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Visual Designer

We are building the fastest, most powerful customer support platform for the next generation of B2B companies. Some of the world’s most forward-thinking companies, like Stytch, Sanity, and Fly.io, rely on Plain to consolidate all the channels where they speak with customers, collaborate with their teams, and speed up their workflow with our lightning-fast UI.

Plain is a company founded by two former designers; Matt and Simon. So design here is about much more than moving pixels around in Figma. It plays a central role in our company and how we build our product.

What you'll do

We’re looking for a Visual Designer to bring this mindset to all our growth, marketing and sales initiatives. You'll help us take our growth to the next level and work closely alongside our founders, our product designer Mitchell and our marketer Kate in bringing Plain to more people.

  • Define and shape our visual identity across our web presence, marketing channels, and product.

  • Work closely with our marketer, Kate, in shipping – and iterating on – all our marketing initiatives big and small. This means executing to a high standard across everything from Framer websites to sales collateral, social media assets and email campaigns.

  • Help us come up with creative ways to reach our audience. We’d expect you to not just help us ship quickly at a high quality bar, but help us figure out what we do in the first place. It might be a new kind of campaign, a content series, a set of events – you name it, the less conventional, the better.

We think that to be successful in this role, you should:

  • Feel at home working in Framer and Figma. You should be very comfortable making things on the web and obsess over making things look and feel great.

  • Have an intuitive sense for good copy and how it can effectively convey an idea. You should be able to tell when a few changes to a headline really make a page sing and how words and visuals play together.

  • Have worked for product-led companies, ideally in SaaS. You should have an intuitive sense of how products like ours look and how they are marketed.

  • Ideally know your way around HTML and CSS a bit. We don’t expect you to be an expert by any stretch, but you should be comfortable fixing background colours in a pull request on Github.

  • Ideally have experimented with video a bit and are excited to grow this area of your skill set.

This is a great fit if you…

  • Are excited about working in a company with 2 designer-founders, and a culture where craft and product sense play an important role. The level of attention on design work can understandably be daunting for some folks – we’d want you to be excited about it.

  • Feel comfortable taking ownership in ambiguity. You should be happy with a bit of chaos and adrenaline that comes from being in a fast-moving product team.

  • Prefer working in the open and default to sharing early and often. You seek input from the team vs iterating on your own and presenting only your final design.

This won't be the right role if you…

  • Want a clear roadmap, with clearly scoped projects and tickets. We're early, growing quickly, and things are messy.

  • Want to focus on how things look, rather than how they perform (in addition to how they look). We're looking for someone who is excited about metrics-driven experimentation while preserving a strong sense of taste.

  • Want to only work on product. While you'll be joining a very product-centric culture and work closely alongside the product team, your role will be predominantly about designing how we communicate the product, not the product itself.

  • Expect all the perks of a big company. We’re a seed-stage startup and are competitive in what we offer at our stage, but it’s a different role and opportunity than working at an established tech company.

Note: We are an equal-opportunity employer and remote-only company. At this time, we can only support hiring within Europe for this role.

What You Should Know About Visual Designer, Plain

Are you a passionate Visual Designer looking to make a significant impact in the world of customer support technology? Plain is on the hunt for a creative genius to join our dynamic team that includes our founders, Matt and Simon, both former designers themselves. In this role, not only will you help shape our visual identity across various platforms but also have the chance to influence our marketing initiatives directly. Your expertise will be instrumental in crafting everything from stunning Framer websites to engaging sales collateral and eye-catching social media assets. We’re all about bold ideas, so if you're someone who thrives in a fast-paced environment and isn’t afraid of trying unconventional approaches, this role is tailored for you. You’ll be collaborating closely with our marketer, Kate, and our product designer, Mitchell, to create innovative campaigns that resonate with our audience. To thrive at Plain, you should be proficient in tools like Figma and Framer, have a knack for compelling copy, and possess a basic understanding of HTML and CSS. If you're excited about making impactful contributions within a startup culture where design truly matters, you could be the perfect fit. Join us, and let's redefine customer support together!

Frequently Asked Questions (FAQs) for Visual Designer Role at Plain
What are the responsibilities of a Visual Designer at Plain?

As a Visual Designer at Plain, your responsibilities will center around defining and shaping our visual identity across our web presence, marketing channels, and products. You'll work closely with our marketer, Kate, to ensure high-quality execution on all marketing initiatives. This includes creating assets for Framer websites, social media, email campaigns, and more. Additionally, your role will involve brainstorming creative ways to engage with our audience and iterating on existing designs to improve performance and aesthetic appeal.

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What skills are required for the Visual Designer position at Plain?

