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AppStore Management

✨ About us ✨

Photoroom was launched in 2020 after being accepted into Y Combinator and has become the world's most popular AI photo editor over the past four years. Our mission is clear: to create the best visuals for your commerce.


Photoroom puts the power of great images into more people's hands through our powerful and innovative features, from our best-in-the-world background remover to our generative AI model and tools: AI Images, AI Backgrounds and Shadows, AI Expand, and many more.


Processing over 5 billion images a year and downloaded over 200 million times, Photoroom is now the world's #1 AI photo-editing app, available across mobile, web, and via an API in over 180 countries.


We are at an exciting stage of our journey. Having successfully raised our Series B, we are looking to scale to $150M ARR in 2025.


Photoroom is a profitable, remote-friendly company headquartered in Paris with a global team of over 80 world-class deep learning, product, and marketing experts with backgrounds at the world's best companies. We are a diverse team of entrepreneurs building for entrepreneurs.

TL;DR🤓

We are looking for a Appstore manager who will be responsible for overseeing the performance of our Apple and Google Appstore listings, events and converting app-store users into Photoroom customers.

⏰ 5 days per week

💰 Depends on experience

🇪🇺 We are flexible: you can work from anywhere in Europe within a 3-hour flight from Paris (HQ)

🇬🇧 Photoroom is an international team and we work in English.

✨ About the role ✨

  • Program our global app-store events calendar

    • You’ll keep our global app-store event calendar up-to-date, using audience insights and keyword research to program a range of global and local events, festivals and seasonal moments.

    • You’ll look for opportunities to optimise and localise our events calendar to increase brand impressions and drive conversions across our global markets.

    • You'll work on automating the app-store events calendar and processes

  • Manage our content workflow

    • You’ll be responsible for uploading all event materials to the app-stores, including writing copy, translating and localizing content and liasing with the app-store teams.

    • You’ll work with a team of international designers to create eye-catching assets, and give feedback to ensure content is on-brand, culturally relevant, and in-line with appstore guidelines

    • You’ll build relationships with our counterparts at Apple and Google to ensure Photoroom is considered for editorial opportunities, and own our response to special event requests from their teams.

  • Optimise our app-store listings

    • You’ll revisit our current ASO approach, and make improvements in our strategic markets.

    • You’ll seek opportunities to increase apps-store conversions by reviewing keywords, testing screenshots, optimising product descriptions and running regular A/B tests.

    • You'll launch Custom Product Page to optimise conversion rate working closely with our graphic designer.

  • Integrate with broader content activities

    • You’ll collaborate closely with our in-app content strategist, using insight from event and ASO performance to identify new content opportunities.

    • You’ll also contribute to the broader seasonal calendar at Photoroom, connecting your efforts on the app-store, with broader product and campaign initiatives.

✨ About you ✨

  • Experience: You have 3+ years of growth, content or digital marketing experience for an international fast-growing app product.

  • App-store optimisation: You have previous experience in ASO, with a strong understanding of app-store algorithms, and a demonstrated ability to improve app conversion rates.

  • Culturally sensitive: You are well-versed in localizing content for the unique tastes and nuances of a wide global audience, and can create visual content that appeals to a range of countries and cultures.

  • Design thinking: You understand what makes a good image. You have experience briefing design teams, and can give clear, direct feedback that helps improve designers’ work.

  • Communication: You have excellent spoken and written communication skills. You’re able to articulate your thinking.

  • Agency & ownership: You are comfortable operating as ‘a team of one’, and show strong ownership of your projects, spanning both strategy and execution.

  • Attention to detail: You are happy taking care of tasks that require a high degree of specificity and detail, and enjoy editing your own work.

  • Analytical: You have excellent problem-solving capabilities and a robust analytical approach, with the ability to leverage data to inform decisions, measure impact, and drive ASO improvements.

  • Language: Native fluency in English. Experience in a second language a plus.

  • Automation: You've a true interest into automating workflows and processing leveraging the lastest AI tools.

✨ Hiring Process ✨

  • Screening call with the Hiring Manager

  • Home technical assignment, followed by a review with the Hiring Manager and team

  • Cultural fit interview with other Photoroomers

  • Reference check & Offer

🌈 Diversity, Equity, Inclusion and Belonging

We are committed to enabling everyone to feel included and valued at the workplace. We believe both the company and its culture are strongest when composed of diverse experiences and backgrounds.

That's why:

- We have flexible working hours

- We trust people to work remotely

- We extended the length of the parental leave

All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.

