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Head of Product Marketing (Bellevue, WA or Bay Area, CA)

About:


Are you an experienced and ambitious enterprise Product Marketing Leader looking to make a significant impact in the cybersecurity industry? Oleria is an enterprise cybersecurity startup founded by notable industry senior leaders Jim Alkove and Jagadeesh Kunda, with deep security, data, and SaaS experience building and securing some of the world’s largest platforms and products used by billions of people worldwide every day. Oleria has received over $43M in funding from Evolution Equity Partners, Salesforce Ventures, Tapestry VC, Zscaler, and other technology luminaries. 


We recognize that identity-based attacks on cloud applications are becoming increasingly common, highlighting the importance of addressing access risks to prevent data breaches. Traditional access management methods are human-intensive and often have significant blind spots, making it challenging to manage access risks effectively. At Oleria, we are on a mission to revolutionize access control solutions for enterprise cloud applications, aiming to reduce the opportunity and scope of data breaches. 


Our esteemed target customers consist of Fortune 500 corporations and public sector organizations, making your contributions vital to improving the security of data for millions of people around the world.


Above all, you have a bias for action. You love engaging with customers and constantly learning how to improve our go-to-market approach. And, you love the satisfaction you'll receive from knowing that your contributions are directly improving the security for millions of people in the world.


Job Overview:


As our Head of Product Marketing, you will leverage your end-to-end B2B marketing expertise and storytelling skills to position Oleria as an innovative leader in our category and ensure our target customers understand and embrace our differentiated value, thereby creating significant demand for our solutions. As a strategic, hands-on leader with a “roll up your sleeves” mentality, you will collaborate with internal colleagues (especially product management and sales) as well as with partner agencies to deliver tangible business results. And, as an integral member of our growing Go To Market team, you will be involved in shaping our overall strategic direction and provide a major catalyst for our growth.


Responsibilities:
  • Leadership: As the company's key strategic marketing leader, you will have significant impact on our market success and significant opportunities for personal growth.
  • Market Intelligence: Analyze key market trends, customer needs, and competitive dynamics to inform product positioning and go-to-market strategies.
  • Messaging and Positioning: Develop clear, compelling messaging and value propositions that differentiate our solutions in the market.
  • Sales Enablement: Partner closely with the sales team to develop the necessary tools, resources, and training to effectively position and sell our solutions.
  • Content Creation: Oversee the creation of digital and physical marketing materials such as brochures, presentations, case studies, and website content.
  • Product Launches & Events: Lead cross-functional teams to successfully introduce new solutions and features, managing timelines and deliverables.
  • Analyst and Media Relations: As one of our most effective evangelists, you will collaborate with our agency partner to engage with key analysts and media to deliver and refine our messages.
  • Customer and Competitor Insights: Gather customer feedback and market data to inform product development and marketing strategies.
  • Performance Metrics: Track and analyze product marketing performance metrics to continually optimize strategies.


Skills and Qualifications:
  • Experience should align with the job responsibilities above
  • 8+ years as a strategic leader of Product Marketing and/or Product Management in enterprise software
  • Identity security product marketing experience preferred
  • Compelling storyteller and evangelist
  • Strong embrace of data driven decisions
  • Results-oriented, “roll up your sleeves” mindset with a focus on measurement, ROI, experimentation and continuous improvement
  • Expert level written, verbal and presentation communication skills
  • A positive, resilient, accountable and results-oriented attitude
  • Successful experience thriving in a dynamic, hypergrowth environment 
  • BA/BS/MBA in business, marketing or a related field (or equivalent work experience)


What we offer:
  • Competitive salary, equity, and benefits package.
  • Opportunities for professional growth and advancement in a fast-growing company.
  • The chance to work directly with our co-founders and contribute meaningfully to shaping the company’s direction.
  • A collaborative and dynamic work environment with a dedicated team of professionals.
  • Industry-competitive compensation
  • 100% paid medical, dental, and vision benefits for individuals, plus generous contributions toward dependent plan premiums
  • Company-paid Life, STD, and LTD insurance
  • 12 weeks fully-paid parental leave for all new parents
  • Flexible PTO policy
  • 13 paid holidays in the US


The annual compensation range being offered for this role, depending on individual candidate level and experience, is $170,000 to $240,000 base salary.

Average salary estimate

$205000 / YEARLY (est.)
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$170000K
$240000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of Product Marketing (Bellevue, WA or Bay Area, CA), Oleria Security

Are you an experienced and ambitious Head of Product Marketing looking to make a significant impact in the cybersecurity industry? Join Oleria, an enterprise cybersecurity startup founded by notable industry leaders Jim Alkove and Jagadeesh Kunda. With over $43M in funding from reputable partners like Evolution Equity Partners and Salesforce Ventures, we are on a mission to revolutionize access control solutions for enterprise cloud applications. As the Head of Product Marketing, you will leverage your skill set to position Oleria as a leader in our category. You will work closely with product management and sales teams, enhancing our go-to-market approach. Your responsibilities include analyzing market trends, developing compelling messaging, creating sales enablement resources, and managing product launches. We pride ourselves on fostering a culture of continuous learning and improvement, and love engaging with customers to deliver value that directly enhances security for millions around the globe. With significant opportunities for personal growth, you will play a critical role in shaping our strategic direction and driving tangible business results. This is your chance to work in a dynamic environment focused on innovative solutions while providing the satisfaction of knowing that your contributions help safeguard data for Fortune 500 corporations and public sector organizations. If you're ready to roll up your sleeves and make an impact, let's chat about how you can be a part of Oleria's exciting journey in the cybersecurity landscape.

