Sr. Communications Marketing Manager

The Sr. Communications Marketing Manager at Pendo plays a vital role in executing the company's media strategy. Responsibilities include crafting PR campaigns, managing media pitches and press releases, overseeing PR agency relations, and collaborating across teams to amplify Pendo's brand. You’ll also maintain media lists and track coverage, ensuring proactive communication strategies are in place.

To be a successful Sr. Communications Marketing Manager at Pendo, candidates should have a BA/BS degree, preferably in PR, communications, or journalism. You'll need at least 7 years of communications experience, including 3 years in-house, with proven skills in media relations, storytelling, and writing. Knowledge of the tech media landscape is a plus.

Collaboration is essential as a Sr. Communications Marketing Manager at Pendo. You'll work closely with the marketing team to promote campaigns, and the people team to enhance employer branding. Your ability to collaborate with executives and different departments will directly influence the success of the communication strategies.

Key skills for a Sr. Communications Marketing Manager at Pendo include exceptional storytelling and writing abilities, fluency in AP style, and strong project management capabilities. You must also have excellent organizational skills and the ability to thrive in a fast-paced environment.

At Pendo, the work culture is passionate, dynamic, and fun. You will be part of a company that values diversity and inclusion, ensuring that everyone can contribute their unique perspectives. You’ll also experience a collaborative and innovative environment that encourages growth and creativity.

When answering this question, share specific examples of media relations campaigns you've led, including the strategies you employed, the outcomes achieved, and how you built relationships with journalists or media outlets.

Discuss your methodical approach to press releases, such as focusing on the newsworthy angle, who the target audience is, and the essential elements to include. Highlight your writing skills and familiarity with AP style.

Explain your storytelling technique, emphasizing how you connect the brand message to the audience's emotions and experiences. Give a concrete example that illustrates how effective storytelling can enhance a PR campaign.

Share specific tools and methods you use for project management, such as task lists, deadlines, and collaboration platforms. Emphasize your prioritization skills to ensure timely execution.

Illustrate a past PR campaign, detailing the objectives, strategies employed, media coverage received, and the impact it had on the organization. Discuss any lessons learned from that experience.

Discuss your knowledge of key media outlets covering the tech industry, your relationships with journalists, and how you identify trends that could benefit Pendo's communications strategy.

Describe the key performance indicators (KPIs) you track, such as media coverage volume or engagement metrics. Discuss how this data informs your future strategies and enhances continual improvement.

Detail your experience in handling crisis situations, focusing on your approach to managing messaging, maintaining transparency, and preserving the company’s reputation. Offer examples based on past scenarios.

Discuss your process for fielding media inquiries, including how you assess their importance, develop briefing materials, and ensure prompt responses. Emphasize the importance of understanding the media’s needs.

Share how you’ve worked with executives to develop their messaging, prepared them for media appearances, and ensured consistent brand messaging. Give examples that showcase your ability to communicate effectively at high levels.