Advocacy Community Manager (Ref. 0102412)

The Advocacy Community Manager at Ogilvy is responsible for designing and managing community programs that boost creator loyalty, fostering strong relationships with influencers and advocates. This role also involves overseeing content strategies, coordinating product gifting, and analyzing performance metrics to drive effective campaigns.

To be successful as an Advocacy Community Manager at Ogilvy, candidates should hold a Bachelor's degree in Marketing, Communications, or a related field. Proven experience in community management or influencer marketing, along with excellent communication skills and a data-driven approach, are essential.

In the Advocacy Community Manager role at Ogilvy, you will work closely with creators to produce authentic content that aligns with brand goals. This collaboration may involve launching contests, challenges, and strategies to encourage user-generated content, fostering a vibrant community around the brand.

The work environment for the Advocacy Community Manager at Ogilvy is supportive and dynamic, with opportunities for professional growth through access to local and global trainings. Employees also benefit from perks like private medical insurance and gym memberships, contributing to a balanced lifestyle.

Key skills for success as an Advocacy Community Manager at Ogilvy include exceptional communication abilities, relationship-building skills, and a strong understanding of the creator economy and social media dynamics. Additionally, the ability to manage multiple projects and a passion for the beauty industry will enhance your effectiveness in this role.

When discussing your experience, highlight specific community management projects you've led, emphasizing your strategies for engagement, creator recruitment, and how you measured success through data. Provide concrete examples to illustrate your impact.

Explain your relationship-building process, focusing on the importance of authenticity and trust. Discuss specific techniques you've used to connect with creators, such as personalized communication, understanding their values, and how you've fostered long-term partnerships.

Share your thoughts on creating value for both the brand and creators in a loyalty program. Discuss elements like rewards, recognition features, ongoing engagement, and how you would gather feedback to continually improve the program.

Discuss the key metrics you track, including engagement rates, reach, sales impact, and ROI. Share your approach for collecting and analyzing data, and how you leverage this information for ongoing improvements.

Address progressive trends like the rise of short-form content or shifts in audience preferences. Share how you stay updated on industry changes and how you might adapt Ogilvy's strategies to capitalize on these trends.

Choose a specific example that demonstrates your problem-solving skills. Clearly outline the challenge, your approach to resolving it, and the outcome—focusing on lessons learned that could apply to the Advocacy Community Manager role.

Explain your methods for staying connected with the community, such as monitoring discussions, engaging in conversations, attending relevant events, and how you use this knowledge to inform your strategies for Ogilvy.

Discuss how you view user-generated content as a vital asset for building community trust and authenticity. Provide examples of successful initiatives you've implemented to encourage and showcase UGC.

Share your prioritization techniques, such as using project management tools, setting deadlines, and regularly communicating with your team. Highlight your flexibility and how you adapt to changing circumstances.

Articulate your passion for the beauty industry and community management. Explain why Ogilvy's values and mission resonate with you and how you believe your skill set will contribute to the company's goals.