Strategic Account Manager, Digital

Our people make all the difference in our success.

Ready to ignite your career with WRBL News 3 and Nexstar Digital Services?  Join the team that has made us a LEADER in delivering local content to our viewers for more than 70 years.

We’re on the hunt for a bold, creative Strategic Account Manager (SAM), who will be responsible for developing digital marketing recommendations and advertising campaigns that generate superior outcomes for our clients.  The ideal candidate will be a motivated, enthusiastic, self-starter who is a team player at heart – someone who wants to win together. 

This isn’t just another job; it’s an exciting opportunity with WRBL and Nexstar Digital, where you’ll craft custom digital marketing solutions designed to help businesses grow across multiple platforms. You will work with our Account Executives, Local Sales Manager, and Director of Sales to drive digital innovation in the market

• What You’ll Do:

• Develop and execute strategic digital marketing plans that achieve client objectives and exceed personal, team, and company revenue targets.
• Conduct in-depth needs assessments and develop customized media strategies aligned with client goals, target audience, and budget.
• Crafts in-depth marketing strategies and breaking them down into simple, understandable concepts.
• Accompany Account Executives on “four-legged” call situations
• Drive digital revenue through our suite of Core digital and audience extension products.
• Use data analytics to identify insights, optimize campaign performance, and provide data-backed recommendations to clients. Continuously monitor KPIs and make data-driven adjustments to maximize ROI.
• Build and maintain strong relationships with clients, acting as a trusted advisor and strategic partner.
• Partner with Account Executives (AEs) to co-present strategic proposals, provide technical expertise, and ensure a seamless sales process.
• Train and mentor AEs to enhance their understanding of digital products.
• Potentially conduct educational forums / seminars for clients. 
• Prepare and present regular performance reports to clients, highlighting key metrics, insights, and recommendations.
• Manage order entry, oversee billing reconciliation, coordinate creative changes, pull reports, and handle digital task assignments efficiently.
• Other duties as assigned.
• LI-Onsite

• What You’ll Bring:

• Strong understanding of digital marketing strategies, platforms, and tools to drive business growth.
• 2+ years of digital marketing or media sales preferred utilizing products such as CTV/OTT, targeted video, display, email, SEM, social and more.
• Self-motivated, enthusiastic personality able to work both independently and as part of a team.
• Excellent communication and client presentation skills
• Proficiency in Office products such as Excel and PowerPoint.
• Ability to interact confidently with high-level decision-makers and business leaders.
• Strong organizational skills, attention to detail, and proven ability to meet and exceed sales goals.
• Willingness to learn and master in-house sales systems.
• Professional appearance is a must.
• Reliable transportation, valid driver’s license and a satisfactory driving record.

• Compensation and Benefits

• Guarantee + bonus
• Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, Paid Parental Leave and more.

• Why Join Us?

   If you’re passionate about digital marketing, sales, and helping businesses grow, this is your chance to make a real impact. Join us and be part of something big!

  Ready to unleash your potential? Apply today!