Senior Manager, Product Management - Growth Omni (Hybrid - Seattle)

The Senior Manager, Product Management - Growth Omni at Nordstrom is responsible for defining and executing strategies that enhance omni-channel experiences. This includes optimizing online and in-store integration, driving traffic growth through SEO, and creating personalized experiences using AI. Furthermore, this position involves collaboration with cross-functional teams, establishing performance metrics, and mentoring product managers.

To excel as the Senior Manager, Product Management - Growth Omni at Nordstrom, candidates should have at least 8 years of experience in product management, with at least 3 years in management roles. A technical background, strong communication skills, and a Bachelor's degree in relevant fields are essential. Knowledge of eCommerce trends and the ability to lead teams through innovation are also critical.

The Senior Manager, Product Management - Growth Omni plays a crucial role in boosting customer engagement at Nordstrom by optimizing the shopping experience across channels. This entails utilizing data analytics and AI to personalize content for users, leading initiatives that enhance discoverability, and fine-tuning customer journeys to foster loyalty and increased sales.

At Nordstrom, the work culture for a Senior Manager, Product Management - Growth Omni is incredibly collaborative and vibrant. Emphasis is placed on innovation and continuous improvement. Team members are encouraged to share ideas, experiment with new approaches, and contribute to a culture where customer-centricity is pivotal. Mentorship and professional growth are highly valued.

Nordstrom offers an extensive range of benefits for the Senior Manager, Product Management - Growth Omni position, including medical, vision, and dental insurance, retirement plans, paid time off, a merchandise discount, and life insurance. The company prioritizes employee well-being and provides resources for personal and professional development.

When answering this question, emphasize specific examples of past projects where you've successfully integrated online and offline experiences. Discuss the methodologies you employed and the measurable outcomes achieved, highlighting how you consider customer journeys across multiple channels.

When faced with this question, outline your approach to SEO, focusing on keyword optimization, content strategy, and analytics. Mention any tools you’ve used for tracking success and how you adapt strategies based on data insights.

In your response, detail your methods for prioritization, such as using customer feedback, market analysis, and business goals. Explain how you collaborate with stakeholders to align priorities and ensure optimal resource allocation.

To respond effectively, share techniques that foster a collaborative team culture, including regular feedback sessions, clear goal-setting, and creating opportunities for professional growth. Highlight your own leadership experiences that contributed to team successes.

Discuss the importance of user research in successful product management. Describe how you gather insights through surveys, usability tests, and analytics, and how those insights inform your product decisions and roadmaps for enhancing user experience.

Describe a specific product launch, focusing on the planning, coordination, and execution phases. Highlight the strategies you employed to ensure success, such as marketing initiatives and post-launch analysis, and discuss the impact on overall sales or engagement.

Emphasize your proactive approach to staying informed through channels like industry publications, webinars, and networking events. Share specific examples of trends you’ve identified or adopted that resulted in positive changes for your team or organization.

Discuss key metrics such as conversion rates, user engagement, and customer retention. Explain how you use these metrics to analyze performance and iterate product strategies, ensuring alignment with organizational goals and customer needs.

When answering this question, elaborate on your approach to collecting and synthesizing feedback from diverse teams. Explain how you balance stakeholder input with the overall product vision to make informed decisions that benefit the end user.

Express a balanced approach to addressing such situations, focusing on accountability, communication, and iterative improvements. Discuss how you would gather customer feedback, identify gaps, and implement changes to restore customer confidence.