Marketing Data Analyst
About BTSE:
BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. We empower businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market.
BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. Our diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses.
We are seeking ambitious, motivated professionals to join our B2C and B2B teams.
About the Role:
We are seeking a highly motivated and data-driven Marketing Data Analyst to join our growing team. In this role, you will play a crucial part in analyzing marketing campaign performance, tracking key metrics, and providing data-driven insights to optimize our marketing strategies.
- Analyze marketing campaign performance across various channels (online, social media, email, ads etc.).
- Track and report on key marketing metrics, such as user acquisition cost, conversion rates, customer lifetime value, and return on investment (ROI).
- Develop and maintain dashboards and reports to visualize marketing data and provide actionable insights from business perspective.
- Contribute to design and execute A/B tests and other experiments to optimize campaign performance.
- Identify trends and patterns in user behavior based on the natural of TAs.
- Work closely with the data engineering team to ensure data accuracy and accessibility.
- Stay up-to-date on the latest marketing analytics tools and techniques, as well as market trends.
- Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
- 3-5 years of experience in marketing analytics or a related role with at least 2 years experience in the cryptocurrency or fintech industry.
- Strong analytical and problem-solving skills.
- Proficiency in SQL and data visualization tools (e.g., Tableau, Power BI).
- Experience with A/B testing and statistical analysis.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- Familiar with marketing automation tools.
- Familiar with tracking code implementation and ads tracking tools.
- Knowledge of data mining and machine learning techniques.
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced and innovative environment.
- Be part of a growing and dynamic team.
- Make a real impact on the company's success.
- Various team building programs and company events.
- Comprehensive healthcare schemes for employees and dependants.
- And many more! Apply and let us tell you more!
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At BTSE Group, we’re on the lookout for a talented Marketing Data Analyst to join our dynamic team. If you're passionate about leveraging data to drive impactful marketing strategies, this role could be a perfect fit for you! In this position, you will dive deep into the analysis of marketing campaign performances across multiple channels like social media, email, and digital ads. Your keen eye for detail will help us track key metrics such as user acquisition costs and conversion rates, giving valuable insights that help optimize our marketing efforts. You will be tasked with developing and maintaining engaging dashboards that turn complex data into easy-to-understand visuals. As a Marketing Data Analyst, you will also collaborate with our data engineering team to ensure we maintain data accuracy and accessibility. With 3-5 years of experience under your belt, especially in the cryptocurrency or fintech sector, you’ll bring a wealth of knowledge, particularly in SQL and data visualization tools such as Tableau or Power BI. Your analytical skills combined with your effective communication will empower you to work independently, while also contributing to team success. At BTSE, you'll find not just a job, but a place to grow, innovate, and truly make a difference. Join us, and let’s shape the future of fintech together!
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