CRM Specialist (Klaviyo)

As a CRM Specialist (Klaviyo) at Oowlish, you will be responsible for developing and executing email marketing campaigns, managing customer segmentation, and analyzing campaign performance to optimize results. You'll collaborate closely with team members to ensure that each campaign aligns with client goals and effectively reaches the target audience.

To be considered for the CRM Specialist position at Oowlish, you should have at least 3 years of experience using Klaviyo in an email marketing or CRM role. A solid understanding of customer segmentation and CRM strategies is crucial, along with excellent written and spoken English skills.

Yes! At Oowlish, we believe in continuous professional development. As a CRM Specialist, you will have access to our Oowlish English Program, which includes technical and conversational training, helping you enhance your skills in the realm of digital marketing and customer relationship management.

Oowlish offers a comprehensive benefits package for its CRM Specialists, including flexible working hours, competitive compensation, internet allowances, and a variety of bonuses for milestones such as anniversaries and new family additions. We also support health and well-being through initiatives like Oowlish Fitness and offer opportunities for personal and career growth.

At Oowlish, we understand the importance of work-life balance for our team members. We provide remote work options, flexible hours, and several wellness programs aimed at ensuring that our employees can achieve a healthy balance between their professional and personal lives.

When defining customer segmentation, it's important to emphasize your ability to analyze large datasets to categorize customers based on behaviors, preferences, and purchasing history. Sharing examples of how this segmentation led to more targeted campaigns and improved engagement rates will highlight your expertise.

To optimize email marketing campaigns effectively, I focus on A/B testing subject lines and content, analyzing metrics such as open rates and click-through rates, and making data-driven adjustments to improve performance. Discuss specific tools or methodologies you've used in previous roles to support your strategies.

In my past roles, I used Klaviyo to design and execute targeted email campaigns, manage customer lists, and analyze campaign performance. I can provide examples of successful campaigns I've run, highlighting features such as automation and segmentation that boosted overall engagement.

Success in CRM campaigns can be measured through key performance indicators such as return on investment (ROI), customer retention rates, and engagement metrics like open and click rates. Sharing specific examples of how a campaign was measured contributes to a deeper understanding of your analytical skills.

Aside from Klaviyo, I've worked with various CRM tools and marketing automation platforms such as HubSpot and Attentive. Each has its unique features and capabilities, and I can discuss how I integrated these tools into campaigns to enhance customer engagement and streamline processes.

In such a scenario, I would first analyze performance data to identify possible issues, like subject lines, content, or timing. I believe in learning from failures, so I would document the insights gained to inform future strategies and campaign adjustments.

Data analysis is central to my role as a CRM Specialist. It informs every decision I make, from segmentation strategies to measuring the effectiveness of campaigns. Regularly reviewing analytics helps me adjust tactics and enhance overall campaign performance.

Absolutely! I initiated a campaign that focused on re-engaging inactive customers by implementing personalized messaging based on their past purchase behavior. It resulted in a significant uplift in re-engagement metrics, demonstrating the effectiveness of tailored messaging.

I utilize task management tools to prioritize effectively, focusing on deadlines and the impact on overall project goals. By breaking projects into smaller tasks with actionable steps, I ensure that I can meet tight deadlines while maintaining quality.

I believe the future of email marketing lies in personalization and automation powered by AI. By leveraging advanced data analytics, marketers will be able to create even more targeted campaigns that not only meet customer needs but also anticipate them, driving higher engagement.