from January through December. This allows for a balanced work-life schedule while contributing significantly to the team.

As a Copywriter at NerdWallet, you'll work on a variety of projects including emails, social media posts, landing pages, and digital ads. You'll help refine our content strategies and develop engaging copy that captures our audience's attention.

NerdWallet fosters a collaborative and inclusive company culture where your creativity is valued. As a remote-first organization, we encourage open communication and innovative ideas, empowering our team members to collaborate effectively and make impactful contributions.

When preparing for this question, emphasize your step-by-step process starting with understanding the target audience, brainstorming ideas, drafting compelling subject lines, writing clear and engaging body content, and finishing with a strong call to action. Share specific examples from your past work that showcase your process in action.

To maintain brand voice, I always start by thoroughly reviewing any style guides and conducting research on the brand's values and tone. Then, I create content that reflects that voice by using consistent language, and examples that resonate with the audience, effectively reinforcing the brand's identity.

I focus on A/B testing subject lines and content to find what resonates most with the audience. Monitoring performance analytics is also crucial – it helps me understand open rates, click-throughs, and engagement levels, allowing me to continuously refine and customize my approach based on real data.

I believe that feedback is an essential part of growth. I approach criticism with an open mind, seeking to understand the perspectives of my colleagues. By balancing my creativity with constructive feedback, I strive to improve my work and deliver copy that meets business and brand objectives.

Share an example that highlights your time management and prioritization skills. Discuss how you broke down tasks, identified priority items, and communicated effectively with your team to ensure deadlines were met without compromising the quality of work.

The challenge lies in making complex financial topics relatable and understandable without oversimplifying them. I approach this by using storytelling techniques and real-life examples, creating copy that not only educates but also engages and resonates with the reader.

To incorporate SEO, I research keywords relevant to the content and integrate them naturally throughout my copy. I focus on creating engaging headlines, optimizing meta descriptions, and ensuring the content meets both user intent and search engine algorithm standards.

Be prepared to share details about a specific campaign, discussing your role, the goals, the strategies you employed, and the outcomes. Highlight how your contributions made a measurable difference and any lessons learned for future campaigns.

I mainly use tools like Google Docs for real-time collaboration, Figma for visual alignment, and various project management apps to stay organized. These tools help streamline the writing process, allowing for effective communication and collaboration with my team.

I stay updated by following industry blogs, participating in webinars, and engaging with online communities of content creators. This continuous learning allows me to adapt to new trends and apply fresh, innovative ideas to my copywriting.