About Our Client

Their next-gen suite of website engagement and AI sales assistants streamline the buying process for prospects and automate repetitive tasks for sales teams, driving higher conversion rates and increased NOI. Their unique blend of groundbreaking technology and deep industry expertise have made them the most widely adopted AI toolset in the market, used by over 5,500 communities to generate over $2.8 billion. They are backed by by Silversmith Capital Partners and Riverside Acceleration Capital.

The Role

The leading AI-powered Sales & Marketing platform for senior living and healthcare organizations is seeking an experienced Product Marketing professional to join our growing team at our HQ in New York. This is a unique opportunity to help build out a Product Marketing function the right way, from the ground up, at our new office at Pencilworks in Brooklyn. We’ll rely on your deep understanding of the B2B buyers’ journey to build content and programs that will reinforce FURTHER’s leadership position and help us grow into new segments and verticals. This newly created remote role will report to the VP of Marketing and work closely with Sales, Customer Success and Product, making it a great opportunity to grow your skills and your career as part of a rising star in the healthcare industry.

What You’ll Own

• Product Content and Messaging: Transform our product story into a comprehensive content library across our website, sales materials, and educational resources. Own and maintain all product content to ensure it remains current, compelling, and accurately reflects our value proposition and capabilities.

• Strategic Product Communications: Drive the strategy and execution of all product-related communications, from feature launches to certification programs. Create and maintain a consistent narrative that resonates with both external audiences and internal teams, ensuring our product story is told effectively at every touchpoint.

• Customer Value Storytelling: Capture and amplify our customer success stories through compelling narratives and data-driven proof points. Develop robust ROI tools and case studies that clearly demonstrate the tangible impact of our solutions, making it easy for prospects to envision similar success with our products.

What You’ll Bring

• Product Marketing Experience: 3-5 years of hands-on product marketing experience in high-growth startup environments, with demonstrated success in driving product adoption, market positioning, and revenue growth.

• Multi-Channel Customer Engagement: Proven track record of orchestrating integrated marketing campaigns across social media, email, and virtual events that drive meaningful engagement metrics and convert

• Sales & Customer Success Enablement: Experience building and scaling enablement programs that measurably improve sales productivity, reduce ramp time, and empower customer success teams to drive product adoption and retention.

• Strategic Content Leadership: Track record of developing compelling content strategies that break through market noise, with expertise in creating high-impact narratives across written, video, and visual formats that resonate with target audiences.

• Creative Resource Management: Strong experience building and managing relationships with creative agencies, freelancers, and vendors to efficiently scale content production while maintaining brand consistency and quality.

• Product Marketing Vision: Demonstrates deep understanding of modern product marketing principles with proven frameworks for go-to-market strategy, positioning, competitive analysis, and market research that drive business results.
  

Compensation

Their openings span more than one career level. The starting salary for this role is between $130,000 to $170,000 USD. The provided salary depends on many factors, such as location, work experience and transferable skills, business needs and impact, and market demands.

• Comprehensive benefits package, including health insurance, retirement plans, and more.

• Opportunities for professional development and career advancement.