CRM Campaign Executive

Join our journey here at The National Lottery and help us to change lives everyday.

About us:

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy.  We have been officially awarded the Fourth Licence (10 year license) to operate the National Lottery starting February 2024.

‍We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.  Our aim is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.  All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications.  Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

While the main contribution of the National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, large scale transformation journey to build a bigger, better, and safer National Lottery that delivers more money to good causes.  

Role Purpose:

This role is focused on developing, executing and optimising outbound CRM campaigns via email, push, in-app and on-site to drive growth for The National Lottery. Through continuous optimisation of campaign activity, by leveraging both existing technology and targeting, as well identifying new opportunities, the role is focused on maximising value across the family of games to ensure returns to good causes are maximised, whilst ensuring all campaigns are delivered in a compliant manner and that participant protection frameworks are adhered to.

This role is offered on a permanent basis. We offer hybrid working with an expectation that the successful candidate will work from our Watford HQ, twice per week.

Role Responsibilities:

• Deliver targeted and personalised multi-channel CRM campaigns to drive growth for The National Lottery
• Work collaboratively with the Campaign Manager to develop and optimise player communications strategy and plans that build engaging relationships with National Lottery players.
• In conjunction with the Campaign Manager, leverage promotional incentives to drive additional value across Game/The National Lottery area of ownership ensuring we are optimising engagement and investment returns.
• Input into coordinating weekly and quarterly campaign activity and overseeing successful end to end delivery.
• Contribute to the evolution of the CRM Campaign Management Process to ensure successful and agile delivery of campaign activity.
• Alongside the data and insight team measure campaign performance and deliver actionable insights for future campaigns
• Identify player behaviours and attitudes by cross-referencing multiple sources to create insight that informs briefs
• Add positive input to the culture of continuous ‘test & learn’ by identifying new opportunities to drive campaign optimisation.
• Ensure all campaign activity is compliant with data and legal frameworks
• Adhere to all participant protection initiatives when delivering CRM campaigns
• Responsible for related Game, Campaign and player CRM KPIs including activation, retention, reactivation and x-sell rates.
• Support on ad-hoc projects as necessary across the department.

Key Skills and Experience:

• Minimum of 2 years' experience of working in CRM in a fast-paced environment
• Good knowledge of delivering multi-channel CRM campaigns via email, push, in-app, web and personalisation
• Experience of working in a continuous test and learn environment, and of using insight to formulate and action test plans
• Good experience of using Excel and PowerPoint to report on campaign performance, and to present back on findings
• The ability to own and organise workload, with strong attention to detail to ensure campaigns are executed on time and adhere to legal frameworks
• Highly proficient in Microsoft suite, particularly, excel for data analysis and Powerpoint to present to key audiences.
• Ability to work collaboratively across the wider CRM team and marketing department to ensure alignment and campaign delivery
• Experience of working within a regulated industry would be preferred but not essential
• Experience operating with Salesforce Cloud is preferable.

Key Measures of Success:

• Successful delivery and optimisation of CRM Campaign activity and related KPIs

Our goal is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.  All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications.  Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

• 26 days paid leave (plus bank holidays) 

• Annual bonus scheme 

• 2 x Life Days 

• 4 x Salary of Life Insurance 

• Pension: we’ll match your contribution up to 8.5% 

• Single Private Health Cover 

• £500 Wellness Allowance 

• Income Protection 

• Enhanced parental leave (maternity and paternity) 

• Eye Care, Dental and Cycle To Work schemes