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SEO Strategist

About us:

Outliant is a fully-remote, US-based, digital product development and startup consulting company, with a team of culturally diverse creators whose exceptional skills and talents help conceive seamless digital products. Our teams exhibit work-play energy that supports individual growth, as well as encourages the freedom of creativity and “thinking outside the box.”


Our Core Values:

  • Pursuit of Excellence: We are extremely competitive, ambitious, and driven to be exceptional – as individuals, teams, and as an organization. There is no standard high enough and we will never settle. We aspire to attract, retain, and empower the very best people.

  • Startup Mentality: Outliant began with 5 startup founders, and startup culture is deep in our DNA. It’s a critical advantage that allows us to move faster, be more resourceful, and empower our team at all levels. We are in the early chapters of our journey.

  • World-Class Remote Collaboration: Outliant is (and always has been) a 100% remote company – we have no offices and our teams are distributed around the world. Given the freedom and autonomy this provides, we require that our people excel in this remote structure.

About the role:

Outliant is looking for a strategic and data-driven remote, full-time Senior SEO Strategist to lead and execute impactful SEO initiatives for enterprise-level, multi-location businesses.

In this role, you will design and implement strategies that enhance organic visibility, improve rankings, and deliver measurable results. This role emphasizes scalability, collaboration, and the ability to deliver high-quality results using tools like SEOClarity and BrightEdge. You’ll have the opportunity to choose your hours and work and learn with world-class engineers, designers, and marketers.

Seniority Level: Senior Level

Responsibilities:

  • Strategic SEO Planning:

    • Develop and execute SEO strategies tailored to enterprise-level, multi-location clients.

    • Build long-term roadmaps to improve search visibility and align with client business goals.

    • Identify growth opportunities through detailed analysis and competitive research.

  • Keyword Research and Content Strategy:

    • Conduct in-depth keyword research to uncover opportunities across various verticals.

    • Create detailed content outlines that align with SEO and user intent.

    • Partner with content teams to develop optimized, high-quality content that drives results.

  • On-Page Optimization:

    • Optimize website pages for target keywords, user experience, and search intent.

    • Improve metadata, internal linking, and other on-page elements to enhance rankings.

    • Ensure all content is aligned with SEO best practices.

  • Local SEO Optimization:

    • Optimize multi-location websites for local search performance, including Google Business Profiles and location pages.

    • Develop scalable strategies to manage location-specific content and improve visibility in local markets.

  • Performance Tracking and Analysis:

    • Use tools like SEOClarity, BrightEdge, and Google Analytics to track and report on SEO performance.

    • Build insightful reports to highlight trends, opportunities, and actionable recommendations.

    • Continuously monitor algorithm changes and competitor performance to refine strategies.

  • Collaboration and Leadership:

    • Work closely with cross-functional teams, including content, design, paid media, and development, to align SEO with broader marketing goals.

    • Mentor junior SEO team members and share best practices.

    • Act as a subject-matter expert for clients, providing strategic recommendations and insights.

Requirements:

  • Experience:

    • 5+ years of SEO experience, with a proven ability to develop and execute enterprise-level strategies.

    • Experience optimizing multi-location websites for organic and local search.

  • Skills:

    • Expertise in keyword research, on-page optimization, and creating content outlines.

    • Proficiency in SEO tools like SEOClarity, BrightEdge, Google Search Console, and Screaming Frog.

    • Strong analytical skills with the ability to extract actionable insights from complex data sets.

  • Soft Skills:

    • Exceptional communication and presentation skills, with the ability to convey technical concepts to non-technical audiences.

    • Strong organizational and project management skills with a detail-oriented mindset.

    • A collaborative and proactive approach to solving problems and driving results.

Nice to have:

  • Experience managing large-scale SEO campaigns for multi-location businesses.

  • Familiarity with scalable content strategies and SEO for enterprise environments.

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

  • Unlimited PTO

  • Non-working holidays per country of residence

  • Medical/ Dental / Vision insurance (US-W2)

  • Salary increases and performance-based bonuses

  • Referral bonuses

  • Mental health and well-being programs

  • Fun and casual work environment

  • Employee engagement activities and virtual gatherings

  • We are a diverse, global team! 🌍

Important Notice

To ensure the legitimacy of job opportunities, we strongly recommend that you solely rely on positions posted here on our official website: outliant.com/careers.

All our current job openings require video interviews conducted in either or both synchronous (via Google Meet) and asynchronous (via Willo) formats. Kindly refrain from accepting offers that appear suspicious. For any inquiries or concerns, feel free to reach out to us via email at recruitment@outliant.com.

Please be assured that we are fully committed to maintaining integrity in our hiring process.