Frequently Asked Questions (FAQs) for Head of Product Marketing (Bellevue, WA or Bay Area, CA) Role at Oleria Security
What does the Head of Product Marketing at Oleria do?

The Head of Product Marketing at Oleria is responsible for leveraging B2B marketing expertise to position Oleria as a leader in cybersecurity. This role involves analyzing market trends, developing compelling messaging, and collaborating with sales and product management to drive business results.

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What qualifications are needed to become Head of Product Marketing at Oleria?

To become the Head of Product Marketing at Oleria, candidates should have at least 8 years of experience in strategic product marketing or product management, ideally in enterprise software and identity security. Strong storytelling skills, a data-driven mindset, and excellent communication are also crucial.

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What is the company culture like at Oleria for the Head of Product Marketing?

Oleria promotes a collaborative and dynamic work environment where employees are encouraged to drive innovation and personal growth. The Head of Product Marketing will work closely with founders and a dedicated team, contributing to strategic decisions and enhancing the company's direction.

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How does Oleria define success for the Head of Product Marketing role?

Success for the Head of Product Marketing at Oleria is defined by the ability to drive demand for Oleria's solutions, effectively position the brand in the market, and enhance product offerings based on market and customer insights. Tracking product marketing performance metrics is key to ensuring ongoing optimization and improvement.

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What opportunities for growth does Oleria offer to the Head of Product Marketing?

Oleria offers significant opportunities for professional growth and advancement, especially in shaping the strategic direction of the company. The Head of Product Marketing will be involved in key initiatives that drive the company forward, with potential career progression within a fast-growing cybersecurity firm.

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What benefits does Oleria provide for the Head of Product Marketing position?

Oleria offers a competitive salary and benefits package, including 100% paid medical, dental, and vision for individuals, generous paid parental leave, flexible PTO, and industry-competitive compensation. The company emphasizes employee well-being and a supportive work environment.

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What impact will the Head of Product Marketing have at Oleria?

The Head of Product Marketing will have a significant impact at Oleria by shaping how the company engages with customers, positions its products, and drives market success. Their contributions will directly influence security measures for millions of people and help safeguard vital data.

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Common Interview Questions for Head of Product Marketing (Bellevue, WA or Bay Area, CA)
Can you describe your experience with B2B product marketing?

In answering this question, focus on specific strategies you've implemented in B2B marketing, highlighting successful campaigns and your role in achieving measurable outcomes. Emphasize your understanding of the unique challenges in marketing to businesses versus consumers.

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How would you go about developing a marketing position for a new product?

Clarify your process for market research, competitor analysis, and consumer insights. Describe how you collaborate with product teams and stakeholders to create a strong value proposition and messaging that resonates with your target audience.

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What role do data and metrics play in your marketing strategies?

Discuss the importance of data-driven decision-making in your marketing strategies. Provide examples of how you’ve used analytics to optimize campaigns, track performance, and inform future marketing endeavors, all while aligning metrics with business objectives.

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How do you approach sales enablement in your marketing strategies?

Support your answer with real examples of how you have developed training materials, tools, and resources to empower sales teams. Emphasize the collaboration between marketing and sales to ensure effective positioning and successful customer engagement.

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Describe a successful product launch you executed.

Detail the planning, strategy, and execution involved in a product launch you led. Highlight key metrics that demonstrate the success of the launch, such as revenue generated, customer feedback, and market penetration.

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How do you stay updated with current market trends?

Talk about specific resources, publications, webinars, and networks you leverage to stay informed about industry trends. Emphasize your commitment to continuous learning and adapting strategies based on emerging trends.

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What is your experience in managing cross-functional teams?

Provide insights into how you foster collaboration between different departments, such as product management, sales, and design. Discuss your approach to leadership and how you ensure that all team members are aligned with the common goals for product success.

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How would you differentiate Oleria's products in a competitive market?

Discuss your approach to competitive analysis and how you would develop unique selling propositions for Oleria’s products. Highlight your skills in building narratives that resonate with target buyers and showcase distinct product advantages.

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What challenges do you foresee in the cybersecurity market?

Share your perspective on key challenges in the cybersecurity landscape, such as emerging threats, shifting regulatory requirements, and competition. Explain how you’d develop marketing strategies that address or leverage these challenges effectively.

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Can you discuss a time you had to pivot your marketing strategy?

Describe a specific instance when you had to change your marketing approach due to unforeseen circumstances or new insights. Highlight your ability to remain agile and adaptable, and discuss the results of that pivot.

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MATCH
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
November 25, 2024

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