Senior Email Marketing Manager

About Pinecone

Pinecone is on a mission to build the search and database technology to power AI applications for the next decade and beyond. Our fully managed vector database makes it easy to add vector search to AI applications. Since creating the “vector database” category, demand has grown incredibly fast and it shows in our user base. We are a distributed team with clusters in New York, San Francisco, Tel-Aviv, and Manchester.

About the Role

This role involves implementing marketing campaigns targeting business decision makers, optimizing lead handoff to sales reps, and managing Pinecone’s email marketing strategy. The ideal candidate will have a strong background in growth marketing, email marketing, and campaign management.

Pinecone is a distributed team with offices in New York, San Francisco, Tel Aviv, and Manchester. You will be part of a world-class team from companies like Amazon, Google, Databricks, and Splunk. The company emerged from stealth in January 2021 with $10M in seed funding — led by the same legendary investor as Snowflake —  followed by $28M Series A funding in 2022 and $100M Series B funding led by Andreessen Horowitz in 2023.

Responsibilities:

• Develop and execute end-to-end email marketing campaigns, from concept to delivery and analysis, including setting up behaviorally triggered email lifecycle campaigns designed to help activate and retain customers.

• Be a key stakeholder in designing and executing multi-channel and multi-touch demand generation campaigns. 

• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.

• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior.

• Work with product and sales team to consolidate email send volume at a per-user level (i.e avoid spamming users with too many messages)

• Implement an evergreen transactional email policy with SendGrid

• Optimize our email templates across devices and browsers.

• Identifying opportunities for email optimisation and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.

• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.

• Stay updated with the industry trends and

Requirements:

• Minimum of 5+ years of experience in growth marketing and/or demand generation.

• Proven experience in growth marketing, particularly in a PLG and B2B SaaS environment.

• Strong background in email marketing strategy and execution, including lifecycle emails and nurture campaigns.

• Experience in implementing and optimizing marketing campaigns targeting business decision makers.

• Proficiency in A/B testing methodologies and tools to drive continuous improvement.

• Excellent understanding of digital advertising strategies and budget management.

• Strong project management skills, with the ability to manage multiple initiatives simultaneously.

• Experience with webinar and event management, including audience segmentation and engagement.

• Familiarity with marketing automation tools and CRM systems.
  

Bonus Points:

• Experience with tools like Salesforce, Hubspot, BI Tools (Metabase, Sigma, etc.), Gong Engage for outbound sales tactics.

• Ability to work collaboratively with cross-functional teams, including sales, product marketing, and developer relations.

• Strong analytical skills and data-driven decision-making ability.

• Excellent communication and leadership skills.

• Strong preference for previous experience in AI/ML/Data/Developer-centric companies 

• Prefer early stage startup experience
  
  Perks & Benefits:

  • Comprehensive health coverage including Medical, Dental, Vision

  • Free mental health therapy sessions; free One Medical, Tela-doc, and Health Advocate subscriptions

  • Cost-savings on gynecology, fertility, and family-building care

  • Equity award

  • 401(k)

  • Flexible time off

  • Paid parental leave

  • Annual Department Retreat

  • WFH Equipment Stipend

  Diversity, Equity, Inclusion and Belonging (DEIB) are the cornerstone of everything we do at Pinecone. Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in a job description. Our top priority is finding the best candidate for the job and if you are interested in the position, we would encourage you to apply, even if you don’t believe you meet every one of the qualifications listed in this posting. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.