To excel as a Visual Designer at Plain, you should have a strong command of design tools like Figma and Framer, combined with an intuitive sense of effective copy. Experience in product-led companies, particularly in the SaaS sector, is essential. Familiarity with HTML and CSS will be a plus, enabling you to make small fixes on platforms like Github. Moreover, a willingness to engage in video content creation is preferred, as we value innovative approaches to design.

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What kind of work culture can a Visual Designer expect at Plain?

At Plain, the work culture is vibrant and collaborative, driven by two designer-founders who value craftsmanship and creativity. In this fast-paced startup environment, you'll have the autonomy to take ownership and embrace a bit of chaos while working on various projects. If you thrive in a setting that encourages open sharing, iterative feedback, and bold ideas, you’ll feel right at home here.

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Is remote work an option for the Visual Designer role at Plain?

Yes, the Visual Designer position at Plain is a remote-only role. However, please note that we are currently only able to support hiring within Europe. Our approach to remote work is designed to foster flexible collaboration while maintaining a strong team culture focused on design and innovation.

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What types of projects can a Visual Designer expect to work on at Plain?

A Visual Designer at Plain can expect to work on a variety of projects that encompass both marketing and product communication. This includes developing campaign visuals, sales presentations, social media graphics, and website elements that align with our brand identity. You'll also have the opportunity to participate in experimentation with new campaign concepts and innovative design strategies that push the boundaries of conventional marketing.

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Common Interview Questions for Visual Designer
How would you approach defining a visual identity for a new project?

To define a visual identity for a new project, I would start by researching the target audience and the brand values. Then, I would create mood boards to capture inspiration and explore color schemes, typography, and imagery that resonate with the brand's message. Collaborating closely with stakeholders to gather feedback and iterating on the designs would be crucial to ensure alignment with the overall vision.

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Can you describe your process for creating marketing campaign assets?

My process for creating marketing campaign assets begins with understanding the campaign goals and target audience. I would then brainstorm concepts, sketch out ideas, and create initial drafts for review. Collaboration with marketing team members is essential to refine the designs before finalizing them, ensuring they fulfill both aesthetic and functional requirements.

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What design tools do you prefer and why?

I prefer using Figma for UI/UX design because of its collaborative features, which allow for real-time feedback from team members. For motion graphics, I enjoy using Framer, as it provides flexibility and ease of use in creating interactive prototypes. Both tools allow me to produce high-quality designs efficiently, which is crucial in a fast-paced environment.

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How do you handle feedback on your designs?

I view feedback as an invaluable part of the design process. I listen actively and remain open to constructive criticism, which can lead to strengthened designs. After gathering feedback, I prioritize suggestions based on their alignment with the project goals and apply the changes iteratively, ensuring the final product reflects the best input from the team.

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Can you give an example of a successful project you worked on?

One successful project I worked on was a comprehensive rebranding campaign for a SaaS company. I developed a new visual identity that encompassed the website, marketing collateral, and product interfaces. Utilizing feedback from our marketing team, we executed the launch effectively, resulting in increased brand recognition and customer engagement metrics.

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What do you believe is the relationship between design and copy?

The relationship between design and copy is crucial, as they work hand-in-hand to convey a message effectively. Good design enhances readability and engagement, while compelling copy provides context and emotional resonance. I believe that great design should complement the narrative of the copy, creating a cohesive and impactful user experience.

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How do you ensure that your designs align with business objectives?

To ensure my designs align with business objectives, I start by understanding the company's goals and strategies. Regular communication with stakeholders is key so that I can align my design narrative with those goals. Additionally, I analyze metrics related to previous campaigns to inform my design approach and measure its potential impact.

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What role does user feedback play in your design process?

User feedback is vital to my design process. It helps me understand how users perceive my designs and highlights areas for improvement. I often conduct user testing sessions where I gather insights on usability and aesthetic appeal, which I then incorporate into my design iterations to ensure a user-centric end product.

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How do you stay updated with design trends and tools?

I stay updated with design trends and tools by regularly following design blogs, attending webinars, and participating in online design communities. Engaging with fellow designers and exploring new tools allows me to broaden my skill set and incorporate innovative techniques into my workflow, ensuring my designs remain fresh and relevant.

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What do you consider your greatest strength as a designer?

I consider my greatest strength as a designer to be my ability to combine creativity with analytical thinking. While I enjoy brainstorming and conceptualizing unique design solutions, I also understand the importance of metrics and user testing in guiding my design decisions. This balance enables me to create visually appealing yet functional designs that resonate with users.

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Customer support for modern tools. Fast, flexible and extendable.

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Full-time, remote
DATE POSTED
January 12, 2025

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