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Sales Development Representative

Overview

Now is the time to join us! 

 

We’re Personify Health. We’re the first and only personalized health platform company to bring health, wellbeing, and navigation solutions together. Helping businesses optimize investments in their members while empowering people to meaningfully engage with their health. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we’re shaping a healthier, more engaged future.

Responsibilities

Who are you?

 

In the role of Sales Development Representative (SDR), you identify sales opportunities, create interest and drive brand and solution awareness and preference. A SDR is primarily responsible for generating new business by following up on inbound marketing leads, sourcing outbound leads, qualifying interested prospects, and setting up meetings for the Regional Sales Directors that adhere to the qualification guidelines. To be successful in this role, the representative will nurture relationships, build value, handle objections, create urgency, open the sales cycle, and collaborate strategically with the field and marketing to create a sales pipeline that exceeds quota expectations. 

 

In this role you will wear many hats, but your knowledge will be essential in the following:  

  • Qualify all incoming inquiries generated through web and marketing campaign leads 
  • Source new leads through cold calling and online research 
  • Successfully cold call and set up meetings for the enterprise sales team (via phone and email) 
  • Strategic sales capabilities that include a high comfort level communicating with all levels of prospects within an organization, balanced with tactical skills for a fast-paced, high volume lead follow-up and qualification environment 

You will also have a primary responsibility to educate leads/contacts regarding:

  • Personify Healt’s value and key positioning pillars 
  • Solution differentiation from alternatives 
  • Key features and capabilities that map to contact needs and interests 
  • Purchase process steps and guidance 
  • Initial demonstration of solution capabilities as required 
  • Prospect into target accounts to find new revenue opportunities 
  • Provide feedback to Marketing regarding campaign development and execution 
  • Develop and articulate high-impact messaging that resonates with prospects, captures a value prop, and embodies Personfy Healhts values 
  • Consistently logging lead, contact, account, and qualification data in Salesforce.com Report weekly metrics 
  • Work with Account Executives to gain insight into individual territory and key account plans and establish lead generation priorities and methods. 
  • Achieve quarterly objectives 
    •  

 

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Qualifications

What you bring to the Personify Health team:

 

In order to represent the best of what we have to offer you come to us with a multitude of positive attributes including:

  • Bachelor's degree in Business, Marketing or Communications and some experience in an inside sales role would be fabulous.   
  • Proven success in sales/marketing in B2B technology, SaaS or healthcare (required)  
  • Outgoing, positive, friendly, and eager to be on the phone 
  • Demonstrated history in exceeding performance goals and quotas 
  • Experience selling enterprise products/services with a focus on value-based selling methodologies 
  • Strong communications and understanding of how to identify customer needs and map business value 
  • Adept in using Salesforce.com, Hubspot and Microsoft Office applications 
  • Internet and research savvy using online resources such as LinkedIn and ZoomInfo to identify contacts within target companies 
  • Proficient in managing multiple simultaneous qualification and sales process  
  • Strong customer understanding and range between core job deliverables to solving business problems 
  • Must quickly assess a business situation or scenario and quickly develop and drive plans to address challenges or capture opportunities 
  • Willingness to accept and contribute new ideas and adapt to a rapidly changing environment 
  • Requires flexibility, attention to detail and fulfilling deliverable quickly 

You also take pride in offering the following Core Skills, Competencies, and Characteristics:

  • Results oriented, with strong project management and influencing skills 
  • Understand business value, motivation and purchase processes and how to synthesize these insights into actionable, useful guidance for the sales and marketing teams 
  • Excellent understanding of B2B prospecting and sales best practices and proven ability to find creative solutions to project challenges and new opportunities 
  • Has a strong sense of pace and urgency to ensure work is completed in the expected timelines 

No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!

 

Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.

 

In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $50,000 to $52,000. Note that compensation may vary based on location, skills, and experience. This position is eligible for $25,000+ target bonus/variable compensation as well as health, dental, vision, mental health and other benefits.

 

We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.

 

#WeAreHiring #PersonifyHealth

 

Beware of Hiring Scams: Personify Health will never ask for payment or sensitive personal information such as social security numbers during the hiring process. All official communication will come from a verified company email address. If you receive suspicious requests or communications, please report them to talent@personifyhealth.com. All of our legitimate openings can be found on the Personify Health Career Site.

 

Application Deadline: Open until position is filled.

Average salary estimate

$51000 / YEARLY (est.)
min
max
$50000K
$52000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Development Representative, Personify Health

Are you ready to unleash your potential as a Sales Development Representative (SDR) with Personify Health? As the pioneering personalized health platform company, we're looking for someone like you to help us shape a healthier future! In this remote role, you'll play a vital part in identifying and nurturing sales opportunities. Your mission will be to generate new business by following up on inbound leads and proactively sourcing outbound opportunities. How cool is that? You'll set up meetings for our Regional Sales Directors, while leveraging your strategic sales skills and building meaningful relationships with prospects. Your day-to-day will include qualifying inquiries from web and marketing leads, making cold calls, and crafting strong messaging that resonates with potential clients. You'll be using Salesforce.com to track your progress and metrics, and collaborating with our talented marketing team to refine our campaigns. Your background in B2B technology sales or healthcare will serve you well, but what really matters is your passion for helping others engage meaningfully with their health. If you're a proactive, outgoing individual eager to thrive in a fast-paced environment, we want to hear from you! At Personify Health, we celebrate diversity and offer a comprehensive benefits package, including a competitive salary ranging from $50,000 to $52,000, plus a target bonus. Join us and let's make a difference together!

