Social Content Creator

As a Social Content Creator at OLIVER, you will be responsible for conceptualizing and producing high-quality social media content. Your role involves collaborating with a team to create impactful images and videos for BISSELL, adhering to brand guidelines while ensuring relevance to current trends. You'll be tasked with producing reactive content, optimizing posts for various platforms, and staying updated on the latest social media trends and technologies to enhance your creative output.

To be a successful candidate for the Social Content Creator role at OLIVER, you should have 4+ years of experience in digital design or social content creation, preferably in advertising or an in-house agency setting. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) is crucial. Additionally, a robust portfolio showcasing your innovative social-first creative will greatly enhance your application.

At OLIVER, we leverage AI tools like ChatGPT, Midjourney, and Adobe Firefly to enhance the efficiency and creativity of our content creation processes. As a Social Content Creator, you will be encouraged to explore these GenAI tools, allowing you to refine your ideas and push the boundaries of traditional content creation, making your work more innovative and impactful.

Collaboration is at the heart of the Social Content Creator role at OLIVER. You will work closely with a dedicated team of creatives, engaging in brainstorming sessions to develop content ideas that align with client objectives. Feedback is a vital component of our workflow, allowing for a dynamic and synergistic working environment where your creativity can thrive.

OLIVER prides itself on fostering a collaborative, inclusive, and innovative work culture. As a Social Content Creator, you will find yourself in a fast-paced environment where ambition, imagination, and continuous learning are key. We value diversity and encourage all employees to reach their full potential, making it a great place for creative minds to flourish.

In answering this question, be sure to detail your past projects as a Social Content Creator, focusing on specific campaigns or strategies you employed. Highlight how your content resonated with the target audience and strengthened brand engagement, showcasing metrics if possible to demonstrate your impact.

Discuss the methods you use to keep abreast of social media trends, such as following key industry influencers, subscribing to relevant newsletters, or participating in online forums. Emphasize your proactive approach in researching, experimenting, and adapting to new trends to enhance your content's effectiveness.

Mention your proficiency with Adobe Creative Suite and any additional tools you utilize for content analytics, like Google Analytics or social media management platforms. Highlight any GenAI tools you're familiar with to show your awareness of evolving technology in content creation.

Share a specific project where you faced challenges, detailing how you navigated through them. Focus on your problem-solving skills, teamwork, and any feedback you received that contributed to the project's success, showcasing your adaptability and creativity under pressure.

Emphasize your open communication style and willingness to share ideas and feedback. Discuss how you value team input and how collaboration has led to successful projects in your experience. This shows your ability to work well within a creative team.

Describe your sources of inspiration, whether from nature, art, social media, or current events. Explain how you translate those inspirations into the content you create, demonstrating your unique perspective and approach to storytelling.

Emphasize your growth mindset and willingness to learn from feedback. Share examples of how you’ve used criticism to improve your work, showing that you can adapt and evolve your creative process positively.

In your response, outline your understanding of BISSELL’s brand voice and values. Discuss how you would ensure your designs meet their standards while also innovating within those guidelines, illustrating your attention to detail and alignment with brand storytelling.

Highlight your unique skills and experiences that distinguish you from other candidates. This could include your specific technical expertise, a distinctive style, or your innovative use of AI tools that enhance your creative output.

Discuss your approach to analyzing engagement metrics and how they inform your future content strategies. Mention specific KPIs, such as views, shares, and interactions, and how you apply these insights to optimize your content for maximum impact.