Technical SEO Specialist

Position Type: Full-Time, Remote
Working Hours: CST Time Zone

About Pavago:
Our client is seeking a talented Technical SEO Specialist to enhance their online visibility and drive organic traffic to their platforms. In this role, you'll be responsible for conducting technical SEO audits, performing keyword research, optimizing content, and implementing strategies to improve search engine rankings. Additionally, you'll have the opportunity to conduct experiments and case studies to uncover new opportunities and optimize tools for various purposes.

Key Responsibilities:

• Conduct Technical SEO Audits: Regularly perform in-depth technical SEO audits to identify issues such as site speed, crawl errors, broken links, duplicate content, and mobile usability. Implement necessary changes to improve overall website health and ensure optimal crawling and indexing by search engines.
• Keyword Research & Strategy Development: Conduct thorough keyword research using tools like Google Keyword Planner, Ahrefs, or SEMrush to identify high-value keywords that align with business goals. Develop and implement keyword strategies aimed at increasing organic traffic, improving search engine rankings, and driving conversions.
• On-Page Optimization: Optimize website content, metadata (title tags, meta descriptions), headers, internal links, image alt text, and URL structures to ensure each page is fully optimized for targeted keywords. Ensure the site structure is user-friendly and search-engine friendly to improve both UX and SEO performance.
• Off-Page Optimization: Develop and execute link-building strategies, including outreach to authoritative websites, guest blogging, and generating backlinks to enhance domain authority. Manage local SEO efforts by ensuring consistent and accurate NAP (Name, Address, Phone Number) data across platforms like Google My Business.
• Website Performance Monitoring & Reporting: Use SEO tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush to regularly monitor and analyze website traffic, ranking performance, and user behavior. Create detailed reports, share insights with stakeholders, and adjust strategies as needed based on performance data.

What Will Your Typical Day Look Like?

In your typical day as a Technical SEO Specialist, you will start by reviewing performance metrics from previous days, analyzing trends, and identifying areas for improvement. You will conduct ongoing technical SEO audits and address any urgent issues that may arise. Collaboration with content and marketing teams will be crucial, as you'll discuss keyword strategies and provide insights on optimizing their content. Additionally, you will work on link-building outreach efforts and review the results of previous campaigns. Finally, you’ll prepare a report summarizing your findings and recommendations to share with stakeholders.

Required Experience & Skills:

• Experience: Proven experience as a Technical SEO specialist with a track record of achieving results through organic growth.
• Technical Proficiency: Strong experience with SEO tools such as SEMrush, Moz, or Ahrefs. Solid knowledge of HTML, CSS, JavaScript, and best practices for web standards, SEO, and accessibility.

What Makes You a Perfect Fit:

• Self-Starter with the Ability to Work Independently and Proactively Identify Areas for Improvement: A proactive approach allows you to take initiative, driving projects forward and continuously seeking ways to enhance processes and results.
• Detail-Oriented with a Passion for Diving into the Nuances of SEO: A keen eye for detail is crucial in optimizing content and technical aspects of SEO, ensuring that every element contributes to the overall strategy.
• Strong Communication Skills and the Ability to Collaborate Effectively with Cross-Functional Teams: Effective communication is essential for working alongside various departments, facilitating a smooth exchange of ideas and ensuring that content aligns with broader marketing strategies.

Interview Process:

• Initial Phone Call: Engage in a brief conversation to understand your experience and suitability for the role.
• Video Interview: Delve deeper into your professional background and assess your skills in a 30-minute call.
• Final Interview: Have a comprehensive discussion with our client to ensure mutual alignment.
• Background Checks: Conduct swift verification of your references and past experiences.

Ready to Apply?

If you're passionate about creating exceptional results through technical SEO practices, we want to hear from you!