Partner Marketing Manager – Contact Center Business Unit

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

Opportunity Summary:

Upland Software is seeking a Partner Marketing Manager to help us develop and launch a partner program for our content center productivity solutions. This individual will also develop and execute marketing programs designed to create awareness across the partner ecosystem, helping to recruit new partners. The Partner Marketing Manager will also collaborate with existing partners to identify new sales opportunities through the development of joint marketing campaigns and the creation of joint collateral and sales tools.

Primary Responsibilities:

• Develop and manage partner program for global and regional SIs, resellers, and consulting firms.
• Create marketing campaigns and communications that generate awareness and visibility across the partner ecosystem to identify opportunities for new partnerships.
• Develop messaging and create high-impact content in support of partner solutions, working in collaboration with product leaders and partner managers.
• Work with various partners to develop, implement, and manage joint marketing programs and materials that clearly articulate the combined value and drive demand for Upland products/services and partner solutions.
• Engage with technology partners to ensure we are leveraging available marketing programs and events to maximize exposure and awareness.
• Partner with Alliance sales teams to develop compelling sales plays to grow pipeline and revenue.
• Align with Partner Communities to drive demand generation through execution of joint partner marketing activities.
• Ensure Upland is properly represented on partner websites, collateral, portals, etc.
• Evaluate and recommend partner relationship management tools.
• Build and maintain list of target/existing partners and relevant contacts.

Requirements:

• Bachelor's degree in marketing or related field.
• 5+ years of partner/channel marketing experience in a B2B setting, ideally marketing solutions to enterprise markets.
• Strong understanding of partner marketing and a track record of owning campaigns and driving success.
• Understanding of SIs/resellers and experience collaborating with them on joint marketing initiatives.
• Experience developing and executing demand generation programs such as email campaigns, webinars, events/conferences, and advertising campaigns.
• Ability to create partner-specific collateral, web content, and other marketing assets.
• Strong communicator and collaborator who can manage multiple tasks and deadlines.
• Hands-on experience with Marketo, Salesforce, ZoomInfo, and partner relationship management tools.

Desired Skills:

• Knowledge of contact center and/or knowledge management space.

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.
Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability, veteran status or other legally protected status.