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Brand Marketing Analyst at Nestle Solon, OH

Brand Marketing Analyst job at Nestle. Solon, OH.Foods people love. Brands people trust. And a career that nourishes your future like no other.If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.This position is not eligible for Visa Sponsorship.The Marketing Analyst drives business performance by identifying consumer trends and customer needs, strategically implementing data-driven insights to unlock growth and mitigate business risks. This role will work closely with Marketing, cross-functional teams, and senior leaders with the purpose of identifying creative ways to capitalize on market opportunities by drawing meaningful insights.KEY RESPONSIBILITIES:Consumer & Customer Intimacy• Use consumer and marketplace data and trends to develop a deeper understanding of consumer demographics, psychographics, occasions, path to purchase and behavioral drivers of brand performance.• Analyze and extrapolate key insights from marketplace data and research• Communicate findings from complex consumer trends data to both marketing and business leaders to support and influence decision making.• Leverage brand, consumer and marketplace data and trends to support the Brand Manager and Brand Associates in the development of short and long-term business plans that closely aligns Marketing and Sales demand generation objectives.Business Planning• Translate business strategy into action by supporting end-to-end projects in a way that demonstrates a deep understanding of business drivers, an ability to transform ideas into clear objectives, and an understanding of operational capabilities.• Support a team of cross-functional partners in the creation, presentation and sell-in of the business plan to division leadership.• Assist the Brand Manager in the development of business plans designed to drive and/or sustain long-term brand health including product, portfolio, and pricing.• In collaboration with cross-functional and external experts, support product renovation projects within the brand’s portfolio strategy such as new idea generation and validation, commercialization plans and channel- or customer-specific opportunities.QUALIFICATIONS / CERTIFICATIONS:• Typically has a University Degree (BA/BS) or equivalent experience and minimum 2-3 years of related work experience• Comfortable with IRI data pulls and analysis• Strong storytelling leveraging insights, data, and business knowledge• Proficient in Microsoft Excel, Microsoft Word, and PowerPoint• Demonstrated critical thinking and analytical problem-solving skills.• Superior execution skills in a changing environment and ability to work in a fast-paced environment• Self-starter and shows initiative and quickly learn the specifics of the business• Ability to build networks and credibility within a team• Basic financial acumen and the understanding of calculating risk/return on business decisions• Business partnership and ability to clearly communicate to various audiencesCRITICAL EXPERIENCES:• A minimum of 2-3 years of experience in Marketing, Marketing Analytics, or business analysis• Experience in a Marketing or analytical role in a large or complex organization• Experience leveraging trends and formal data to generate insights to understand consumer behavior and brand performance, syndicated data knowledge strongly preferredRequisition ID: 326114It is our business imperative to remain a very inclusive workplace.To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.This position is not eligible for Visa Sponsorship.Review our applicant privacy notice before applying at
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What You Should Know About Brand Marketing Analyst at Nestle Solon, OH, Nestlé

If you're looking to jumpstart your career as a Brand Marketing Analyst, Nestlé in Solon, OH, might just be your dream destination! Here, you’ll become an integral part of a team that truly believes in the power of food to bring people together. As a Brand Marketing Analyst at Nestlé, you will dive deep into consumer behaviors, trends, and marketplace data. Your role is all about understanding what makes consumers tick and how we can use that information to enhance our beloved brands. You will work closely with cross-functional teams and senior leaders, helping them make data-driven decisions that spur growth and minimize business risks. Imagine being at the forefront of developing insightful business strategies that resonate with consumers! With responsibilities that range from analyzing key insights from complex data to collaborating on impactful marketing plans, no two days will be the same. Plus, you'll get to flex your storytelling muscles as you communicate your findings to business leaders. Nestlé values an entrepreneurial spirit, encouraging you to collaborate, innovate, and push the boundaries of what’s possible in the food and beverage industry. With a supportive work environment and endless opportunities for growth, you’ll find yourself not only carving a niche for yourself but also enriching the lives of people through the joy of food. If you're ready to advance your career while making a difference, Nestlé in Solon is the place to be!

Frequently Asked Questions (FAQs) for Brand Marketing Analyst at Nestle Solon, OH Role at Nestlé
What are the key responsibilities of a Brand Marketing Analyst at Nestlé in Solon, OH?

