Marketing Artist (Contract)

As a Marketing Artist at Owlchemy Labs, your main responsibilities will revolve around creating high-quality digital assets for various channels such as social media, websites, and event promotions. You'll work closely with the marketing team to ensure all assets align with the brand’s identity and marketing strategies. Additionally, you will manage digital store page assets and support video content with graphics and overlays, all while balancing multiple projects and meeting deadlines.

The Marketing Artist role at Owlchemy Labs requires proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign. A good understanding of web and mobile design principles, along with familiarity with video editing tools such as Premiere Pro and After Effects, is strongly preferred. A solid grasp of composition, color theory, as well as excellent communication and organizational skills are also essential for success in this position.

To qualify for the Marketing Artist contract at Owlchemy Labs, candidates should have at least a high school diploma or equivalent. While prior experience in graphic design is crucial, having 3-5 years in interactive media or experience working with small teams is preferred. Knowledge of motion graphics and game engines like Unity would also be advantageous for applicants.

The Marketing Artist at Owlchemy Labs plays a pivotal role in ensuring consistent branding across all visual materials. By creating engaging and visually appealing digital assets, you help communicate the company’s voice and identity, supporting marketing campaigns and enhancing brand presence across various platforms. Your work will significantly impact how audiences perceive and engage with Owlchemy’s games.

As a Marketing Artist at Owlchemy Labs, you will enjoy a collaborative and creative work environment where your ideas are valued. You'll work closely with the marketing team, alongside content creators and designers, often managing multiple projects simultaneously. Flexibility and creativity are key, as you adapt to changes and contribute innovative solutions to meet the marketing goals.

When answering this question, highlight your proficiency in relevant Adobe software, particularly Photoshop, Illustrator, and InDesign. Provide specific examples of projects you've worked on, showcasing your skills in graphic design, branding, and asset creation, to demonstrate how you would contribute to Owlchemy Labs.

Discuss your approach to time management and prioritization. Share strategies that have worked for you in the past, such as using project management tools, setting milestones, or breaking tasks into manageable segments. Showing your ability to adapt and communicate with teams is also crucial.

Explain how you consider your target audience's preferences and behaviors when designing digital assets. Discuss research techniques, such as analyzing audience trends and using feedback, to create visually compelling content that resonates with viewers and drives engagement.

Demonstrate your openness to feedback by discussing past experiences where you've received constructive criticism. Highlight how you assessed the feedback, made necessary adjustments to your designs, and maintained a positive attitude, emphasizing the importance of collaboration and continuous improvement in your work.

Share a specific project that posed challenges, outlining the obstacles you faced and the steps you took to navigate them. Focus on your problem-solving skills, teamwork, and creativity in finding solutions, ensuring it reflects your qualifications for the Marketing Artist position at Owlchemy Labs.

Discuss your familiarity with SEO principles, particularly how they impact web design and the creation of digital assets. Explain how optimizing images for speed, using appropriate file names, and ensuring mobile compatibility can enhance discoverability and user experience.

Illustrate your understanding of brand identity and how you ensure consistency across various marketing channels. Discuss your processes for maintaining style guides, color palettes, and typography, along with collaborating with team members to uphold the brand's voice.

Mention any experience you have with video editing software such as Premiere Pro or After Effects. Provide examples of projects where you created overlays, thumbnails, or other visual content that enhanced video marketing efforts, and discuss how this experience can benefit Owlchemy Labs.

Share your methods for staying current with design trends, such as following industry blogs, participating in design communities, and attending conferences. Emphasizing your passion for gaming design will demonstrate your commitment to producing relevant and fresh visual content.

Discuss your understanding of responsive design and the importance of optimizing assets for different platforms. Explain how you consider file sizes, resolutions, and formats while designing assets to ensure they load efficiently and look great on all screen types.