Director of Digital Marketing

About Us

Observe.AI is the fastest way to boost contact center performance with live conversation intelligence. Built on the most accurate AI engine in the industry, Observe.AI uncovers insights from 100% of customer interactions and maximizes frontline team performance through coaching and end-to-end workflow automation. With Observe.AI, companies can act faster with real-time insights and guidance to improve performance, from more sales to higher retention.

Observe.AI is trusted by hundreds of customers and partners, including Pearson, Accolade, Group 1 Automotive, Southeast Trans, and Public Storage. Our recent $125 million Series C led by Softbank Vision Fund 2 with participation from Zoom Video Communications, Inc., brings our total funding to date to $213M, with investments from Menlo Ventures, Next47, NGP Capital, Emergent Ventures, Scale Ventures, Nexus Ventures, and Y-Combinator. For more information, visit www.observe.ai.

The Opportunity:

Observe.AI is looking for a Director of Digital Marketing to spearhead our digital and ABM strategy. This pivotal role will be responsible for driving pipeline and revenue growth, leading paid and SEO demand, optimizing our website, enhancing our online presence, and playing a key role in the overall growth of the company. 

• Craft and implement comprehensive ABM and demand generation strategies that drive pipeline growth and expedite sales across digital channels.
• Create and refine an omni-channel approach, leveraging paid media, email, retargeting, display, direct mail, web optimization, SEO, and SEM to drive ROI.
• Drive initiatives to accelerate upmarket growth, develop programs and experiments targeting higher-value segments.
• Forecast, measure, analyze, and report on the impact of demand activities on pipeline, bookings, conversions, and average selling price.
• Hire, develop, and lead a team of high-performing digital marketing experts.

• 8+ years' experience developing and executing digital marketing and ABM strategies that drive pipeline growth.
• Hands-on experience in digital channels such as Google Ads, LinkedIn, SEO, SEM, and display.
• Must be able to build a plan without an agency.
• Exceptional leadership capabilities, with a focus on team development, scalability, and achieving organizational goals.
• Data-driven decision-maker with experience using data insights to make informed decisions and refine strategies.
• Demonstrated ability to approach business challenges with creativity, innovation, and a results-oriented mindset.
• Proficiency in Mutiny, Sanity, or comparable CMS.

Our Commitment to Inclusion and Belonging

Observe.AI is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Observe AI does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Observe.AI also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

We welcome all people. We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop, and retain talented people from all backgrounds. Individuals from non-traditional backgrounds, historically marginalized or underrepresented groups are strongly encouraged to apply.

If you are ambitious, make an impact wherever you go, and you're ready to shape the future of Observe.AI, we encourage you to apply. For more information, visit www.observe.ai.