Field Marketing Manager - Central US

As a Field Marketing Manager at Pendo, the key responsibilities entail close collaboration with the Enterprise sales team to understand their goals, developing targeted marketing campaigns, executing regional in-person events, and analyzing the performance of these initiatives. It's vital to ensure that all programs resonate well with prospects and customers to enhance their engagement with the Pendo brand.

Pendo looks for candidates with a Bachelor’s degree and a minimum of three years of relevant experience, particularly in event planning and sales partnership. Effective communication and project management skills are crucial, alongside a flexible mindset to thrive in a fast-changing environment. Experience in a B2B SaaS context is preferred.

Success for the Field Marketing Manager at Pendo is measured through analyzing event performance metrics, such as lead generation, audience engagement levels, and overall brand awareness. The role involves making actionable recommendations for future events based on these insights to continually improve marketing initiatives.

The Field Marketing Manager at Pendo oversees unique regional in-person events designed to engage target audiences intimately. Unlike traditional industry tradeshows, these events aim to create personalized and compelling experiences that leave a lasting impression on attendees.

Pendo boasts a passionate, dynamic, and fun culture that fosters innovation and collaboration among its teams. As a Field Marketing Manager, you'll be part of an environment that values diversity and encourages bringing your whole self to work, contributing to Pendo’s mission of enhancing software experiences.

A Field Marketing Manager plays a crucial role in bridging sales and marketing efforts. They are responsible for understanding market needs, designing campaigns, and executing events to drive lead generation and brand awareness. In your answer, emphasize your approach to collaboration, creativity, and data-driven decision-making.

When answering this question, pick an event that highlights your creativity and project management skills. Describe the event's purpose, your target audience, and the resulting engagement or leads. Use data to support your answer to show the impact your efforts had on reaching sales objectives.

Discuss specific KPIs you track, such as lead conversion rates, engagement metrics, and feedback from event attendees. Explain your process for analyzing this data and how you utilize insights to improve future campaigns, showing your commitment to performance-driven results.

Emphasize the importance of communication and understanding the sales team's goals. Discuss how you would hold regular meetings, share updates, and seek input to create aligned marketing initiatives. Show your willingness to adapt campaigns based on sales feedback to enhance collaboration.

Choose a situation where market conditions changed unexpectedly, leading to a required pivot in strategy. Detail your thought process, the steps you took to implement the change, and the outcome. Emphasize your ability to remain composed and effective under pressure.

Mention relevant tools like Salesforce for CRM management, Google Suite for collaboration, and any event management software you have experience with. Explain how these tools help you streamline processes and improve your campaign efficiency.

Explain your approach to developing event themes and content that resonate with the brand. Highlight the importance of consistency in messaging across all channels and how you involve key stakeholders in the planning process to maintain brand integrity.

Discuss your viewpoint on a successful campaign's alignment with target audience needs, clear objectives, and measurable outcomes. Emphasize creativity in campaign execution and necessity of continual learning from past initiatives to drive improvement.

Highlight skills such as project management, creativity, collaboration, adaptability, and analytical thinking. Provide examples of how you embody these skills in your professional journey and how they contribute to your success in marketing roles.

Discuss your content creation process, including understanding audience needs, leveraging data insights, and collaborating with cross-functional teams. Mention different content formats you utilize and how they complement your overall marketing strategy.