Demand Generation Manager
About Wayflyer
Our mission is to give the world access to the best products by empowering great brands to reach their growth potential.
Today's consumer brands need a capital provider that keeps pace with their growth ambitions. Traditional financing options are slow, cumbersome and often out of reach. That's why we built Wayflyer.
Our unique technology allows us to assess businesses in minutes, generate financing offers that reflect their growth potential and send funds in as little as 24 hours.
Since launching in April 2020, we've deployed over $4.5bn to thousands of brands worldwide, backed by Tier 1 banks like J.P. Morgan. We've become a trusted financing partner for some amazing brands, like True Classic, Little Words Project and Kekoa Foods.
Teams at Wayflyer are truly cross-functional. You'll be collaborating with ambitious colleagues from around the world - all striving to deliver on a huge opportunity. Check out this video to hear directly from them.
What you'll do
As the Demand Generation Manager at Wayflyer, you’ll play a critical role in driving customer acquisition, optimising lifecycle journeys and ensuring our sales team is consistently fed with high-quality leads. This is a hands-on role where you’ll take ownership of email marketing, lifecycle campaigns and demand generation initiatives to create predictable, scalable pipelines for our sales team.
Own customer acquisition efforts by designing and executing multi-channel demand generation campaigns that drive leads and revenue
Create and optimise email marketing campaigns to nurture prospects and re-engage existing customers
Develop and refine the lifecycle journey, ensuring prospects move seamlessly through the funnel and into sales conversations
Collaborate closely with the sales org to ensure a strong alignment between demand generation efforts and lead quality/quantity expectations
Use data and insights to continuously optimize campaign performance, from segmentation and targeting to creative and messaging
Partner with the Marketing Ops Manager to track and report on performance, ensuring campaigns are measured accurately and consistently
Knowledge, skills and experience
5+ years of experience in demand generation or performance marketing, ideally in a B2B or sales-led organization
Proven expertise in email marketing and lifecycle campaigns, with a strong understanding of nurturing and engagement strategies
Experience running multi-channel demand generation campaigns, including paid media, organic channels, and partnerships
Strong collaboration skills, with the ability to work seamlessly with Sales, Marketing Ops and other teams to align goals and efforts
Proficiency in marketing automation platforms and CRM systems (e.g., HubSpot)
A data-driven and experimental mindset with a track record of using analytics to optimise campaigns and demonstrate ROI
Exceptional project management skills, with the ability to execute and iterate quickly in a fast-paced environment
What happens next
We’ll review every application we receive. If we’re interested in taking your application further, we will be in touch to find out more about you and what you’re looking for.
What perks and benefits do we offer?
Work remotely abroad for up to 60 days a year
25 days annual leave
Employee assistance programme
Medical insurance
Life and critical illness cover, plus pension plan
Generous parental and adoptive leave policies
Equity scheme - so you can share in our success!
Average salary estimate
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If you're ready to dive into an exciting role as a Demand Generation Manager at Wayflyer in Dublin, you're in for a treat! At Wayflyer, we're on a mission to empower brands and help them reach their growth potential by offering rapid, innovative financing solutions. In this pivotal position, you'll take charge of our customer acquisition strategies, ensuring that our sales team is constantly fueled with high-quality leads. Your expertise in email marketing, lifecycle campaigns, and multi-channel demand generation will shine as you create targeted campaigns aimed at driving revenue and engagement. You'll work closely with other talented teams, leveraging data insights to fine-tune our approach and optimize campaign performance at every turn. With over 5 years of experience in demand generation or performance marketing under your belt, your skills in nurturing prospects and managing projects will be key to your success here. Join us as we continue to deploy innovative solutions and make a real impact in the world of fintech!
By
Wayflyer
Providing eCommerce businesses with fairer, faster, and more flexible funding. Our mission at Wayflyer is to support the ambition of the eCommerce businesses we work with. We do this by solving the toughest problems in eCommerce, giving founders ...
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