Social Media Manager for UK Agency (Remote)

As a Social Media Manager at Paired, your key responsibilities include developing and executing a high-performance content strategy across key platforms, managing the social content calendar, creating engaging short-form video content, collaborating with the paid ads team, tracking performance metrics, and building influencer relationships to ensure a consistent supply of high-quality user-generated content.

To thrive in the Social Media Manager role at Paired, candidates should have at least 2 years of experience in a social, content, or brand role, particularly in a high-growth direct-to-consumer (DTC) environment. A proven track record of building brand accounts, expertise in short-form video editing, and strong copywriting abilities are also essential for success.

The Social Media Manager plays a crucial role in contributing to business growth at Paired by executing robust content strategies that enhance brand engagement, drive traffic, and ultimately increase sales. By utilizing creativity and analytical thinking to implement viral marketing strategies, they help the brand tap into new audiences and strengthen relationships with existing ones.

Ideal candidates for the Social Media Manager position at Paired will benefit from experience in wellness, health, fitness, or supplements industries. Having a successful personal or niche social media presence and familiarity with design tools like Canva or Figma can also set you apart in this competitive role.

At Paired, the Social Media Manager can expect a fast-paced, dynamic work culture that encourages creativity and autonomy. With the flexibility to work remotely and manage their schedule, this role offers direct exposure to the founder and creative strategy, fostering an environment where innovative ideas can flourish.

When developing a social media content strategy, I start by conducting thorough research on the target audience and analyzing competitors. I set clear objectives aligned with brand goals, ensure a diverse content mix across platforms, and establish a content calendar for consistent posting. Leveraging analytics helps refine strategies and adapt to audience preferences.

In my experience as a Social Media Manager, I track key metrics such as engagement rates (likes, shares, comments), follower growth, reach, click-through rates, and conversion rates. These KPIs provide insights into what content resonates with the audience and where adjustments are necessary to meet business objectives.

I stay updated with social media trends by following industry blogs, participating in webinars, and engaging with thought leaders on platforms like Twitter and LinkedIn. Regularly analyzing successful campaigns helps me identify what works and inspires my creative approach.

Addressing negative comments involves staying calm and responding professionally. I aim to acknowledge the concern, offer a resolution, and maintain a positive brand image. If necessary, I take the conversation to private messages to resolve sensitive issues, ensuring that the community feels heard and valued.

I approach influencer marketing by first identifying influencers whose values align with the brand. Building genuine relationships is key; I ensure that collaborations feel authentic and create engaging content that resonates with their followers while also promoting our brand’s message.

I have hands-on experience with short-form video content, including ideation, scripting, filming, and editing. Understanding platform-specific requirements (like TikTok trends) allows me to create engaging and shareable videos that attract and retain viewer interest effectively.

To grow the social media following, I would implement a multi-faceted strategy, focusing on content quality, engagement tactics, and collaborations. Running contests, leveraging user-generated content, posting consistently, and optimizing hashtags would also contribute to increasing visibility and attracting new followers.

In a previous role, I managed a campaign that focused on a major product launch. Through a combination of teasers, influencer partnerships, and targeted ads, we created significant buzz leading up to the launch, resulting in a 50% increase in engagement and exceeding our sales targets by 30%.

Collaboration is crucial when working with a team on social media projects. I promote open communication, regularly share updates, and ensure everyone feels included in the creative process. Utilizing project management tools helps keep everyone aligned with timelines and expectations.

Storytelling plays a vital role in social media content as it helps create an emotional connection with the audience. Crafting narratives that align with the brand’s values and mission can foster engagement, making posts more relatable and shareable, ultimately enhancing community loyalty.