Manager, Paid Social

As the Manager, Paid Social, you will be responsible for executing and managing paid social campaigns, developing strategies, collaborating with Account Managers, analyzing campaign performance, and improving processes to achieve optimal results in our marketing initiatives.

To be a successful candidate for the Manager, Paid Social role, you should have a Bachelor’s degree in Marketing or a related field and at least 3 years of hands-on experience managing paid social advertising campaigns across major platforms.

Familiarity with social media advertising tools, including Facebook Ads Manager, Twitter Ads, and LinkedIn Campaign Manager, is essential for the Manager, Paid Social position, as these tools are critical for campaign execution and optimization.

Analytical skills are extremely important for the Manager, Paid Social role. You will need to interpret campaign data effectively and derive actionable insights to continually improve performance and ensure the success of our advertising initiatives.

Absolutely! This position is fully remote, allowing you to manage your campaigns and collaborate with the marketing team from anywhere. We value work-life balance and flexibility in our working environment.

To develop a successful paid social advertising strategy, I start by understanding the client’s objectives, conducting audience research, and selecting the right platforms. I focus on tailoring the messaging and creative to resonate with target audiences, ensuring alignment with broader marketing goals.

In my previous roles, I routinely analyzed key performance metrics such as CTR, conversion rates, and ROAS. This data-driven approach enabled me to make informed decisions, such as reallocating budgets to underperforming ads and refining targeting strategies to enhance overall campaign efficiency.

I prioritize clear communication and transparency with clients. By regularly updating them on campaign progress and performance, addressing their concerns promptly, and being receptive to their feedback, I build strong relationships that foster trust and collaboration.

I utilize a combination of demographic, interest-based, and behavioral targeting, along with custom audiences built from existing client data. A/B testing different target segments allows me to refine audience strategies based on campaign results and ensure we're reaching the most relevant users.

In one of my previous roles, I noticed the reporting processes were manual and lengthy. I proposed the use of automated reporting tools, which significantly reduced the amount of time spent on generating reports and allowed the team to focus more on strategy and optimization.

I regularly read industry blogs, attend webinars, and participate in marketing forums. Following key influencers on social media and engaging in professional communities also keeps me informed on new tools and strategies in the rapidly evolving landscape of paid social advertising.

Key metrics I monitor include impressions, click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). These metrics help evaluate campaign effectiveness and guide optimization efforts.

For underperforming campaigns, I first analyze the data to identify potential issues. This might involve adjusting targeting, modifying ad creatives, or reshaping the bidding strategy. Continuous monitoring and quick adjustments are crucial to improving performance.

I've conducted numerous A/B tests involving variations in ad copy, images, and calls to action. This process allows me to gather actionable data on what resonates best with audiences, helping to optimize campaigns for greater success.

I am drawn to your company because of its commitment to innovation and collaboration. I believe that my passion for data-driven marketing aligns perfectly with your mission, and I'm eager to contribute my skills to elevate your paid social strategies.