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Content Marketer and Social Media Manager

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Padlet is seeking a Content Marketer and Social Media Manager to create engaging content and promote our innovative educational software in San Francisco. This in-person role offers a unique opportunity to impact the way education is delivered worldwide.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Write marketing materials, create how-to videos, and manage social media to enhance user engagement and awareness of Padlet's products.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Exceptional writing and communication skills, social media management, creativity in content creation, and strong teamwork abilities.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: High integrity and sense of duty, exceptional in required tasks, and a good sense of humor is a bonus.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: San Francisco, CA, United States

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: Not provided by employer. Typical compensation ranges for this position are between $75,000 - $100,000.



Padlet is building software for a good education. A good education is one that inspires curiosity, creativity, and community. Our software enables that through visual content creation and collaboration in millions of classrooms worldwide.

We can all agree that Christianity is a great product. It's 2000 years old and brings spiritual fulfillment to over 2 billion people worldwide. But it wasn't Jesus who took Christianity to the masses. It took someone like St Paul to make it a thing. His thirteen letters (tailored, by the way, to each recipient) were instrumental in forming the Christian identity and early Christian communities.

Moral of this (slightly irreverent) story? Marketing is important, no matter how good a product is. People don't just see a product and magically know how to use it to make their life better. Someone needs to teach them.

We are looking for an exceptional marketer to spread the gospel of Padlet. This is an in-person role in San Francisco.

Responsibilities

  • Write blog posts, flyers, and other marketing materials to inform users about our latest and greatest launches.
  • Create how-to videos to show how best to use our products.
  • Manage social media accounts and communities so people don't think we are anti-social (we are; we just don't want people to think we are.)
  • We're a small team. People wear many hats. We may ask you to write non-marketing stuff. E.g. it would have been nice to have had some help writing this job description.

Qualifications

  • Be high integrity.
  • Have a sense of duty.
  • Respect people.
  • Be exceptional at everything the job requires you to do.
  • Bonus: have a good sense of humor.

About Padlet

  • Vision: Every child in the world will grow up with Mickey Mouse and Padlet.
  • Product: We are making the default way of collecting and sharing thoughts on the Internet. People love the product.
  • Impact: We have 40 million users, making Padlet one of the most used apps on the planet.
  • Money: We are venture backed AND fiscally responsible. We are built to last one hundred years.
  • Badassery: We are 50 odd people. That's about a million active users per person.

Joys of marketing at Padlet

  • We don't do clickbait.
  • We ship. Your work will not be stuck in purgatory for years.
  • Your work will have a tremendous impact on global education.
  • Every artist craves an audience. You'll start with 40 million.
  • We don't take ourselves too seriously.

Sorrows of marketing at Padlet

  • CEO has very strong opinions about marketing and can often be incorrigible.
  • Work can be chaotic. "Change of plans. Let's do this instead." is not uncommon.
  • We have a tendency, sometimes, to spend a lot of time on trivial details.

Some people you‘d be working with

  • Collin Palmer: exclusively listens to movie soundtracks when working, especially the Darth Vader theme. One man product machine from speccing to shipping.
  • Olga Zalite: Her name’s Olga. Her dad’s a nuclear scientist. Her mom’s a classical pianist. Even in literature, there isn’t a more perfect Russian. Our resident illustrator, graphic artist, and sometimes photographer.

The office

  • Our office is in the middle of Presidio, a beautiful national park. We’re a 5-minute walk from the beach. The Wi-Fi works outdoors. You can work sitting in a lawn overlooking the Golden Gate Bridge.
  • The office itself is designed to be a space for all your interests and hobbies. We have a meditation room, game room, library, art studio, kids room, and full makerspace with 3d printers, presses, laser cutters, sewing machines, and more.

Benefits

  • Top tier medical, dental, and vision insurance for you and your family, including One Medical memberships.
  • 401(k) with matching.
  • Commuter benefits.
  • FSA.
  • Stock options.
  • Catered lunches and dinners. Military grade snacking.
  • 20 vacation days. Plus sickness and bereavement days for when life happens.
  • Parental leave
  • All the gadgetry you need, including a new phone every year.
Padlet Glassdoor Company Review
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CEO of Padlet
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Nitesh Goel
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Average salary estimate

$87500 / YEARLY (est.)
min
max
$75000K
$100000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Content Marketer and Social Media Manager, Padlet

At Padlet, we're on the lookout for a vibrant Content Marketer and Social Media Manager to join our team in San Francisco. This isn’t just any role; it’s a chance to impact education around the globe! You'll dive into the creative side of marketing, crafting engaging content that brings our innovative educational software to life. Whether you're writing blog posts, creating how-to videos, or managing our vibrant social media platforms, you'll be at the forefront of enhancing user engagement and promoting our tools. We're a small but dynamic team, so expect to wear many hats and embrace a collaborative environment where your ideas matter. With your exceptional writing and communication skills, you’ll bring a dose of creativity to every project you tackle. The ideal candidate possesses a strong sense of duty and integrity, along with the flexibility to adapt to the fast-paced nature of our work. A good sense of humor is a bonus—we believe in working hard while having fun! At Padlet, every day offers the thrill of shaping the future of education. If you’re ready to contribute to a mission that inspires curiosity and creativity across millions of classrooms, we’d love for you to join us in this exciting journey!

