Product Manager, Advertising and Sponsorships

We are seeking an innovative and strategic Advertising Product Manager to lead and manage the development, optimization, and execution of the local and regional advertising products across our PlayOn properties. This role will bridge the gap between product development, marketing, and sales teams to create compelling ad solutions that drive revenue and enhance user experience. The ideal candidate is data-driven, creative, and passionate about transforming advertising strategies in a dynamic digital media environment.

As part of the Product Management Team, you’ll have the opportunity to work alongside an extremely passionate and supportive team focused on building market-leading, innovative solutions. Your work will play a pivotal role in building the proprietary ad offering that will become the PlayOn Advertising Suite.

•  Product Development and Strategy: Develop and execute a comprehensive advertising product strategy in line with the overall business goals for PlayOn properties. Define and maintain a clear product roadmap that balances immediate revenue goals with long-term innovation and market trends.

• Product Delivery: Work closely with the engineering team to write requirements and work through the delivery of the advertising products. Manage day-to-day Agile ceremonies to help manage the team through the work, in partnership with your designer and Engineering lead.

• Market Analysis & Trend Identification: Monitor advertising industry trends, competitive landscape, and emerging technologies to ensure PlayOn remains at the forefront of digital advertising innovation.
• Stakeholder Communication & Reporting: Present product updates, performance metrics, and strategic plans to executive leadership and other stakeholders. Maintain transparent communication channels to ensure alignment on priorities and objectives.
• Revenue & Performance Management: Define and track key performance indicators (KPIs) for advertising products, using data to drive product decisions and revenue optimization. Collaborate with sales teams to design and implement pricing strategies that maximize profitability.

• 4+ years of Product Management experience, ideally in an Agile Software development
• Proven experience managing cross-functional teams and driving projects from conception to completion
• Experience working in digital advertising, including demand generation platforms that drive programmatic advertising
• Preferred experience in data management platforms (DMPs)
• Strong communication stills, with the ability to translate technical problems to engineers and business value back to the business
• A passion for solving problems through product discovery, development, and data
• Self-motivated and dedicated with proven creative, data-driven, and critical thinking skills

• Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges. 

• Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.  

• Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.   

• Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.   

Company Overview 

PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life. 

Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again. 

When being there means everything, we make sure you never miss a moment.  

Why you’ll love working at PlayOn  

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. 

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve. 

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team. 

The Benefits We Offer 

Multiple medical insurance plans to choose from 

Dental, vision life and disability insurance 

Employee Emergency Fund  

Company equity (stock options) 

Open PTO policy  

401K plan with company match 

Hybrid/flexible work environment 

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.