Associate, Paid Search

As an Associate, Paid Search at Hearts & Science, you'll be involved in key responsibilities such as assisting in keyword research, analyzing search queries for optimization opportunities, updating engine insertion orders, and monitoring account performance and budget pacing. You'll also contribute to reporting tasks and assist with ad hoc analyses to help drive campaign success.

To qualify for the Associate, Paid Search role at Hearts & Science, you should have relevant post-secondary education or equivalent experience, strong proficiency in Microsoft Excel, and a keen analytical mindset. While 0+ years of experience is desirable, internships or part-time roles are also accepted, making this an exciting opportunity for recent graduates or individuals looking to break into the field.

Preferred certifications for the Associate, Paid Search position at Hearts & Science include the Google Ads Search Certification and the Microsoft Ads Certification. Although these are not mandatory, having these certifications can demonstrate your commitment and enhance your skill set in paid search marketing.

The Associate, Paid Search position at Hearts & Science is a hybrid role, requiring you to be in the office three days a week, while you can work remotely for the remaining two days. This allows for flexibility while ensuring that you remain a core part of our collaborative team environment.

At Hearts & Science, we prioritize career growth and learning opportunities. As an Associate, Paid Search, you'll have access to specialized training, mentorship, and resources through the Omnicom Search Center of Excellence. This supportive environment encourages you to experiment, learn new skills, and develop into a data-driven marketing professional.

When discussing your approach to keyword research in an interview for the Associate, Paid Search position, emphasize the importance of using various tools to analyze search volumes, competition, and relevance. Mention that you would start by understanding the target audience and business goals, then utilize tools like Google Keyword Planner or SEMrush to compile a list of potential keywords, ensuring a mix of long-tail and short-tail keywords for maximum effectiveness.

To analyze campaign performance effectively for the Associate, Paid Search role, discuss the key performance indicators (KPIs) you’d monitor, such as click-through rates (CTR), conversion rates, and cost-per-click (CPC). Explain that you would use Excel to create reports summarizing these metrics and identify trends and opportunities for optimization, ensuring campaigns are continuously improving.

In your response, highlight your familiarity with popular tools such as Google Ads, Microsoft Advertising, and analytics platforms like Google Analytics. These tools are essential for managing paid search campaigns, allowing you to track performance, make data-driven decisions, and understand user behavior.

In your interview, emphasize the importance of organization and time management. Describe your approach to using tools or methods such as to-do lists and project management software to prioritize tasks based on deadlines and overall impact on campaign success, ensuring that all responsibilities are handled efficiently without compromising quality.

When discussing search query analysis, explain that you would start by reviewing the search terms report in Google Ads to identify what actual searches triggered your ads. Discuss how you would analyze these search queries to understand which keywords drive conversions and highlight opportunities for adding negative keywords to refine targeting and improve ROI.

During your interview, share that the quality score is a crucial component in paid search as it affects ad placement and cost. Explain that it takes into account the relevance of keywords, ad copy, and landing pages. A higher quality score can lead to better ad positions and lower costs, so optimizing these elements is essential for campaign success.

In your response, share a specific example of a time when data analysis led to a significant marketing decision. You might mention using data to identify underperforming keywords and adjusting bids accordingly or leveraging insights from A/B testing to optimize ad copy or landing pages, showcasing your analytical skills and results-driven approach.

When asked this question, express your excitement about the opportunity to work in a dynamic, data-driven marketing agency like Hearts & Science. Highlight your passion for leveraging analytics in marketing, the collaborative team culture, and the chance to grow your skills in search marketing as motivating factors for your interest.

In your answer, portray yourself as someone who values feedback as a means for personal and professional growth. Discuss your approach to listening actively to feedback, asking questions for clarification if needed, and utilizing that input to improve your performance in future tasks and campaigns, which aligns with the ethos of continuous learning at Hearts & Science.

During the interview, express your awareness of emerging trends such as the increasing significance of artificial intelligence and machine learning in optimizing campaigns, the rise of voice search, and the importance of mobile optimization. This showcases your passion for staying informed and your commitment to adapting strategies to capitalize on these trends in the industry.