Demand Generation Strategist for Fintech Companies

Marketing to Financial InstitutionsPayNearMe is seeking a skilled Senior Marketing Manager to take ownership of demand generation marketing initiatives for the Financial Institutions & Lending vertical. In this role, you'll develop and execute comprehensive campaigns to drive awareness, demand, and opportunity creation.You'll collaborate closely with marketing, sales, and other departments to deliver segmented campaigns aligned with revenue team goals. Your expertise in channel and tactic optimization will enable you to reach various audiences effectively.Responsibilities• Develop and execute demand gen marketing initiatives with a mix of strategic thinking and creative execution capabilities• Oversee the creation of demand generation campaigns for new client acquisition and opportunity creation• Collaborate closely with marketing, sales, and other departments to deliver segmented campaigns• Manage relationships with external vendors and partners on design, paid advertising, and content writing resources• Report on campaign effectiveness using data analysis and storytelling• Understand how to use different channels and tactics to reach various audiencesQualifications• 8-10 years of experience in B2B demand gen marketing, focusing on SaaS or technology products• A strong background in campaign development and program execution• Proven ability to lead cross-functional teams and manage large-scale marketing projects• Experience marketing to mid-large sized financial institutions• Strong strategic thinking and creative approach to problem-solving• Excellent leadership, communication, and project management skills