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Publicist

We are the world’s largest university press. We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries. We partner with researchers, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge. With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have a global impact.

More about OUP

Advancing Knowledge and Learning

ABOUT THE ROLE

Publicist will handle all aspects of publicity/media outreach, and event outreach for Oxford University Press’s Academic trade catalogue titles. Will conceive of and execute national/regional/local publicity strategies for assigned projects. Will work directly with authors and media to secure publicity coverage. Will pitch and coordinate author speaking events when appropriate. Will assist publicity team with limited administrative duties, such as managing publicity email inbox, arranging team-wide pitching of seasonal catalogs, and books to trade outlets.

Primary Responsibilities:

• Manage book/ebook campaigns from beginning to end, including arranging radio, podcasts, and television interviews, pitching for book reviews, opinion essays, and Q&As, and feature articles both in print and online.

• Communicate with authors, editorial and marketing staff about publicity achieved and report on individual titles at marketing meetings.

• Identify the best and most appropriate audience for assigned titles and compile media lists accordingly, pitching books and authors to all appropriate venues.

• Keep track of campaign results and communicate accordingly to manager and other stakeholders

• Pitch seasonal catalog list to key media (ie. In person or online media appointments).

• Maintain and foster media contacts through research and in person meetings.

• Research and write press releases, pitch letters, and other publicity materials.

• Work with the Manager to plan and map publicity campaigns.

• Work with Manager to manage individual campaign budgets.

• Support team with some collaborative teamwork, such as checking publicity inbox, and updating media lists

ABOUT YOU

  • 3 years publicity or related experience required.
  • Candidate must be creative and have an enthusiastic and energetic approach to mining publicity opportunities.
  • A familiarity with key print and digital media outlets and contacts is required.
  • Must be at ease with pitching to media, dealing with authors, and juggling several projects at once.
  • Excellent writing skills required.
  • A familiarity with the publishing industry preferred but not required.

BENEFITS

We care about work/life balance at OUP. We offer 15 days’ vacation time that rises with service, 10 sick days, plus floating holidays, personal days, company holidays, and a 35-hour working week. We are open to discussing flexibility in respect of working hours and the use of technology to support regular remote working, dependent on role. We also have a great variety of active employee networks and societies. 

We care for you and your dependents by offering health, dental, and vision insurance plans to our full-time employees. Each plan has multiple levels of coverage to fit your needs and has a high level of contribution made by OUP. In addition, we offer Employee Assistant Programs for all full-time employees, regardless of whether you elect in health insurance. We also offer life insurance and disability insurance.

We help make your money go further by providing a non-elective contribution on your behalf to your retirement plan of 7% of your salary and a matching contribution to the retirement plan of 50% on the first 6% of employee contributions on based earnings.

Position Location: This role can be done in a hybrid environment in Cary, NC (2 times a week in office) or New York City, NY. The role can also be done remotely in the United States.

GJC Level: I4 (for internal purposes only)

Salary: $55,158 - $57,000 dependent on skills and experience

This role is part of the OUP USA News Guild Bargaining Unit.

We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

Average salary estimate

$56079 / YEARLY (est.)
min
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$55158K
$57000K

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What You Should Know About Publicist, Oxford University Press

Are you passionate about storytelling and bringing ideas to life? As a Publicist at Oxford University Press, you will play a vital role in shaping the narrative for our Academic trade catalogue titles. With a worldwide reach and a community-focused approach, we’re looking for someone who thrives in a dynamic environment and is excited to handle all aspects of publicity and media outreach. Your mission will be to conceive and execute innovative publicity strategies that not only connect with the public but also advance knowledge and learning globally. You'll have the opportunity to work closely with authors, pitch exciting book campaigns, and coordinate speaking engagements, all while managing interactions with media outlets. If you have at least three years of experience in publicity or related fields, an energetic approach to sourcing opportunities, and excellent writing skills, we want to hear from you! At OUP, we value work-life balance and offer a flexible work environment. Join us in making a difference—one book at a time!

Frequently Asked Questions (FAQs) for Publicist Role at Oxford University Press
What are the responsibilities of a Publicist at Oxford University Press?

The Publicist at Oxford University Press will be responsible for managing publicity and media outreach for Academic trade catalogue titles, executing publicity strategies, arranging author events, and engaging with media to secure coverage.

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What qualifications are needed for the Publicist position at Oxford University Press?

Candidates should have at least three years of publicity or related experience, excellent writing skills, and the ability to juggle multiple projects. Familiarity with media outlets is important for pitching effectively.

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Is remote work an option for the Publicist role at Oxford University Press?

Yes, the Publicist position can be done remotely within the United States, with options for hybrid work environments if preferred in locations like Cary, NC, or New York City, NY.

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What are the benefits for the Publicist position at Oxford University Press?

Benefits include generous vacation time, flexible working hours, health insurance, retirement contributions, and a commitment to diversity and inclusion within the workforce.

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How does Oxford University Press support professional growth for Publicists?

OUP fosters professional growth through opportunities for collaboration, employee networks, and a supportive environment that encourages creativity and innovation in publicity strategies.

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Common Interview Questions for Publicist
What strategies do you use to secure media coverage for a new book?

To secure media coverage, I prioritize understanding the target audience and identifying the right outlets. I craft personalized pitches and have a clear narrative that highlights the book's unique aspects and relevance.

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How do you manage multiple publicity campaigns simultaneously?

I maintain organized schedules and prioritize tasks by deadlines and potential impact. Using tools like project management software helps me keep track of all ongoing campaigns effectively.

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Can you describe your experience working with authors?

I've collaborated with authors on their publicity efforts, which involved guiding them on media engagements, preparing them for interviews, and ensuring they feel supported throughout the process.

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What is your approach to building and maintaining media contacts?

I believe in cultivating relationships by understanding their needs. Regularly checking in, offering valuable insights, and attending networking events are key to maintaining strong media connections.

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How do you measure the success of a publicity campaign?

Success can be measured through media coverage obtained, social media engagement, and, ultimately, the book sales or engagement metrics that result from the campaign efforts.

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What role does creativity play in your publicity strategies?

Creativity is essential in standing out in a crowded media landscape. I brainstorm unique angles, themes, and promotional tactics that resonate with the audience and media outlets.

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Tell me about a successful publicity campaign you managed?

I once launched a campaign for a debut novel that involved cross-promotions with related podcasts and live social media discussions, which significantly boosted online engagement and media coverage.

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How do you approach writing press releases?

I structure press releases to focus on compelling headlines, clear messaging, and key details that capture the media's attention, ensuring they're concise and informative.

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What tools do you use for media outreach?

I utilize media databases for building contact lists, email marketing platforms for outreach, and social media tools for tracking responses and engagement metrics.

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Why do you want to work as a Publicist at Oxford University Press?

I admire OUP's commitment to advancing knowledge and education globally. The opportunity to contribute to impactful projects aligns perfectly with my passion for literature and communication.

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Oxford University Press is a department of the University of Oxford. We further the University's objective of excellence in research, scholarship, and education by publishing worldwide.

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Full-time, hybrid
DATE POSTED
April 7, 2025

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