Frequently Asked Questions (FAQs) for Sales Development Representative Role at Personify Health
What are the primary responsibilities of a Sales Development Representative at Personify Health?

As a Sales Development Representative (SDR) at Personify Health, your primary responsibility is to generate new business opportunities. This includes qualifying incoming inquiries from web and marketing campaigns, sourcing new leads through cold calling, and setting up meetings for the Regional Sales Directors. You'll also play a key role in building relationships with prospects, educating them on our platform's value, and providing feedback to the marketing team to enhance our outreach efforts.

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What qualifications are required for the Sales Development Representative position at Personify Health?

To qualify for the Sales Development Representative position at Personify Health, candidates should have a Bachelor's degree in Business, Marketing, or Communications, along with experience in an inside sales role. Proven success in B2B technology sales, particularly in the SaaS or healthcare sector, is essential. Strong communication skills, proficiency in Salesforce.com, and a keen ability to understand customer needs are crucial for excelling in this role.

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How does Personify Health support the professional growth of its Sales Development Representatives?

At Personify Health, we are committed to fostering a growth-oriented environment for our Sales Development Representatives. You will receive clear direction on performance expectations and recognition for your achievements. Moreover, we offer development opportunities for potential career advancements, ensuring that you can thrive in your role and explore future positions that align with your passions and aspirations.

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What kind of sales methodologies does Personify Health encourage for its Sales Development Representatives?

Personify Health encourages the use of value-based selling methodologies for our Sales Development Representatives. This approach focuses on understanding customer needs and articulating how our health solutions can address their specific challenges. As an SDR, you will also be equipped with strategic sales tools and training to effectively communicate our solutions' key features to potential clients.

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What benefits are offered to Sales Development Representatives at Personify Health?

Sales Development Representatives at Personify Health are offered a comprehensive benefits package, which includes a competitive base salary, a target bonus, and various health benefits including dental, vision, and mental health support. We also prioritize creating a diverse and inclusive workplace where all employees are empowered to thrive, making it an exciting place for your career development.

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Common Interview Questions for Sales Development Representative
How do you approach cold calling as a Sales Development Representative?

When approaching cold calling, I focus on preparation and personalization. I research the prospect beforehand to understand their business and industry needs. I prepare a value statement that highlights how our solutions can address their pain points, engaging them in a conversation rather than a sales pitch. This approach shows respect for their time and increases the likelihood of a meaningful exchange.

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Can you explain how you handle objections during the sales process?

Handling objections begins with active listening. I ensure I fully understand the prospect's concerns before responding. I acknowledge their objections and provide relevant information or insights that alleviate their worries. By demonstrating empathy and offering solutions aligned with their needs, I turn objections into opportunities for deeper conversation.

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What techniques do you use to qualify leads effectively?

To qualify leads, I utilize a structured approach by assessing their needs, budget, authority, and timeline. I engage them with open-ended questions and listen attentively to their responses to identify their motivations and priorities. I also log key information in our CRM system to ensure seamless follow-up and evaluation.

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How do you stay motivated as a Sales Development Representative?

Staying motivated in sales can be challenging, but I find motivation in setting personal goals and celebrating small victories. Regularly reviewing my metrics and progress helps me stay focused. I also thrive on the challenge of prospecting and taking part in team successes, which fuels my competitive spirit.

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Describe a successful experience you had in generating leads.

In a previous role, I implemented a targeted outreach campaign using LinkedIn to connect with decision-makers in healthcare companies. By personalizing my messages and leveraging industry insights, I successfully scheduled multiple meetings that led to higher conversion rates. This experience taught me the value of strategic prospecting.

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How do you prioritize your leads and accounts?

I prioritize my leads based on several factors, including the potential deal size, the urgency of their needs, and their alignment with our ideal customer profile. Utilizing CRM tools, I organize my day to focus on high-priority leads while ensuring time for follow-ups with others, thus balancing immediate and long-term opportunities.

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What do you know about Personify Health's mission and values?

Personify Health's mission is to provide personalized health solutions that empower individuals to engage in their wellbeing actively. I'm particularly impressed by your commitment to diversity and inclusion, which resonates with my values. I believe that inclusivity fosters creativity and innovation, essential for a thriving workplace.

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In your opinion, what makes a successful Sales Development Representative?

A successful Sales Development Representative combines persistence, strategic thinking, and excellent communication skills. They should have a deep understanding of the product and industry, allowing them to tailor their approach to address customer needs effectively. Building relationships and being adaptable in a fast-paced environment are also key traits.

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How do you keep up with industry trends and updates relevant to your role?

I stay updated with industry trends through various channels such as webinars, newsletters, and networking with industry professionals. Following thought leaders on platforms like LinkedIn and joining relevant LinkedIn groups also helps me stay informed about the latest developments, which I can then leverage when speaking with prospects.

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What are your strategies for building rapport with prospects?

To build rapport with prospects, I focus on genuine communication and establishing common interests. I ask questions about their goals and challenges, demonstrating that I value their insights. Personal touches, like referencing previous conversations or trends in their industry, show that I care and understand their unique situation, fostering trust.

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Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
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Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
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Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
MATCH
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 16, 2025

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