Frequently Asked Questions (FAQs) for Content Marketer and Social Media Manager Role at Padlet
What are the primary responsibilities of a Content Marketer and Social Media Manager at Padlet?

As a Content Marketer and Social Media Manager at Padlet, your main responsibilities include creating engaging marketing materials like blogs and flyers, producing how-to videos to demonstrate our products, and managing our social media platforms to boost user interaction. You will be instrumental in enhancing awareness of Padlet’s innovative educational tools while collaborating closely with our small team to contribute to various other projects.

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What qualifications are needed for the Content Marketer and Social Media Manager position at Padlet?

To excel as a Content Marketer and Social Media Manager at Padlet, candidates should possess exceptional writing and communication skills, along with creativity in content creation. Strong teamwork abilities are crucial as you’ll be collaborating with other team members. A high sense of integrity and duty is expected, and although it’s not mandatory, having a good sense of humor will certainly be a plus in our fun and dynamic work environment!

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What skills are essential for a successful Content Marketer and Social Media Manager at Padlet?

Key skills for the Content Marketer and Social Media Manager role at Padlet include excellent writing and communication skills, a knack for social media management, and the creativity to develop engaging content that resonates with our users. Additionally, adaptability and collaboration are important as you’ll be working closely with a small team on a variety of tasks beyond marketing.

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How does Padlet's work environment support the Content Marketer and Social Media Manager role?

Padlet fosters a unique work environment that encourages creativity and collaboration. Our San Francisco office is located in a beautiful national park setting, with spaces designed for various interests and hobbies. From a game room to a full makerspace, we believe in providing the tools and atmosphere necessary for our team to thrive, including the flexibility to work outdoors with captivating views of the Golden Gate Bridge.

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What career growth opportunities exist for a Content Marketer and Social Media Manager at Padlet?

As a Content Marketer and Social Media Manager at Padlet, you will not only gain valuable hands-on experience in content creation and social media management, but you will also have numerous opportunities to contribute to impactful projects. The small team environment allows for greater visibility and the chance to showcase your work while expanding your skill set and advancing in your career within the educational tech industry.

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Common Interview Questions for Content Marketer and Social Media Manager
How do you prioritize content creation projects?

Explain your process for evaluating tasks based on deadlines, audience needs, and strategic goals. Discuss how you balance multiple projects while ensuring quality and timeliness.

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What strategies do you use to measure the success of your content?

Mention tools or metrics you've used in the past, such as engagement rates, analytics dashboards, or direct feedback from users. Emphasize how you use data to inform future content decisions.

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How do you stay up-to-date with content marketing trends?

Discuss your favorite blogs, podcasts, or thought leaders in content marketing that you follow. Explain how you apply new insights to your work to improve engagement and reach.

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Can you share an example of a successful content marketing project you managed?

Be prepared to detail a specific project, including your role, challenges you faced, and how you measured success. Highlight any innovative techniques you used that contributed to the project's success.

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How do you handle negative feedback or criticism on social media?

Discuss your approach to addressing feedback positively and constructively. Share examples of how you've turned negative interactions into opportunities for growth or improvement.

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Describe a time when you had to collaborate with a team. How did you ensure effective communication?

Share an example that illustrates your teamwork skills. Highlight the communication tools or strategies you used to keep everyone aligned on the project goals.

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What content formats do you feel are most effective for engaging users?

Identify various formats like blogs, videos, infographics, or social media posts that you've found to be effective, and explain why they work well for specific audiences or goals.

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How do you tailor your content for different platforms?

Discuss your understanding of the unique aspects of each platform, such as the audience demographics, best practices, and content styles. Share examples of content you've adapted for various platforms.

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Why do you want to work for Padlet as a Content Marketer and Social Media Manager?

Express your passion for education and how it aligns with Padlet’s mission. Highlight your admiration for their innovative approach and how you feel your skills can significantly contribute to their goals.

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Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

Every child in the world will grow up with Mickey Mouse and Padlet.

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Full-time, on-site
DATE POSTED
April 7, 2025

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