Kymriah Marketing Lead, Director - job 2 of 2

Band

Level 6

 

Job Description Summary

The Marketing Lead (Director) is responsible for developing, implementing, and executing the brand strategy for Kymriah. This role requires extensive cross-functional collaboration to deliver an Integrated Product Strategy Plan. The Marketing Lead drives efforts to operationalize the plan, optimizing sales, market share, and revenue.

Key areas of focus include:
• Identifying opportunities for Kymriah in the Lymphoma space.
• Collaborating with the account management team for impactful account prioritization and tailored execution at the account level.
• Leading cross-functional initiatives to deliver Kymriah educational resources based on Real-World Evidence (RWE).
As part of the Kymriah Commercial Leadership Team, the Marketing Lead contributes to the overarching team vision and objectives, continuously working to elevate the team’s culture.

This is a HQ role, the location is East Hanover, NJ

 

Job Description

Key responsibilities:

• Collaborate Cross-Functionally on Integrated Product Strategy:
  • Work with cross-functional teams to synthesize market insights (including relevant market research, CI and ad boards), analyze key trends, and evaluate the competitive landscape.
  • Develop a cross-functional Integrated Product Strategy Plan to maintain Kymriah's relevance in the CAR-T space and identify potential opportunities in the Lymphoma space.
  • Implement a functional marketing plan to capture those opportunities, minimize market share erosion in the Lymphoma space, and maintain share in the pediatric market.
  • Ensure robust support for the account business planning process in collaboration with the Strategic Account Management Head.

• Operationalize the Marketing Functional Plan:
  • Ensure thorough execution of the marketing plan, including marketing materials, congress planning, and patient identification tools.
  • Identify key metrics of success for each initiative and execute accordingly

• Lead the Development of Educational Resources Based on RWE:
  • Collaborate with the Medical Team to identify educational and knowledge gaps regarding Kymriah.
  • Compliantly partner with the Medical Team to support collaboration with CIMBTR to analyze RWE data on Kymriah.
  • Develop a comprehensive suite of materials based on RWE, supported by a robust training plan for the Strategic Account Management (SAM) Team.

• Elevate Performance Standards:
  • Collaborate with the Strategic Account Management team to ensure impactful account prioritization and tailored execution at the account level.
  • Work with cross-functional teams to synthesize meaningful insights (competitive intelligence, market research, advisory boards) to inform strategy and evaluate execution.
  • Lead the congress planning for Kymriah, elevating the quality of customer engagements.

• Lead SAM Training:
  • Deliver impactful training on new marketing materials and competitive data.
  • Elevate team motivation and strategic skills through effective ONE meetings and 2H meetings.

• Champion Our Culture:
  • As part of the Kymriah commercial leadership team, contribute to the development of overarching team objectives.
  • Work with the leadership team to elevate our culture and deliver exceptional customer experiences.
  • Support the Marketing Operations Lead in their development, assigning meaningful projects for skill acquisition and providing impactful coaching.

Key Performance Indicators:

• Quality of deliverables, product development, launch process, and post-marketing surveillance.
• Brand sales and market share.

 

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

 

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to tas.nacomms@novartis.com call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

https://www.novartis.com/careers/careers-research/notice-all-applicants-us-job-openings

 

Salary Range

$204,400.00 - $379,600.00

 

Skills Desired

Agility, Asset Management, Business Strategy, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Inspirational Leadership, Marketing Strategy, Negotiation Skills, Operational Excellence, People Management, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships