Social Strategist (Ref. 0102412)

As a Social Strategist at Ogilvy, you'll be responsible for developing organic channel strategies, guiding social content creation and production, establishing social playbook guidelines, and supporting new business efforts with innovative strategic presentations. Your role will require you to integrate social channel proposals into larger marketing initiatives while innovating commercially viable social products.

To qualify for the Social Strategist position at Ogilvy, you should have at least 5 years of experience in a similar role. You'll need expertise in social strategic planning, competition benchmarking, and social listening, along with strong analytical skills to derive actionable insights from both public and client-owned data.

A successful candidate for the Social Strategist role at Ogilvy should possess strong strategic thinking abilities, exceptional written and verbal communication skills in English, and proficiency in creating compelling presentations. Knowledge of data visualization tools, audience analysis, and a deep understanding of organic social media are essential for this role.

Ogilvy is committed to the professional growth of its Social Strategist team members by offering access to the best local and global training programs. Additionally, you will have privileged access to state-of-the-art AI tools through WPP Open, ensuring you stay ahead in your field.

As a Social Strategist at Ogilvy, you'll enjoy a competitive package that matches your skills and experience. Benefits include private medical health insurance, gym/workout membership, and the chance to work in a great environment that fosters creativity and innovation.

When developing an organic social media strategy, I first analyze the target audience, considering their preferences and behaviors. Then, I review existing content and successful campaigns to identify what resonates. I think creatively to craft engaging content that aligns with brand objectives, alongside creating a clear content calendar that outlines posting frequency and formats.

I utilize a variety of social listening and data analysis tools like Hootsuite Insights, Sprout Social, and Google Analytics. These tools help me track performance metrics, audience engagement, and sentiment analysis, enabling me to derive actionable insights for further strategy refinement.

Sure! I led a campaign that integrated user-generated content across social platforms, aiming to boost engagement and brand authenticity. As the strategist, my role involved coordinating with creative teams to develop the campaign idea, defining success metrics, and overseeing the execution while analyzing real-time data to adjust tactics as needed.

Looking ahead, I believe that immersive experiences like AR and VR, as well as short-form video content, will continue to dominate social media. Brands need to leverage these formats creatively to engage their audiences while ensuring that authenticity remains at the forefront.

Measuring the success of a social media strategy involves tracking KPIs related to engagement, reach, conversion rates, and follower growth. Employing analytics tools allows me to quantify these metrics regularly, assessing whether the strategy achieves its defined goals and adjusting accordingly based on data-driven insights.

I have significant experience with audience analysis, utilizing tools like Facebook Audience Insights and Google Analytics to gather demographic data. I then analyze behavior patterns to create detailed personas that guide targeted content development, ensuring our strategies resonate meaningfully with each audience segment.

In previous roles, I've developed social media governance frameworks that outline guidelines, roles, and procedures for content creation and moderation. This structure helps ensure brand consistency, compliance with legal standards, and clear lines of communication across teams.

I make it a priority to stay updated with social media trends by regularly reading industry blogs, following influential thought leaders, and participating in webinars and conferences. Engaging with online communities focused on social media marketing also helps me understand emerging trends and best practices.

When dealing with negative feedback on social media, my approach is to respond promptly and respectfully. Acknowledging the concern shows that we value our audience. I work to resolve the issue through direct communication, while also using this feedback as an opportunity to improve our products or services.

To innovate social media content, I consistently brainstorm with creative teams to generate fresh ideas and encourage experimentation. I also analyze what competitors are doing creatively and draw inspiration from various sources, adapting and putting our unique spin on popular formats that align with our brand.