Social Media Manager for UK Agency (Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

This is not a fluff, post-and-hope content role. We're looking for a high-performance Social Media Manager who understands the relationship between great creative and commercial outcomes. You’ll be responsible for growing our clients' reach, community, and content output across all major platforms, feeding our clients' paid social pipeline, and ultimately driving bottom-line growth.

You’ll work directly with the Founder and Creative Lead, own all things organic social, and build a best-in-class presence from strategy through to execution.

📈 What You’ll Own

• Develop and execute a high-performance content strategy across TikTok, Instagram, YouTube Shorts & LinkedIn
• Own and run the social content calendar — planning, scripting, posting, iterating
• Work with internal team, freelancers, or agencies to create scroll-stopping short-form video content: ideation, filming, editing
• Collaborate with the paid ads team to feed organic-first UGC and creative for performance testing
• Track performance and growth across all KPIs — followers, engagement, reach, clicks, and sales impact
• Manage influencer/creator briefs and relationships to source consistently high-quality UGC
• Be in touch with the culture — understand trends, memes, hooks, and moments to jump on
• Show up in content when needed — this is a “get in the game” role, not a behind-the-scenes one

💎 What We’re Looking For

• 2+ years in a social/content/brand role, ideally at a high-growth DTC brand
• Proven track record building brand accounts from the ground up — or scaling existing ones to 100k+
• Deep knowledge of TikTok, Reels, and short-form video editing — either creating or directing others
• Commercial mindset — you care about what performs, not just what looks good
• Strong copywriting, editing, and scripting ability
• Extremely online — you get culture, you move fast, and you never miss a trend
• Comfortable behind the camera or briefing creators to deliver high-quality assets
  

Nice-to-Haves

• Experience in wellness, health, fitness, or supplements
• Personal or niche page success (memes, fitness, aesthetics, etc.)
• Design chops — Canva, Figma, or basic video editing
• Creator/influencer network or personal content following

What You’ll Get

• Direct exposure to founder and creative strategy.
• Full ownership of a core growth channel.
• Opportunity to build and lead the most one of the most exciting wellness brands in the UK.
• Fast-paced environment with the freedom to execute and move quickly.
• Competitive salary + performance-based bonus + product allowance.
• Remote with flexible working hours.

🤝 What Success Looks Like

• Level up the aesthetics of our content and feeds across all channels in line with our vision to premiumise our brand, ready for the next chapter of growth.
• Cultivate more community across socials by engaging our existing audiences while also bringing in new ones.
• Develop and execute an aggressive and strategic organic viral marketing strategy year-round to ensure we’re driving as many eyeballs, web traffic, and revenue from our owned social media channels.
• Build relationships and collaborate with relevant brands, influencers, and locations to make sure we’re always reaching complimentary audiences and trying new things.
• Be obsessed with internet and social culture to ensure we’re always ahead of trends, reactive to key moments, and leveraging opportunities for internet fame wherever possible.
• Work closely with the founder, internal team, and external agencies to level up our social presence across the board.