Senior Product Marketing Manager
ABOUT THE ROLE
Peloton is looking for a Senior Manager, Global Product Marketing, who will be responsible for co-driving the strategy, development and execution of key business initiatives that drive awareness, sales and All Access Member subscriptions. The Senior Product Marketing Manager will be an expert in the Connected Fitness landscape, Peloton’s business and organizational needs, and their target audience’s everyday challenges to help define the opportunity for current and future products. This person will balance strategic thinking, synthesizing data from multiple sources, with excellent project management skills to lead; creating and delivering large, complex, creative campaigns and global go-to-market strategies. This role will report into the Director, Product Marketing (Connected Fitness) and will partner with a wide range of teams (Hardware, Product, Design, User Research, Consumer Insights, User Research, Finance, Marketing channels, and more) to define the strategy and lead a cross-functional team to deliver results that drive business impact. The ideal candidate is energized by defining new opportunities, building and shaping strategy, and delivering executional excellence. Ideally, this candidate has led defining the opportunity for new products and experiences, is an extremely strong project manager who can bring structure to complicated workstreams, has experience or is eager to learn physical product development, and has experience working with software teams to drive growth, adoption and engagement.
YOUR DAILY IMPACT AT PELOTON
- Develop the product marketing strategy for new products and features that support the Connected Fitness product portfolio (experience working with physical product teams to define featureset and pricing is strongly preferred) and drive alignment across all parts of the business.
- Lead creating positioning and messaging synthesizing quantitative and qualitative insights, and applying that to craft clear and thoughtful briefs to marketing channel owners.
- Lead large, multichannel, cross-organizational projects and campaigns by proactively bringing together multiple teams across Product, Marketing, Business, Finance and Content and oversee campaign development through to execution.
- Serve as a strategic thought partner to Product to proactively find opportunities to further improve our products and software experiences.
- Build a deep knowledge and expertise of the Connected Fitness business and its competitive set in order to identify and drive new growth opportunities
- Consolidate and standardize cross-channel insights and reporting to measure the success of new product initiatives including defining goals and critical metrics as well as tracking performance in support of business needs.
- Elevate the product marketing function by mentoring junior team members and establishing best practices for the function.
YOU BRING TO PELOTON
- 8+ years of experience in marketing ideally with a focus on product marketing with experience driving go-to-market launches
- Ability to come up with creative solutions to changing business needs, and seeing them through from strategy to execution
- Highly organized, excellent time management skills
- Ability to lead and influence cross functional partners to get results, must cultivate positive relationships within the organization
- Ability to work proactively with minimal supervision in a fast-paced environment that requires multi-dimensional marketing
- Comfortable pushing forward new strategic thinking, presenting above & across peers
- A collaborative mentality — no job is too small or too large
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As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
ABOUT PELOTON:
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
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Peloton is on the lookout for a Senior Product Marketing Manager based in New York City to help shape the future of Connected Fitness. In this exciting role, you'll co-drive the strategy and execution of key business initiatives designed to elevate brand awareness, boost sales, and enhance All Access Member subscriptions. You'll become our resident expert in the Connected Fitness landscape, fully understanding both Peloton’s organizational needs and the challenges faced by our target audience. If you're passionate about developing comprehensive marketing strategies, proposing innovative product features, and executing large-scale campaigns, this role could be your perfect fit. You’ll partner with teams across multiple departments including Hardware, Product, Design, Consumer Insights, and more, ensuring the alignment necessary to drive measurable results. The ideal candidate for the Senior Product Marketing Manager role will have around eight years of experience and a background in product marketing, ideally with a focus on launching effective go-to-market initiatives. Strong project management skills and a collaborative spirit are essential as you’ll mentor junior team members and help elevate the team’s performance. Join Peloton and be part of a mission to empower Fitness Members globally, leveraging your expertise to redefine the Connected Fitness experience for people at any stage of their fitness journey.
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