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Semiconductor Regional Marketing Manager

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Nexperia is a world-class company in semiconductor development and in-house production. We form a global network of talent, with passion and performance, perseverance and professionalism. Join TeamNexperia and become part of a leading company that supports, rewards and challenges you equally, in a dynamic environment, working for world-class results. Talk to us today and learn your true capabilities in an energetic company where you will develop and thrive, the Efficiency Company – Nexperia.

About the role

The Regional Marketing Manager is responsible and in charge of defining and driving the commercial engagement with direct customers and distribution partners, to maximise the revenue and ASP.

The Regional Marketing Manager collaborates closely with all other Marketing teams and deploys pricing (strategy and processes) into the market, together with the Sales teams. The RMM aims to capture new opportunities and defend our network share to grow Nexperia’s Sales and QSAM consistently and profitably.

The Regional Marketing Manager is a strategic thinker who balances short-term profit optimisation with long-term marketing and growth ambitions. The RMM thrives in fast-paced market environments with changing business cycles and therefore displays a high amount of self-motivation and an analytical, can-do mindset.

What you will do

Build and maintain a (Sub-) Region-specific business development plan, focusing on end customer potentials (TAM/SAM/QSAM), application trends and Marketing Lead generation
Engage with and develop end customers to increase Nexperia’s share of wallet, regularly review and improve existing business models and increase Nexperia’s value offering by coordinating all service models.
Manage the pricing strategy and execution in the region, including quoting to distributors and end customers
Manage RFQs and plan, execute and review regular negotiations with end customers efficiently and effectively to grow our business
Create and manage the BGs sales channel strategy, including list price updates (MPP / DBC), incentive programs and influencing terms & conditions of contracts
Collect and share price insights from the market (benchmarking) to support the business creation process
Collaborate with our Sales teams to follow up on Marketing & Sales Leads, plan new business opportunities in the Marketing Forecast and convert leads to Sales.

What you will need

Hard Skills:

Strong background in Marketing, tools and methodologies (SWOT, CRM, Lead Management, Business Development)
Preferably knowledge of semiconductor markets, customers and/or supply chains
Excellent negotiation and decision-making skills
Excellent presentation and storytelling skills
Advanced knowledge of business intelligence tools, e.g. Spotfire or PowerBI or comparable
Excellent communication, presentation and negotiation skills in English
Fluent in English

Soft Skills:

Excellent analytical skills and structured work approach
Highly self-motivated, team-oriented, result-driven
Strong customer mindset and interest in global supply chains
Intercultural awareness and ability to work in international teams
Eagerness to learn, adapt and contribute in a fast-paced business environment

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D&I Statement

As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.

In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.

What You Should Know About Semiconductor Regional Marketing Manager, Nexperia

As a Semiconductor Regional Marketing Manager at Nexperia, you'll immerse yourself in a dynamic and innovative world where you'll be defining and driving commercial engagement with our direct customers and distribution partners. We're searching for someone with a strategic mindset who can maximize revenue and optimize our Average Selling Price (ASP). Your role involves close collaboration with the Marketing and Sales teams to successfully implement pricing strategies and seize new market opportunities. You'll flourish in a fast-paced environment where your analytical skills will help you navigate changing business cycles. Imagine building a region-specific business development plan focused on tapping into end customer potentials while enhancing Nexperia’s value offerings. You’ll manage pricing strategies and execute negotiations with clients, along with creating a robust sales channel strategy that will be pivotal for our growth. This is your chance to be part of a leading semiconductor company that champions talent and perseverance while giving you the opportunity to thrive and grow professionally. If you're self-motivated, results-driven, and eager to learn in a collaborative setting, then Nexperia is where you can truly unleash your capabilities.

Frequently Asked Questions (FAQs) for Semiconductor Regional Marketing Manager Role at Nexperia

What are the key responsibilities of a Semiconductor Regional Marketing Manager at Nexperia?

As a Semiconductor Regional Marketing Manager at Nexperia, your primary responsibilities include driving commercial engagement with customers and distribution partners, creating business development plans, managing pricing strategies, and facilitating negotiations. You’ll also work on enhancing Nexperia's market share and optimizing revenue using your skills in market analysis and business intelligence.