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CEO of Outliant
Outliant CEO photo
Joel Green
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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About SEO Strategist, Outliant

At Outliant, we are excited to announce an opportunity for a Senior SEO Strategist to join our diverse and dynamic remote team. As a proudly fully-remote digital product development and startup consulting company, we thrive on creativity and excellence. In this key role, you'll design and implement innovative SEO strategies for enterprise-level, multi-location businesses, driving substantial organic visibility improvements. Your expertise will guide your efforts in strategic SEO planning, keyword research, and local optimization, ensuring our clients shine in search results. You’ll be supported by a vibrant team of engineers, designers, and marketers, all while enjoying the flexibility to choose your hours! Outliant values individuals who have a startup mentality. Quality results are paramount, and you will have access to industry-leading tools like SEOClarity and BrightEdge to aid in your strategic endeavors. You’ll build long-term roadmaps with a keen focus on aligning with client business aspirations and discovering growth opportunities. Collaboration is at the heart of what we do, and as such, you’ll be mentoring junior team members and working closely with other departments to integrate SEO initiatives into broader marketing goals. This role is perfect for a detail-oriented individual who thrives in a remote setting and is eager to contribute to our journey of excellence. Join us at Outliant and unlock the potential of your SEO skills while enjoying a fun, casual work environment that prioritizes growth and collaboration.

Frequently Asked Questions (FAQs) for SEO Strategist Role at Outliant
What are the responsibilities of an SEO Strategist at Outliant?

As a Senior SEO Strategist at Outliant, you'll be responsible for developing and executing tailored SEO strategies for enterprise-level, multi-location clients. You'll need to build long-term roadmaps, conduct in-depth keyword research, optimize content, and focus on local SEO performance, ensuring that our clients achieve optimal search visibility and business success.

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What qualifications are needed for the Senior SEO Strategist position at Outliant?

To qualify as an SEO Strategist at Outliant, you should have at least 5 years of SEO experience with a strong background in enterprise-level strategies and multi-location optimization. You should be proficient with SEO tools like SEOClarity, BrightEdge, and Google Analytics. Excellent communication, analytical skills, and a collaborative mindset are also essential.

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How does Outliant support professional development as an SEO Strategist?

At Outliant, we believe in continuous learning and growth. As a Senior SEO Strategist, you'll have the opportunity to work alongside world-class engineers, marketers, and designers, allowing for shared knowledge. Additionally, we provide mentorship opportunities where you can guide junior team members while enhancing your own skills.

Join Rise to see the full answer
What is the work environment like for an SEO Strategist at Outliant?

Working as an SEO Strategist at Outliant offers a vibrant and enjoyable remote environment. With no offices, our team is globally distributed, fostering a culture of collaboration, creativity, and flexibility. Enjoy unlimited PTO and participate in employee engagement activities that enhance team bonding.

Join Rise to see the full answer
What tools should I be familiar with for the Senior SEO Strategist role at Outliant?

Candidates for the Senior SEO Strategist position at Outliant should be well-versed in essential SEO tools, including SEOClarity, BrightEdge, Google Search Console, and Screaming Frog. Proficiency in these tools is critical to effectively monitor performance, execute strategies, and drive organic traffic.

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Common Interview Questions for SEO Strategist
Can you describe your experience with developing SEO strategies for multi-location businesses?

When responding, share specific examples of past projects where you've created and implemented SEO strategies tailored for companies with multiple locations. Highlight any unique challenges you faced and how your strategies led to improved local search performance and visibility.

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How do you stay updated with the latest SEO trends and algorithm changes?

Discuss your methods for staying informed, such as following industry blogs, participating in webinars, or being part of SEO communities. Mention any tools you use to monitor algorithm changes and how you adapt your strategies in response to these updates.

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What on-page optimization techniques do you prioritize when creating content?

In your answer, emphasize key techniques such as optimizing title tags, meta descriptions, header tags, and ensuring relevant keyword placement. Discuss the balance between SEO best practices and user experience to enhance page rankings while meeting user intent.

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Can you explain your approach to keyword research?

Detail your process for conducting thorough keyword research, including identifying primary and long-tail keywords. Mention the tools you use and how you analyze competition and search volume to inform your SEO strategies effectively.

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How do you measure the success of your SEO campaigns?

Explain the metrics and KPIs you track to evaluate the success of SEO initiatives, such as organic traffic growth, keyword rankings, and conversion rates. Discuss any specific reporting tools you utilize to present these insights to clients.

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Give an example of a successful project where you improved search visibility for a client.

Share a particular case study that highlights your role in improving a client’s search visibility. Discuss the situation, the strategies you employed, and the measurable outcomes of your efforts to demonstrate your impact.

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What strategies do you use for local SEO optimization?

Discuss specific strategies you’ve successfully implemented for local SEO, such as optimizing Google Business Profiles, managing location-specific content, and enhancing citations. Highlight your understanding of local search algorithms to showcase your expertise.

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How do you handle discrepancies between SEO performance metrics and client expectations?

In your response, emphasize a diplomatic approach. Discuss how you communicate findings clearly, align expectations with realistic outcomes, and adjust strategies based on data to continually drive improvement and meet their objectives.

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What role does collaboration play in your SEO projects?

Stress the importance of working closely with other teams such as content, design, and development. Discuss how you foster open communication and brainstorming sessions to align SEO strategies with overall marketing efforts effectively.

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How do you mentor junior SEO team members?

Share your mentoring philosophy, which might include providing constructive feedback, sharing best practices, and encouraging hands-on learning experiences. Discuss any structured mentorship programs you've implemented or participated in.

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Outliant is a fully-remote, US-based company specializing in digital product development and startup consulting.

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CULTURE VALUES
Inclusive & Diverse
Startup Mindset
Collaboration over Competition
Growth & Learning
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 5, 2024

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