Executive Director, Market Research

• Oversee and guide a team to conduct / implement market research projects to understand HCP market perception, sentiment, and awareness of treatments. Proactively collect ongoing feedback from HCPs on product use, clinical outcomes, and patient impact 

• Oversee research to understand how patients attitudes and perception of Novartis products, their awareness of treatments and the impact of patient support programs on brand perception 

• Drive identification and prioritization of initiatives where MR can support internal business priorities and establish yearly goals for teams supporting therapeutic areas, ensuring focus on high-impact opportunities 

• Inform inputs for forecast models through opportunity assessment and demand estimation research 

• Develop insights to support Field teams research on patient and provider needs, and to support any material creation 

• Develop insights to support Market Access research on payer needs, pricing strategies, rebate structures, and market access barriers, including regulatory and pricing challenges, to inform engagement and access efforts 

• Serve as POC to ensure research projects conducted by external vendors are designed to derive insights that meet the needs of specific business partners  

• Drive collaboration with Provider I&A and Human Insights & Behavior Science teams to identify key drivers influencing HCP and patient beliefs, behaviors, and barriers to adoption to understand and support creation of customized engagement strategies   

• Support Marketing team in optimizing content, positioning and measuring omnichannel DTP / DTC engagement​ through message and concept testing 

• Establish and implement best practices for market research including standardized and effective templates for instrument design and consistency in approach to analysis and insight generation to answer the key questions and support business objectives for the IPST / TA / functional teams 

• Establish sustained, flexible cross-functional collaboration with IPST and TA portfolio teams, functional teams (e.g., Medical, NPS, Marketing, Market Access), IDS stakeholders (Decision Scientists) and external vendors to run specific research initiatives   

Additional qualifications are as follows: 

• 10+ years of experience in the pharmaceutical or healthcare industry, with a strong focus on HCP, patient and payer strategic insights and analytics 

• A bachelor’s degree in Business Administration, Life Sciences, Data Science, or a related field; an MBA or advanced degree is strongly preferred 

• 5+ years of domain expertise in these areas are highly desired: primary market research, secondary data analytics, data science, field analytics and insights, market access and patient service analytics, or other related strategic analytics and management consulting 

• 5+ years of people management experience. Proven track record of enabling data-driven decision-making at a senior leadership level, including addressing complex business challenges and shaping organizational strategy particularly in therapeutic areas. 

• Strong analytical background, strategic thinking and problem-solving skills, with the ability to translate complex data into actionable insights and aligning them with business priorities to drive impactful results 

• Excellent communication skills, capable of effectively collaborating with leadership across NVS and IDS functions to translate strategic objectives into the right research metrics and present complex insights effectively to diverse audiences 

• Experience in leading cross-functional and matrixed teams, with demonstrated ability to collaborate across functions including marketing, provider and patient engagement, to drive strategic alignment 

• Ability to thrive in a fast-paced, dynamic environment and adapt to changing business needs and priorities