As a Brand Marketing Analyst at Nestlé in Solon, OH, your main responsibilities involve analyzing consumer trends and marketplace data to drive business performance. You will develop a comprehensive understanding of consumer demographics and psychographics, analyze key marketplace data, and communicate your findings to support decision-making. You’ll also collaborate with cross-functional teams to create effective business plans that align with marketing and sales objectives, making your role critical in steering brand growth.

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What qualifications are required for a Brand Marketing Analyst position at Nestlé?

To qualify for the Brand Marketing Analyst role at Nestlé, candidates typically need a bachelor’s degree and at least 2-3 years of relevant work experience in marketing or business analysis. Proficiency in data analysis, particularly using IRI data, as well as strong skills in Microsoft Excel, Word, and PowerPoint, are essential. Moreover, showcasing critical thinking and analytical problem-solving capabilities will make you a strong contender for this position.

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How does the Brand Marketing Analyst role at Nestlé support business planning?

The Brand Marketing Analyst at Nestlé plays a pivotal role in business planning by translating strategic goals into actionable projects. You'll assist in the development of business plans that promote long-term brand health, including product and pricing strategies. Your analytical skills will be essential in supporting the Brand Manager and collaborating with various teams to ensure that marketing plans are effectively communicated and implemented.

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What skills make a successful Brand Marketing Analyst at Nestlé?

Successful Brand Marketing Analysts at Nestlé possess a unique blend of analytical skills and business acumen. They are adept at data storytelling, leveraging insights from complex data to influence decision-making. Critical thinking, adaptability to a fast-paced environment, and the ability to communicate effectively with diverse audiences are also key traits that contribute to success in this role.

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Can you explain the importance of consumer insights for a Brand Marketing Analyst at Nestlé?

Consumer insights are crucial for a Brand Marketing Analyst at Nestlé as they inform critical business decisions. By understanding how consumers interact with your brands and what drives their purchasing behaviors, you can help develop marketing strategies that resonate with target audiences. This data-driven approach helps mitigate risks and identify growth opportunities, ensuring that your brands remain relevant and competitive in the marketplace.

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Common Interview Questions for Brand Marketing Analyst at Nestle Solon, OH
Can you describe your experience with data analysis as a Brand Marketing Analyst?

In your response, emphasize your familiarity with collecting and interpreting data, especially using platforms like IRI. Discuss specific projects where your analysis directly contributed to business decisions or marketing strategies, showcasing how you translated data into actionable insights.

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How do you prioritize and manage multiple projects as a Brand Marketing Analyst?

Talk about your organizational skills and strategies for prioritizing tasks. Mention any tools you use to manage deadlines and communicate with cross-functional teams to ensure alignment, demonstrating your ability to thrive in a fast-paced environment.

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What role do consumer insights play in your marketing strategy formulation?

Your answer should highlight the importance of consumer insights in shaping marketing strategies. Provide examples of how insights guided marketing directions or message crafting, illustrating your data-driven approach to strategy development.

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How do you communicate analytical findings to non-technical stakeholders?

Discuss your ability to simplify complex data into digestible insights. Share a specific example where your effective communication influenced a business decision, showcasing your skills in storytelling and the importance of cross-functional collaboration.

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What is your approach to handling tight deadlines in your work?

Explain your time management techniques and ability to remain calm under pressure. Illustrate with an example of a past project where you successfully managed deadlines without compromising quality.

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Describe a challenging project you worked on and how you overcame obstacles.

Share a specific project where you faced challenges. Discuss the strategies you implemented to navigate those obstacles and the positive outcome that was achieved, demonstrating your problem-solving skills.

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How do you keep up with market trends in the food and beverage industry?

Relate any specific resources, publications, or networks you rely on to stay informed about industry trends. Highlight how you apply this knowledge to your analytical work, ensuring recommendations are timely and relevant.

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Can you give an example of how you used insights to drive a marketing decision?

Provide a detailed example that showcases your analytical skills and insight-generation capabilities. Explain the decision-making process and impact your insights had on the overall marketing strategy.

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What tools or software are you most familiar with for data analysis?

List the software tools you have experience using, such as Excel, Tableau, or IRI, and explain how you've used them to analyze data effectively. Your response should demonstrate your technical proficiency and familiarity with industry standards.

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How do you define success in a Brand Marketing Analyst role?

Discuss your understanding of brand health metrics and business performance indicators. Share how you measure success not only through quantitative results but also through the effectiveness of your strategic recommendations.

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Unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

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Full-time, on-site
DATE POSTED
December 23, 2024

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