Senior Manager, Marketing Web Strategy
ABOUT THE ROLE
The Senior Manager of Marketing Web Strategy will build and optimize Peloton’s web experience to elevate brand perception, engagement, product education, and conversion. The right person for this role obsesses over the user journey and understands how to build a strategy and optimize touchpoints throughout the web funnel. This leader will be responsible for how the brand comes to life on our website, ensuring consumers understand the full Peloton experience.
The ideal candidate has a breadth of strategic, creative, and analytical skills, and communicates effectively, establishing relationships and encouraging collaboration. You are experienced in developing testing hypotheses, writing briefs, analyzing results, and influencing cross-functional partners in a matrixed organization. The role will report into the Director of Performance Creative and will work closely with teams across Peloton including eComm, Marketing Analytics, Media, Brand Marketing, SEO, Creative, Product Marketing, and Legal.
YOUR DAILY IMPACT AT PELOTON
- Lead and run the web strategy and optimization of onepeloton.com and associated market-specific International websites in partnership with eComm and Organic Discovery teams.
- Develop and direct a strategic vision for the homepage and other marketing-led public webpages, including consumer journey and information/messaging architecture to meet marketing’s objectives (improve brand perception, engagement, and conversion across web touchpoints).
- Connect the dots across Brand, Product Marketing, Integrated Marketing, and Growth Marketing to prioritize web initiatives and ensure cohesion in execution.
- Develop a quarterly learning agenda and test roadmap that aligns with your vision and the objectives, crafting hypotheses based on web performance, standard methodologies, and test outcomes. Share plans with cross functional partners and senior leadership.
- Advocate for your vision, learning agenda, key performance indicators, and roadmap with the eComm team to ensure tests are prioritized.
- Write corresponding test briefs for Creative and eComm teams.
- Track and share out comprehensive performance analysis across traffic, engagement, and conversion with Marketing peers and leadership on a regular basis.
- Deeply understand Peloton’s current target audience and promote their needs and purchase barriers when crafting web solutions and future testing.
- Develop web strategy and recommendations for markets with different levels of maturity.
YOU BRING TO PELOTON
- 7+ years of marketing strategy experience in web marketing, brand architecture, and/or product marketing roles; experience working for a subscription company a plus.
- Consistent track record of achieving results through web experimentation, conversion rate optimization, and deep understanding of the user funnel.
- Outstanding brief-writing skills.
- Effective interpersonal and communication skills with ability to influence cross-functional partners.
- Analytical approach and ability to identify data-informed insights.
- Familiarity with web analytics tools such as Optimizely, Amplitude, and Google Analytics.
- Excellent project management skills with attention to detail and organization.
- Flexible mentality; comfortable operating in a fluid environment.
#LI-SV2
#LI-Hybrid
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
ABOUT PELOTON:
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
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As a Senior Manager of Marketing Web Strategy at Peloton, you'll be at the forefront of shaping the user experience on our website, onepeloton.com, and our international sites. Your mission? To enhance brand perception, engage our audience, and boost product education and conversions. We’re looking for someone who is genuinely passionate about the user journey, understanding how to craft a seamless strategy that optimizes every touchpoint in the web funnel. You’ll collaborate closely with various dynamic teams—eComm, Marketing Analytics, SEO, and more—to ensure that the Peloton brand resonates throughout the web platform. Your expertise in developing testing hypotheses and analyzing results will directly influence our marketing initiatives. With strong project management skills and an analytical mindset, you will advocate for a strategic vision that aligns with our brand and marketing goals. If you have over 7 years of experience in marketing strategy with a flair for web experimentation and conversion rate optimization, and if you thrive in a collaborative, fast-paced environment, this is the perfect opportunity for you to make a significant impact at Peloton!
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