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CEO of Photoroom
Photoroom CEO photo
Matthieu Rouif
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What You Should Know About AppStore Management, Photoroom

Are you ready to take the reins as an AppStore Manager at Photoroom? Since our inception in 2020, we've become the go-to destination for AI photo editing, processing over 5 billion images every year! Our mission is to empower entrepreneurs and users everywhere to create stunning visuals effortlessly. In this remote-friendly role, you'll spearhead our global App store events calendar, ensuring it’s packed with engaging and localised content for audiences around the world. Your knack for App Store Optimization (ASO) will shine as you strategize ways to enhance our listings, driving conversions and boosting visibility. With over 3 years of growth marketing experience, you’ll be the bridge between our creative teams and app store giants like Apple and Google! Cultivating those relationships is key as you’ll advocate for Photoroom’s editorial opportunities. If you're someone who thrives on building strong connections, and you're passionate about leveraging insights to optimise app performance, we want you to join our diverse team! You’ll wear many hats: from automating workflows with AI tools to embracing design thinking to ensure every asset reflects our brand identity. Your detail-oriented nature will be vital as you navigate the intricacies of app store algorithms. At Photoroom, we celebrate individuality and diverse experiences, and we can't wait to see how your unique perspective will add to our innovative atmosphere. So, are you ready to help scale Photoroom to new heights and make your mark in the App Store landscape? Let's chat!

Frequently Asked Questions (FAQs) for AppStore Management Role at Photoroom
What is the role of an AppStore Manager at Photoroom?

The AppStore Manager at Photoroom is responsible for overseeing the performance of our Apple and Google App Store listings. This includes managing global events, optimizing content workflow, and increasing conversion rates through effective App Store Optimization (ASO) strategies.

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What qualifications are needed for the AppStore Manager position at Photoroom?

Candidates for the AppStore Manager position at Photoroom should have at least 3 years of growth, content, or digital marketing experience, particularly in an international app environment. A strong background in App Store Optimization and the ability to localize content for diverse audiences is essential.

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How does Photoroom support employees working as an AppStore Manager?

Photoroom promotes a remote-friendly work culture for the AppStore Manager role. Employees can work from anywhere in Europe within a three-hour flight of our Paris HQ, benefiting from flexible working hours and a supportive team environment.

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What tasks will an AppStore Manager undertake at Photoroom?

An AppStore Manager at Photoroom will manage the global app-store events calendar, optimize app listings through ASO, collaborate with designers to create engaging content, and establish relationships with Apple and Google for editorial opportunities.

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What qualities are important for success as an AppStore Manager at Photoroom?

Success as an AppStore Manager at Photoroom requires strong analytical skills, attention to detail, excellent communication abilities, and a passion for automation and design. Cultural sensitivity and the ability to work independently are also key traits.

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What does the hiring process look like for the AppStore Manager position at Photoroom?

The hiring process for the AppStore Manager position at Photoroom involves a screening call with the Hiring Manager, a home technical assignment, a cultural fit interview, and reference checks before an offer is made.

Join Rise to see the full answer
What is Photoroom's mission and recent growth?

Photoroom’s mission is to empower users to create stunning visuals effortlessly. Since being launched in 2020, we have grown exponentially, processing over 5 billion images annually, and we're aiming for a $150M ARR by 2025!

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Common Interview Questions for AppStore Management
Can you explain your experience with App Store Optimization as an AppStore Manager?

When answering this, discuss specific ASO strategies you've implemented, how you analyzed performance metrics, and any improvements in conversion rates you've achieved. Highlight your ability to adapt tactics based on local market insights.

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How do you prioritize tasks in a fast-paced environment?

Share your approach to time management and decision-making, emphasizing how you define priorities based on impact and deadlines. Provide an example of a past experience where this skill was essential.

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Describe a successful project you managed that involved colloboration with designers.

Highlight a specific project where you worked closely with designers to produce effective app store content. Discuss the process, your role in providing feedback, and the project's outcomes.

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How do you keep updated with changes in App Store algorithms?

Share that you regularly follow industry news, attend webinars, and engage with ASO communities. Mention specific resources you utilize to stay informed about best practices and algorithm updates.

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What tools do you use for analyzing app store performance?

Discuss the analytical tools you are familiar with, such as Google Analytics, App Annie, or Sensor Tower. Explain how you leverage these tools to derive actionable insights for optimization.

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What strategies would you consider for increasing app store conversions?

Discuss strategies like A/B testing, localized content, targeted keywords, and improving visual assets. Try to provide examples from your past work where you've successfully applied such strategies.

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How do you approach localizing content for different markets?

Explain your process for comprehending cultural nuances and preferences. Discuss how you adapt your messaging and marketing materials while consulting local team members or industry experts when necessary.

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Can you share an instance where you dealt with a challenging situation in your previous roles?

Share a specific example, discussing the challenge, your approach to overcoming it, and the eventual outcome. Highlight your problem-solving skills and adaptability.

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How do you handle feedback on your app store content?

Indicate your openness to constructive criticism and examples of how you have applied feedback to improve outcomes. Emphasize your collaborative approach with peers and how it enhances team dynamics.

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What do you think is the most important metric for an AppStore Manager to monitor?

Discuss the importance of conversion rates as a key metric, but also consider user retention and engagement metrics. Highlight how you can use insights from these metrics to inform strategies moving forward.

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To put the power of great images into more people's hands.

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Full-time, remote
DATE POSTED
November 26, 2024

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