Performance Strategist (manager, performance marketing)

As a Performance Strategist at Thrive Digital, your main responsibilities include managing performance marketing initiatives, developing and executing growth strategies, leading client relationships, and mentoring team members. You'll ensure that your team excels in project execution, maintaining a focus on continuous improvement and innovation while optimizing client satisfaction and campaign performance.

To apply for the Performance Strategist position at Thrive Digital, you need to have experience managing multi-channel performance marketing accounts with substantial media spend, advanced analytical skills, proficiency in business intelligence tools, and a collaborative spirit. Additionally, experience mentoring junior team members and effective communication skills are essential for success in this role.

The work culture at Thrive Digital for a Performance Strategist is characterized by creativity, collaboration, and inclusivity. We prioritize a no-politics environment, where teamwork is key to success. Employees are encouraged to bring their authentic selves to work, experiment, and learn from their experiences in a supportive atmosphere that values personal and professional growth.

As a Performance Strategist at Thrive Digital, you will work with a diverse range of clients, from startups to Fortune 500 companies. Your role will involve leading strategic conversations with small to mid-sized clients, utilizing the latest tools and methodologies to ensure their marketing needs are met and their objectives achieved.

Thrive Digital supports career development for Performance Strategists through mentorship, ongoing training, and a culture that fosters continuous learning. As a Performance Strategist, you will have opportunities to advance your skills, participate in leadership development initiatives, and contribute to a positive workplace where your growth is prioritized.

To effectively manage multiple performance marketing campaigns, prioritize tasks based on deadlines and impact. Use project management tools to track progress, ensure open communication with team members, and regularly analyze performance data to make informed decisions. Share your strategies with your interviewers, demonstrating your organizational skills.

When asked about improving team performance, share specific examples where you implemented processes or provided training that led to measurable results. Highlight how you motivated your team and fostered collaboration to achieve project goals. This shows your leadership abilities and commitment to team success.

Explain your familiarity with tools like Google Analytics, Tableau, or Google Data Studio. Describe how you leverage these tools to pull insights and data from campaigns, helping inform strategies and optimize performance. This demonstrates your technical skills and knowledge of industry-standard tools.

Approach challenging client situations by listening first, understanding underlying concerns, and acknowledging their perspective. Then, offer solutions based on data and your expertise while maintaining ongoing communication to ensure they feel supported. This shows your problem-solving skills and customer-centric mindset.

Discuss your approach to continuous learning, such as attending conferences, following industry leaders on social media, and participating in webinars. Share specific resources that help you stay informed and apply modern practices in your work, illustrating your commitment to staying current in a fast-paced field.

Share a particular campaign's context, goals, your role, and the outcome. Highlight the strategies used, the metrics that defined success, and any challenges overcome, emphasizing data-driven results. This provides insight into your experience and ability to achieve desired outcomes.

Explain how you establish regular check-ins, utilize digital communication tools, and set clear expectations for project deliverables. Discuss the importance of feedback and creating an open channel where team members feel comfortable sharing ideas and concerns.

Identify a specific KPI relevant to performance marketing, such as ROI, conversion rates, or customer acquisition cost. Explain its importance in measuring campaign success and how you would approach optimizing it to advance overall project objectives.

Describe your framework for evaluating success, which includes defining KPIs, analyzing data pre- and post-campaign, reviewing outcomes against objectives, and iterating on strategies based on findings. This demonstrates analytical thinking and a results-driven mentality.

Share personal triggers that drive your passion for performance marketing, whether it’s the thrill of problem-solving, making data-driven decisions, or contributing to client success stories. Authenticity in your response reveals your genuine interest in the role.