Job details

AVP, Lifecycle Marketing

PENNYMACPennymac is a specialty financial services firm with a comprehensive mortgage platform and integrated business focused on the production and servicing of U.S. mortgage loans and the management of investments related to the U.S. mortgage market.At Pennymac, our people are the foundation of our success and at the heart of our dynamic work culture. Together, we work towards a unified goal of helping millions of Americans achieve aspirations of homeownership through the complete mortgage journey.A Typical DayThe Assistant Vice President Lifecycle Marketing will contribute to the data-driven marketing program that guides the Company’s investments in generating high quality leads through Email Marketing. As the AVP Marketing , you will build and optimize lifecycle email marketing programs and campaigns for our SAAS platform with the goal of increasing conversion, retention, upsell, and reducing churn.The Assistant VP Lifecycle Marketing will :Develop an overall lifecycle marketing strategy to engage and retain Pennymac customers with relevant, timely, and targeted communicationsLead the strategy and implementation for customer lifecycle marketing programs and activitiesExperiment with new technologies and leverage personalization to create a buyer’s journey that resonates with each customerMonitor, analyze, and report on campaign performance across all channels to understand the effectiveness of strategies and tactics for improving engagement, conversion, and retentionCollaborate with channel owners to execute campaigns and to identify and detail business requirements for new capabilities that will amplify the effect of lifecycle marketing effortsPerform other related duties as required and assignedDemonstrate behaviors which are aligned with the organization’s desired culture and valuesWhat You’ll BringBachelor's degree with a focus on business or marketing discipline with 6+ years of work experience or Master’s degree with 3+ years of work experienceExperience implementing and using Salesforce Marketing Cloud preferredAn execution oriented, hands-on marketer with great project management skillsWhy You Should JoinAs one of the top mortgage lenders in the country, Pennymac has helped over 4 million lifetime homeowners achieve and sustain their aspirations of home. Our vision is to be the most trusted partner for home. Together, 4,000 Pennymac team members across the country are guided by our core values: to be Accountable, Reliable and Ethical in all that we do.Pennymac is committed to conducting a business that makes positive contributions and promotes long-term sustainable growth and to fostering an equitable and inclusive environment, where all employees and customers feel valued, respected and supported.Benefits That Bring It Home: Whether you're looking for flexible benefits for today, setting up short-term goals for tomorrow, or planning for long-term success and retirement, Pennymac's benefits have you covered. Some key benefits include:Comprehensive Medical, Dental, and VisionPaid Time Off Programs including vacation, holidays, illness, and parental leaveWellness Programs, Employee Recognition Programs, and onsite gyms and cafe style dining (select locations)Retirement benefits, life insurance, 401k match, and tuition reimbursementPhilanthropy Programs including matching gifts, volunteer grants, charitable grants and corporate sponsorshipsTo learn more about our benefits visit: [Link available when viewing the job] />Compensation: Individual salary may vary based on multiple factors including specific role, geographic location / market data, and skills and experience as defined below:Lower in range - Building skills and experience in the roleMid-range - Experience and skills align with proficiency in the roleHigher in range - Experience and skills add value above typical requirements of the roleSome roles may be eligible for performance-based compensation and/or stock-based incentives awarded to employees based on company and individual performance.Salary$90,000 - $150,000Work ModelOFFICE

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What You Should Know About AVP, Lifecycle Marketing, Pennymac

At Pennymac, we are on the lookout for a dynamic Assistant Vice President of Lifecycle Marketing to join our vibrant team in Westlake Village, CA. This role is central to our mission of guiding millions of Americans toward homeownership through insightful, data-driven marketing strategies. As the AVP of Lifecycle Marketing, you'll be the architect behind our email marketing campaigns that not only attract high-quality leads but also enhance customer engagement at every stage of their journey with us. Your strategic mindset will help you to develop and implement effective lifecycle marketing programs, ensuring our communications resonate with our customers and foster lasting relationships. You will leverage innovative technologies and personalization to enhance the customer experience, while also monitoring and analyzing campaign performance to tune our strategies for success. If you have a knack for project management and a background in marketing, particularly utilizing Salesforce Marketing Cloud, this is the perfect opportunity for you to shine at a company that values accountability, reliability, and ethics in all we do. Joining Pennymac means being a part of a passionate team of 4,000 dedicated individuals committed to making a difference in the lives of homeowners. With us, you get more than just a job—you gain a platform to drive meaningful change, supported by a robust benefits package that champions your well-being and professional growth. Come, help us build the future of homeownership at Pennymac!

Frequently Asked Questions (FAQs) for AVP, Lifecycle Marketing Role at Pennymac

What are the responsibilities of the AVP, Lifecycle Marketing at Pennymac?

The AVP, Lifecycle Marketing at Pennymac is responsible for developing customer engagement strategies, overseeing the implementation of lifecycle marketing programs, and monitoring campaign performance. This role also involves collaborating with various teams to identify and refine marketing requirements while experimenting with new technologies to enhance customer engagement throughout their journey.