Fast Facts

Join Panorama as a Senior Manager of Event Marketing to lead innovative in-person and virtual events while driving brand awareness and client engagement.

Responsibilities: Oversee the planning and execution of events, refine event tactics, manage vendor relationships, lead the event team, and analyze event effectiveness for continuous improvement.

Skills: 5-7 years of B2B events experience, leadership in event marketing, excellent communication and project management skills, creativity, and data-driven decision-making.

Qualifications: Experience in managing teams, strong understanding of audience targeting, collaboration with multiple departments, and dedication to diversity and inclusion principles.

Location: This position is based in the United States, with some travel required (~25%) for national conferences and hosted events.

Compensation: $127800 / Annually

About the Role:

We’re looking for a dynamic and experienced Senior Manager, Events Marketing to lead our conferences, Panorama hosted events, both client and prospect, and webinar & virtual event programs. This role is crucial to driving brand awareness, lead and pipeline generation, and client engagement.

The ideal candidate is a strategic thinker with a creative mindset, highly collaborative, and has a proven track record of delivering exceptional attendee experiences while driving pipeline growth.

Responsibilities:

Event Strategy & Planning

• Oversee the planning and execution for both in-person (conferences, hosted Panorama, etc) and virtual events, ensuring they align with company and marketing goals, strengthen our market presence, and deliver measurable results
• Refine and innovate event tactics and programs, experimenting with approaches like lunch-and-learns, regional campaigns, roundtables, and roadshows to increase engagement
• Manage speaking sessions workflow, including collaboration with marketing stakeholders on theme identification, content creation, and speaker selection
• Support Panorama’s annual Summit, including agenda development, speaker selection and prep, vendor management, and budget oversight
• Build and maintain relationships with district organizations and sponsors, to maximize opportunities beyond event marketing (advertising, leadshare, co-marketing, etc)
• Oversee the webinar strategy and program, leveraging in-person event best practices to create memorable virtual events 

Event Logistics

• Design engaging, memorable experiences at industry conferences and hosted events such as meetups and executive roadshows 
• Maximize impact at major conferences by organizing ancillary events (e.g., dinners, happy hours)
• Ensure seamless event execution via pre-event planning meetings with travel teams, managing executive involvement and reviews, and running post-mortem meetings
• Manage third party vendors such as exhibit house, production company, A/V providers, etc

Team Collaboration and Leadership

• Work closely with marketing, sales, product, and customer success teams to align event content, messaging, and follow-up processes for maximum impact
• Provide strategic planning insights to Sales on appropriate marketing activities for the various sales cycles: leadgen, acquisition, expansion, deal acceleration 
• Work closely with SDRs to ensure quick and effective lead handoff and lead follow-up is personalized and effective
• Lead, coach, and mentor the events team, fostering teamwork, growth, and the scaling of the event marketing program

Operational Excellence

• Responsible for managing the full event lifecycle from budgeting to logistics to vendor management to partner coordination to post-event analysis
• Deliver operational excellence with oversight of timelines, contract negotiation, venue management, and budget reconciliation
• Manage and report out on event budget, finding the right balance between cost-effective events and high-quality standards
• Track, analyze, and report on event marketing effectiveness while identifying areas for optimization and improvement
• Be up-to-date on the latest industry trends, emerging event technologies, and new ways to enhance event effectiveness

This Job is for You if You Have:

• 5-7 years of experience in B2B events with a strong track record of planning and executing successful events, 3rd party and hosted. Virtual event experience is preferred
• 2+ years of managing a team of event marketers
• Creativity and experience running memorable events that stand out from the crowd
• Excellent communication and presentation skills to effectively engage internal teams, external speakers, and attendees.
• Passion about having a deep understanding of our addressable market and target audience
• Collaboration superpowers, working closely with Executives, Sales, SDRs, and Sales Enablement
• Strong project management skills, with a keen attention to detail and the ability to juggle multiple priorities
• Proven results in collaborating with cross-functional teams, and mixing the art and science of marketing to achieve results
• A data-driven approach, with the ability to interpret performance metrics and make informed decisions to drive continuous improvement
• Creative problem-solving skills and a passion for creating memorable, impactful events
• An understanding of diversity, equity, and inclusion principles and a commitment to incorporating these into event planning and execution
• Ability to travel to support national conferences and large hosted events (~25%)

About Panorama’s Marketing Team: 

On Panorama’s marketing team, we strive to create content and experiences that educational leaders love. From weekly blog posts, resources, and professional learning, to customer meet-ups, national conferences, and virtual summits, to thoughtful product marketing and partner relationships, our work is high-quality, research-backed, and asset-based. Behind the scenes, we’re a relationship-first and learning-focused team that commits to hitting our ambitious growth goals critical to our mission to radically improve education for every student. 

Salary: The starting base salary for this role is $127,800. Actual offers will depend on experience, skills, and location.